LGR Telecommunications Corporate Overview

LGR is a privately owned company with offi ces on three continents.

Atlanta, United States

Melbourne, Australia

Centurion, South Africa

About LGR

Leading Global Solutions Provider

LGR Telecommunications (LGR) is a specialist solutions provider with an exclusive focus on the global telecom-munications industry. Over more than a decade, it has built an enviable reputation for the provision and manage-ment of the world’s foremost end-to-end Data Warehouse (DW) and Business Intelligence (BI) systems at leading international operators.

The huge success of LGR’s solutions has led the company to have a global presence, working 24/7 to provide strategic insight to major network operations such as AT&T, Telstra, Vodafone, True Corp and the MTN Group.

LGR LabsLGR Labs, based in Centurion, South Africa, is the primary hub for the ongoing development of LGR’s solution suite. Boasting the highest skill levels in the industry, LGR Labs collaborate closely with global customer support teams and key vendor partners to ensure that LGR solutions leverage the company’s deep telco experience while con-stantly pioneering new areas of competitive advantage for customers. LGR Labs is an ISO 9001 accredited facility for software development.

RAPID ROICDRlive has a strong track record of delivering a 300–550% ROI to customers in Year 1.

ExtractionTransformation

EnrichmentLoading

DataWarehouse

AnalysisReporting

Data Mining

ETL DW BI+ +

CDRlive is an end-to-end enterprise system from a single provider

Core BusinessLGR’s core business centers on CDRlive, a carrier-grade solution that seamlessly fuses ETL, DW and BI within a single, end-to-end system, and further integrates other OSS/BSS systems to form a highly robust Enterprise Data Warehouse (EDW) solution.

Carrier-Grade ArchitectureThe CDRlive architecture is designed specifi cally for the DW requirements of global network operators. It is built from the ground up to manage high data volumes, mas-sive scalability, diverse data feeds/types, mixed workload environments and intensive user demand – all within a real-time, carrier-grade system.

Telco Data ModelThe unique CDRlive Telco Data Model takes a fresh, “bottom up” approach to telco EDW rollouts. Its foundation is network usage data (e.g., CDRs, SS7 probes, etc.), the most crucial data to any operator, followed by incremental expansion to include “fi rst-line” telco systems data (e.g., Billing, HLR, etc.) and broader enterprise systems (e.g., CRM, Financials, etc.).

Market-Leading PerformanceCDRlive offers telco operators market-leading performance in all areas. Its ETL processes have been proven to oper-ate at a rate in excess of 150,000 rows per second in production, while its DW infrastructure scales effortlessly to hundreds of terabytes while supporting thousands of concurrent users.

Best-of-Breed COTSCDRlive customers have the dual benefi t of using an open architecture based on best-of-breed IT components (e.g., Oracle DBMS, HP/Sun/Exadata hardware), while having the system delivered as an end-to-end Commercial Off The Shelf (COTS) offering with a single global partner for development and support.

Real-time ETL offers unmatched performance

Data Management

ETLUnlike “vanilla” ETL tools, CDRlive’s proprietary ETL is specifi cally designed for the massive workload environ-ments of global telecommunications operators. This area of data management is often the weak point of most telco DW systems, yet with CDRlive, customers have the reas-surance of market-leading performance and a rock-solid platform for DW and BI success.

The four primary stages of CDRlive’s ETL processes are as follows:

Collect and ConvertCDRlive extracts all network data and processes it into a single, consistent format. It provides for:• All traffi c types – mobile, fi xed line, IP, multimedia,

broadcast, etc.• All network types – PSTN, GSM, GPRS, UMTS, CDMA,

EVDO, WiMAX, etc.• All network vendors – Ericsson, Alcatel-Lucent,

Nokia-Siemens, Cisco, etc.

EnrichmentCDRlive performs pre-database enrichment of raw data, using additional data sources as required. Examples include the enrichment of CDRs with LNP data, LERG data, Guiding data (e.g., customer address), device data (e.g., handset features) and fi nancial data.

