lift social 2016: uri bar-joseph - the blueprint for social success
TRANSCRIPT
The Blueprint for Social Success:Setting the Foundation for a Breakthrough Year
Uri Bar-Joseph | Simply Measured
@uribarjoseph | #LIFTSocial
Excellence starts with solid foundations
When I was young, I had to learn the foundations of basketball. You can have all the physical ability in the
world, but you still have to know the foundations.- Michael Jordan
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Strategy Programs Measurement
@uribarjoseph | #LIFTSocial
@uribarjoseph | #LIFTSocial
Strategy
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CompanyCustomers Competitors Collaborators Context/ Conversations
Channels Content Campaigns
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Who
What When
WhereWhy ???
@uribarjoseph | #LIFTSocial
@uribarjoseph | #LIFTSocial
Customers
Who
What
When
Where
Why
Speaker:
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Your Plan
Channels
Content
Campaigns
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Programs
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@uribarjoseph | #LIFTSocial
What marketers are saying
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Maintenance &Management
Day in a life
Running campaigns
Answering (stupid)
questions
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The Social Marketing “Sophistication” CurvePo
tent
ial B
usin
ess
Val
ue
Sophistication
Social Management
Social Campaigns
Publishing
CommunityBuilding
ResponseManagement
Profiles
PlannedCampaigns
Real-timeCampaigns
WOMCampaigns
Integrated Marketing Campaigns
@uribarjoseph | #LIFTSocial
Measurement
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You only improve what you measure…
@uribarjoseph | #LIFTSocial
@uribarjoseph | #LIFTSocial
@uribarjoseph | #LIFTSocial
@uribarjoseph | #LIFTSocial
Marketing
Brand
Attitude Awareness
Active association
Passiveassociation
Sentiment/Traits
Exposure Repetition
Reach Impressions
Demand(Sales)
Connections Action
Offers/Promotions
Conversions
Targeting Messaging
Objective
Goal
How to
Keymetrics
@uribarjoseph | #LIFTSocial
Know your KPIs
Mentions
Profiles
PublishingCommunityBuilding
ResponseManagement
PlannedCampaigns
Real-timeCampaigns
WOMCampaigns
Integrated Marketing Campaigns
Followers Engagement,Sentiment
Mentions,Response rate,Response time
All in campaigns,plus:per influencerper topics
Conversioncontribution
EngagementImpressionsConversionsSOVSentiment
Per campaignPer contentPer postPer media typePer Channel
SOVcontribution
@uribarjoseph | #LIFTSocial
Putting it all together
@uribarjoseph | #LIFTSocial
The blueprint for social success
SOVcontribution
QUESTIONS
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