lindt sarah avram nicole loyson

T H E D A R K S I D ET H E D A R K S I D E


Ok , l e t ’ s ju s t tak e a minute h e re t o appre c ia t e Eas t e r . Eas t e r i s more than a ho l iday ; i t ’ s a t ime f o r fami ly and f r i ends t o sp end qua l i ty , cho co la t e ea t ing t ime tog e th e r . Why e l s e wou ld L indt b e such an in t egra l par t in our Eas t e r c e l e b ra t i on s ?

Now, what wou ld happen i f tha t t ru s t ed , d e l i c i ou s s e l e c t i on were t o sudden ly b e removed ? - Deep brea th s , i t ' s o k . Th i s i s ju s t a hypo the t i ca l .

What wou ld we do i f tha t d e l e c tab l e e s s enc e o f our Eas t e r were s t o l en ?Band tog e th er o f c our s e and en sure tha t ju s t i c e i s s e rv ed , tha t th e ba lanc e i s re s t o red and in a l l l i k e l ihood , c e l e b ra t e w i th cho co la t e .

L indt have a luxur i ous , e l e gant image . In t roduc ing a h in t o f darkne s s , a s a r i ch and d e cadent dark cho co la t e Eas t e r bunny that was b i t t e r and bo ld enough to e s s en t ia l ly s t ea l e v e ryone ’ s f avour i t e e gg s , but ju s t th e r i gh t amount o f swe e t t o s ca t t e r th em throughout th e l and .S tar t ing out in L indt s t o re s a c ro s s Me lbourne word wou ld spread a s n ews brok e o f a b reak in , sho ck and horror wou ld sure ly en sue , bu t upon v i ew ing a c r ime s c ene s ty l ed d i sp lay w indow and s cann ing th e a c c ompanying QR code , L indt en thus ia s t s wou ld b e d i re c t ed t o th e L indt Eas t e r Hunt App , inv i t ed t o reg i s t e r , and j o in th e L indt Eas t e r hunt , t o c ra ck th e c lu e s , hav e an adventure and po t en t ia l ly w in a l av i sh L indt ca t e red Eas t e r e v en t f ea tur ing th e n ew and b ew i t ch ing dark range o f L indt .


S H O PI N S T I L L A T I O N

Along w i th th e QR code b e ing our f l ag sh ip i t em , wh i ch was unava i lab l e 5 y ear s ago , we have a l s o inv e s t i ga t ed tha t th e L indt Shop on ly op ened in 2009 , wh i ch a l s o a l l ows f o r th i s por t i on o f our id ea to b e app l i cab l e t o th e b r i e f .


Q R C O D E ( i n s i t u )


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Cocoa was his name, but a particular mutation brought his family ashame.For this mutation was not in his eyes of his ears , i t l i ed deep within his soul , a black pit which most would fear. This dark pit wasnt always so bitter and without gleam, it once f lowed through his body l ike ve lvet white cream.This tale , however, wasnt about a bunny gone a rye , i t was about a bunny, dest ined to make the world cry.For his actions were so heinous and disconcert , i t pains me to write this , re l iving the hurt .

A B I T T E R S T O R Y

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R I D D L E M E T H I S

P R O D U C T I N F O R M A T I O N

I N S T A G R A M


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T H E S W E E T S P O T S

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Main page

If skipped, i t wi l l direct you to a “More” tab outl ining the

di f ferenct optionsThe “Bit ter” Story

(Skip or proceed with the story)


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I N S T A G R A M


T H E S W E E T S P O T SR I D D L E M E T H I S

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I’m a common meeting point where t ime is

everywhere

T H E A P P

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A place bui lt purely on knowledge and spines

Select an option and i t wi l l direct you to a new page More r iddles


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T H E A P P

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I N S T A G R A M



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Select an option and i t wi l l direct you to a new page

Google maps where thepin drops are Easter eggs

“The Sweet Spots” saves your locations through the scanned QR

code, get to al l of them to win the prize

Flinders St StationDegraves St

Victorian State LibraryQueen Victoria MarketFederation Square


C R O S S O V E R

lindt sarah avram nicole loyson

Technology

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