Summarization and Profi lingCDRlive provides for pre-database summarization and profi ling of data in order to optimize downstream query processes. For example, the profi ling engine will profi le all MDNs on both the host and competing networks for a given market or sub-market.

LoadingAll data is loaded in real time into the CDRlive Data Ware-house. The CDRlive ETL offers unmatched performance in this area, and has achieved loading speeds in excess of 150,000 rows per second (or 15 billion rows per day) in a live production site.

CDRliveData

Warehouse

CDRliveData

Warehouse

CDRliveData

Warehouse

CDRliveData

Warehouse

Collectand

ConvertEnrichment

Summarizationand

ProfilingLoading

CDRliveData

WarehouseNetwork

EXADATA

CDRliveData

Warehouse

CDRliveData

Warehouse

CDRliveData

Warehouse

CDRliveData

Warehouse

Market Leading: • Performance• Scalability• Data Quality

Oracle ExadataLGR’s market-leadership in telco data warehouses led Oracle to select it in 2007 as a primary beta-tester of the revolutionary new Oracle Exadata DW platform. Following extensive benchmark testing against its largest production system, LGR was able to conclude that Exadata provided a 20X performance benefi t over traditional DW architectures. Because of this, as well as the numerous business benefi ts associated with Oracle Exadata, LGR has chosen it as its preferred DW platform moving forward and is actively involved in Oracle Exadata installations around the globe.

Data WarehouseCDRlive provides a massively scalable, high-performance DW architecture that is unmatched anywhere in the world. The core DW makes use of LGR’s proprietary high-performance data model for the storage of data, and is specifi cally designed to facilitate simultaneous real-time loading and query. It is engineered using Oracle 10g/11g, including key Oracle components such as Real Application Clusters (RAC), Partitioning and Parallel Query.

Customers are provided with guarantees over DW per-formance, giving them confi dence in a system that will never falter in terms of growth or performance. By way of example, the world’s largest production CDRlive system has the following characteristics:

Indicator Notes

Avg. Loading 46,500 rows per second

Peak Loading 157,000 rows per second

Usable DW Size 2 x 310 TB physically separate

Total DW Storage 1.2 PB raw storage

DW Velocity Cycles 270 TB every 90 days

DW Users Up to 2,500 concurrent

Support Team 2 DBAs, 3 Application Support

Oracle DW Architect of the YearFollowing the successful installation of one of the world’s largest commercial data warehouses, as well as extensive involvement in the beta-testing and rollout of Oracle Exadata, LGR’s chief architect, Hannes van Rooyen, was recipient of the prestigious Oracle Data Warehouse Architect of the Year Award.

Simultaneous Load-QueryThe largest CDRlive production site effortlessly handles loading rates of over 150,000 rows per second while providing for simultaneous query by up to 2,500 concurrent users.

BI Built for TelcoCDRinsight is a highly powerful and extensible analysis and dashboard toolset that allows business users to un-lock the hidden value within CDRlive data, adding context and meaning to it to drive the business into ever more profi table directions.

Information Access

Business IntelligenceCDRlive provides a number of toolsets to assist in the rapid delivery of strategic insight to users across the enterprise. For example, the CDRlive client is a detailed reporting and analysis tool that is particularly appropriate for network-focused analysis, while the VISUAlive web-reporting toolset it ideal for less sophisticated users requiring a pre-built environment for ad-hoc analysis.

CDRlive also supports all major BI suites, integrating seamlessly with the likes Oracle BI, Business Objects, SAS, Cognos and Microstrategy. This ensures that CDRlive is able to cater for the pre-existing BI standards of any customer and provide a rapid time to value. More recently though, LGR and Oracle have collaborated to produce CDRinsight, an advanced, telco-specifi c BI toolset based on the Oracle BI platform.

CDRinsightCDRInsight leverages the formidable functionality of the Oracle BI Enterprise Edition suite, and provides a wide range of detailed and highly functional dashboards that allow users to explore data at any level of granularity, have it presented to them in a user friendly and highly interactive manner, as well as have the ability to perform deeper analysis through ad-hoc query capabilities. The extensibility of CDRinsight ensures that while the most important dashboard views are available as out-the-box functionality, the system can also be easily tailored to include custom-ized dashboards, alerts for exception reporting, as well as integrate seamlessly with other enterprise solutions.

