library twitter session nov28 2012
TRANSCRIPT
November 28, 2012 ~ Pemberton & District Public Library, With Lisa Richardson
Twitter 101Part II of the Social Media Sessions
Wednesday, November 28, 2012
Wednesday, November 28, 2012
What isTwittergood for?
✤ a “microblog” - blog/content/updates in 140 characters or less
✤ good for conversations, sourcing and sharing inspiration and news
✤ Examples: Winds4Change, Roy McClean, Custom Fit Online, Tourism Pemberton, mtCurrieCoffee
✤ ++ can be integrated into a blog, serves as a great newsfeed, very timely, use lists to segment information/feeds, can integrate with facebook and publish out your facebook updates, can share photos/links/articles/video
✤ -- is a “content” heavy platform - requires content-creation heavy lifting/dedication and some strategy
Wednesday, November 28, 2012
what i love about twitter
✤ 140 characters is awesome discipline
✤ Conversational - coffee shop catch-up for busy people
✤ Connections
✤ Feedback/interaction (winter reads recommendations)
✤ Dip in and out for inspiration
✤ Follow specific trending news (elections)
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Date
Contentcreates conversations
which createCommunities.
Wednesday, November 28, 2012
Date
The best explanation ever http://www.jhische.com/twitter/
Wednesday, November 28, 2012
What are you trying to accomplish?
✤ Articulate it.
Wednesday, November 28, 2012
5 Ways to Use Twitter
✤ Listening.
✤ Sharing/broadcasting/tweeting.
✤ Growing/promoting
✤ As a team
✤ As visual stimulus
Wednesday, November 28, 2012
First step: dive in. Create an account.✤ Persona - you, but not you.
Avatar.
✤ Design - personalise
✤ Content strategy
✤ What will you post about? Set themes/topics.
✤ Frequency: what makes sense?
✤ Topic breakdown: rule of thirds
Wednesday, November 28, 2012
1. A listening post
✤ who to follow: get balance of official/media, experts and grassroots individuals and friends)
✤ how to find them: sch by topic, place, raid other people’s lists, find influencers, watch tweets and retweets and mentions, look at bylines of fave writers in paper
✤ how to manage flood of info: use lists to curate into themes, use flipboard, turn off notifications, set times
Wednesday, November 28, 2012
2. As a broadcast device.
✤ What to post
✤ links
✤ RTs of influencers
✤ drive to your own content
✤ link to facebook/instagram/tumblr/blog (ie as an announcement - new content)
✤ Identify/focus your social persona
✤ How often?
✤ Conversations
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Goal #1: You want followers.
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3. Strategically to build momentum for an event, a cause or a brand
✤ identify influencers (how do you find the influencers in your field?)
✤ have conversations
✤ drive them somewhere
✤ @ tags
✤ #hashtags
✤ RTs
Wednesday, November 28, 2012
Goal #2: You want your tweets to hit their targets
Wednesday, November 28, 2012
4. A team approach - hootsuite.com
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5. Pictures vs words
✤ Instagram, Twitpic
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The Golden Rules
✤ Law of Thirds - 1/3 of the time, post about you/your brand. Include related links. 1/3 of the time, talk about things related to you and your work, but make sure it’s from another source. And 1/3 of the time, just be you. Talk about whatever and however. Just be yourself. (The Province: The Sins of Social Media)
✤ Law of Reciprocity
✤ Law of Immediacy
✤ Law of No Spam
Wednesday, November 28, 2012
The Sins of Social Media
✤ 1. Don’t retweet other people’s content without attribution or a shout-out.
✤ 2. Don’t be a faceless egg.
✤ 3. No bio, no follow.
✤ 4. Don’t be boring. Be human.
✤ 5. Respect your own privacy. Some things shouldn’t be shared.
Wednesday, November 28, 2012
How do you measure success?
✤ are you having fun?
✤ Klout
✤ follower growth
✤ follower to follow ratio
Wednesday, November 28, 2012
Cool Creative Uses
✤ tweet-up
✤ cash-mob
✤ twitter fiction
✤ #whistlerunfiltered
✤ Jonathan’s Card
Wednesday, November 28, 2012
Social Media Sessions
✤ Integrated Social Media : Top 6 Tools (November 14)
✤ Twitter (November 28)
✤ Blogging (December 12)
✤ How to Write a Kick Ass Blog Post
✤ How to Set Up a Blog Account
✤ Do I need a Content Calendar or can I just wing it? (How Often Do I need to post)
Wednesday, November 28, 2012
Questions?
✤ Review the presentation at http://lisarichardsonbylines.com/the-presentation-room/
✤ Email [email protected], or tweet questions to @pembygrl with #SoMeSessions
✤ Dangerous ideas: Tweet-Up. 30 Day Blogger Challenge. Guest Bloggers invited at Winds of Change Wellness Almanac.
Wednesday, November 28, 2012