LV chocolate Lindt

• Grace Niarrou / Ioanna Tagari / Konstantinos Vasilopoulos Pansik / 2 December 2010

ABOUT OUR CHOCOLATE…

• White chocolate with bitter LV monogram

• Milk chocolate with white LV monogram

• We used the best tastes of our LINDTS chocolate

• The colors are the LV chocolate colors from classic brown bags

ABOUT OUR CHOCOLATE…

PACKAGING

• Both chocolates have the same classic LV package• Brown Box• Brown little ribbon to open• Same box for both chocolates, only the name of chocolate changes• Both Brand Names are on the paper (LV ,LINDT)• Chocolate is Rapped in gold paper

OUR PURPOSE

• 30.000 pieces• Charity donation• price: 20€• 15€ to Roger Federer Foundation• 5€ to production, packaging & distribution

WHERE TO FIND

• All over Europe!• Airports (LINDT stands)• LV boutiques in Europe only!• LINDT chocolate boutiques (Switzerland)• Only available from 1/12/2010 to 31/1/2011

BENEFITS FOR BOTH

• Prestige -} charity• Younger age groups get to know both brands• General advertising during holiday seasons-}more income

• Prestige from the charity brand donation• Increase income through holidays in the LV

boutiques

LV’s BENEFITS

• Prestige• Gets more glamorous advertising• Sells more chocolates during Holiday season in Airports• Europe recognition

LINDT’s BENEFITS

TARGET AGE GROUP

• Cant be specific• Includes kids also• Variety of ages • Male and female

ADVERTISING

• Magazine’s editorials• Official LV and LINDT sites

• Internet• Cook magazines

• Cooking TV shows

Thank you