Case in Point: SNAThe next generation of predictive analytics

Beyond BI – CDRlive Advanced AnalyticsCDRlive Advanced Analytics is a powerful suite of pre-dictive analytics and modeling solutions that have been engineered and proven in the toughest of competitive climates. Pre-built as commercial off-the-shelf offerings, the CDRlive Advanced Analytics solutions have been delivering hundreds of millions of dollars of value when most solutions have stayed fi rmly on the drawing board. Existing production examples include the following:

Competitor AnalysisAdvanced B-number analysis and subscriber modeling are used to provide a detailed view into past, current and future competitor activity at a national, regional, market and sub-market level. Measures include market share, gross/net adds, disconnects, share of net adds, churn rates, etc., with results proven to be more than 99.9% accurate.

Churn PredictionCDRlive data is combined with data from supplementary sources to produce models that rank subscribers’ propen-sity to churn according to more than 7,000 behavioral characteristics. Current production solutions have provided incremental lift to existing churn models, as well as unlocked new areas of churn analysis that were previously overlooked by operators.

Social Network Analysis (SNA)LGR uses its SNA solution to link subscribers based on their CDR interactions as well as profi ling of supplementary data such as names, family plans, etc. Using both “hard” and “soft” links to defi ne socially bound networks and their behavior, SNA results are invaluable inputs in areas such as churn mitigation, viral marketing campaigns, customer acquisition and retention, and identifi cation of competitive weakness or threat.

End-To-End Effi ciencies

Enterprise Data Warehouse

An end-to-end CDRlive implementation rapidly becomes the most trusted and used data source across the enter-prise. Customers often point to a few key points that are crucial in turning this IT investment into a bridge to busi-ness success: • Census-level data: The business is guaranteed to have

a 100% complete and correct data set for every event on every network by every device used by every subscriber.

• Highly granular: The business is provided with deep dive views right down to network node level, subscriber level or even raw records, etc.

• Highly accurate: The business has the assurance that data quality is guaranteed by CDRlive through automated, real-time monitoring and full audit trails.

The CDRlive data model allows for rapid expansion to a true EDW model with the incorporation of multiple feeds from other enterprise systems, including:• Billing• HLR and Provisioning• Customer Data• Device Data• Enterprise Apps (e.g. ERP, CRM)• Other OSS/BSS

The CDRlive system also integrates seamlessly with the Oracle Communications Data Model (OCDM) using pre-built, highly confi gurable schemas. This allows network operators to take advantage of CDRlive’s rapid time-to-value while leveraging pre-existing Oracle investments.

HLR andProvisioning

BillingData

DeviceApp Data

OtherOSS/BSS

Data

Enterprise Applicationse.g. ERP, CRM, etc…

SS7 and Probe Data

Customer Data

Business UsesThe net result is that while CDRlive has its foundations in the network, it ultimately exports this level of engineering accuracy to every corner of the business. Examples of how CDRlive is used by leading customers include the following:

iPhone SuccessCDRlive was the DW of record for AT&T’s highly successful launch of the Apple iPhone in 2007, and the subsequent launch of the 3G and 3GS models in 2008 and 2009. In this role, it was not only the central repository for all pre-launch testing, but to this day provides AT&T and Apple with the strategic management reporting on device performance, network optimization and user behavior that is so critical to product success.

EXECUTIVE REPORTING

DERIVED METRICS

AD-HOC ANALYSIS PREDICTIVE MODELS

EXPERIENCEUSAGE BEHAVIOR

CustomerManagement

NetworkManagement

Products andServices

MarketingAnalysis

FinancialManagement

Legal andRegulatory

CustomerCare

• Network: Traffi c Analysis, Capacity Planning, Fault Reporting, KPIs, etc.

• Marketing: Campaign Management, Competitive Analysis, Churn Production and Modeling, SNA, etc.

• Finance: Revenue Assurance, Inter-Carrier Billing, Least-Cost Routing, etc.

• Product/Service Management: Device Launch, Tariff Modeling, etc.

• Customer Care: Customer Experience Management, Acquisition and Retention, Retail Support, etc.

• Legal and Regulatory: Fraud Investigations, Data Retention Requirements, etc.

Enterprise Insight with unparalleledbreadth and depth

AT&TAT&T is the largest telecommunications operator in the United States, with extensive interests in mobile, fi xed-line, IP and broadcast networks. CDRlive has been present at AT&T for more than fi ve years, initially being implemented with Cingular Wireless, and since, growing through the company’s merger and acquisition process to a strategic EDW that today supports the strategic initiative of a network in excess of 80 million subscribers.

TelstraTelstra is Australia’s leading telecommunications and information services company, providing mobile services to some 10 million subscribers as well as offering a comprehensive range of fi xed-line, data and Internet services. Telstra selected CDRlive nearly a decade ago for a full enterprise rollout, and today the site boasts the origins of many CDRlive modules that were originally devel-oped for this market-leading operator.

MTNThe MTN Group is a leading provider of communi-cation services within the developing world, offering mobile network access and a compre-hensive range of business solutions. It currently has more than 100 million subscribers across operations in 21 countries throughout Africa and the Middle East. MTN was LGR’s anchor customer, and numerous MTN GROUP companies have utilized CDRlive for more than a decade.

VodafoneThe Vodafone Group is the largest mobile tele-communications network group in the world with more than 300 million proportionate customers across 40 countries and fi ve continents, and a market valuation of more than $100 billion. Vodafone is a relatively recent LGR customer, but the CDRlive system is already making strong strides within a number of Vodafone group companies.

True CorpTrue Corp is a communication conglomerate in Thailand and controls Thailand’s largest fi xed-line operator, largest cable TV provider (True Visions), largest ISP (True Internet) and third-largest mobile operator (True Move). In 2008, CDRlive was selected by True Corp as its EDW platform of choice for the full quad-play network, and is notable for being the world’s fi rst telco rollout of Oracle Exadata (a full rack Oracle Database Machine).

UnitelUnitel is Angola’s largest telecommunications network, providing voice and data services to more than 5 million subscribers across the country. Founded in 2001, Unitel exemplifi es a classic case of a rapidly growing network within a devel-oping nation, having experienced year-on-year growth rates in excess of 100% over the last few years. CDRlive has been Unitel’s EDW of choice since 2003.

McelMcel is Mozambique’s largest telecommunications network, providing voice and data services to more than 3.5 million subscribers across the country. As a newly privatized organization with a dominant 70% market share, Mcel will be using CDRlive in the coming years to support new opportunities in a country with low mobile pen-etration, as well as fi ght off competition from new operators entering this fast-growing market.

MascomMascom is Botswana’s largest mobile telecom-munications network and in a country of just 1.8 million people, has over half of the total market with more than 1 million subscribers. CDRlive was introduced to Mascom through both compa-nies’ close relationship with the MTN Group, and CDRlive has since delivered competitive advantage to this regional operator for more than fi ve years.

Customers LGR has an extensive global client base, ranging from large, established operators in major markets to smaller, high-growth operators within developing nations. This emphasizes LGR’s ability to tailor its solutions to meet the specifi c business needs of any operator across the globe – irrespective of network size or market conditions.

Partners LGR enjoys a close working relationship with some of the world’s largest and most infl uential solution providers in the global delivery of CDRlive. Its closest partners include the following:

The sun never sets on LGR

www.lgr.biz

© 2009 LGR Telecommunications, Inc. All rights reserved. The names of other companies and products mentioned herein may be the trademarks of their respective owners.

UNITED STATES

Lakeside Commons990 Hammond DriveAtlanta, Georgia30328

Tel: +1 770 399 7585Fax: +1 770 399 7590

AUSTRALIA

City Mutual Building459 Collins StreetMelbourne, Victoria3000

Tel: +61 3 8611 5401Fax: +61 3 9629 9771

SOUTH AFRICA

Lords Offi ce Estate276 West StreetCenturion, Gauteng0046

Tel: +27 12 644 9500Fax: +27 12 663 5050