link, poke & tweet: amping your personal brand, digitally
DESCRIPTION
Authors: Mark Logan, Joe Grigsby, John Kreicbergs Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.TRANSCRIPT
It’s Good For You
35 Million
People
Optimize Your Profile
Image Credit: http://www.flickr.com/photos/wackystuff/
Put Your Headline to Work
Let ‘Em Know You’re Alive
Claim Your Name
http://www.linkedin.com/in/marklogan
Summarize for Two
Apps Add Context
Use applications to provide more context and increase connections.
Connect Your Network
Company Pages
Find People
Make New ContactsIntroduction - Free
InMail - Paid
Join Groups
Image Credit: http://www.flickr.com/photos/ekilby//
Join Groups
Image Credit: http://www.flickr.com/photos/thereis/
Ask & Answer Questions
“I've had luck simply posting that "I'm looking for connections in such and such a city", when I'm headed there for a sales trip. It's been really great to have referrals or for people whom I've forgotten about show up. Especially when I'm busting into a new market and mostly cold calling. I'm in Austin right now and 3 of the 9 appts. that I have while I'm here are from Linked In leads.”
Ask & Answer Questions
“Hey Mark -- Good to hear from you! Would LOVE to talk with you about LinkedIn, but my thoughts are too numerous for email. Call me at XXX-XXX-XXXX and I will tell you how I use LI from a B2B standpoint.
Learning More
LinkedIn Learning Centerhttp://learn.linkedin.com/
LinkedIn Blog http://blog.linkedin.com/
Using LinkedIn Q&Ahttp://www.linkedin.com/answers?categoryHome=&category=ULI
Image Credit: http://www.flickr.com/photos/paigekparsons/
The Facebook Factor
It all starts with a trip to Google…Result Result
What Not To Do...
First Impressions Matter (more likely going to be online)Red Flag Red Flag
Content Matters (what you say and how you spell it)
Red Flags
Facebook is the top photo sharing site
Red Flag
Red Flag
Red Flag
Red Flag
Actively Manage Your Facebook Photos
Remove Tag
Kyle Doyle is not going to work…
Facebook post gets Eagles employee fired
What To Do...
Again, First Impressions Matter
Promoting professional activity
Promote Yourself
Cross Promote Contact Info Education
Showcase Your Leadership
Professional Photos
Showcase Your Talent
Links to Work
Showcase Your Thinking
Thought Leadership
Showcase Your Passions
Associations
Sometimes it is “who you know”
Networking
Personal vs. Company Pages
Joe Grigsby / [email protected]
John KreicbergsBernstein-Rein Advertising
http://www.thedailyshow.com/video/index.jhtml?videoId=219519&title=twitter-frenzy
• Founded in March 2006• Privately owned• 7.1 million registered users (as of Feb. 2009)• THE fastest growing social network
Source: Fastest Growing Member Community Destinations, Nielsen NetView, 2/09, U.S., Home and Work
Rank Site Feb. 08 Feb. 09 % Growth
1 Twitter.com 475,000 7,038,000 1382%
2 Zimbio 809,000 2,752,000 240%
3 Facebook 20,043,000 65,704,000 228%
4 Multiply 821,000 2,394,000 192%
5 Wikia 1,381,000 3,758,000 172%
1. Selectivity2. Sharing3. Socializing
The 3 Keys to Twitter
Twitter Profile Page
Twitter Home Page
Twitter Home Page
Twitter Home Page
Twitter Home Page
Twitter Home Page
Twitter Home Page
James Andrews Vice President/Director
Ketchum Interactive
http://shankman.com/be-careful-what-you-post/
“A hazard of social networking is people will read what you write.”
“…everyone participating in today’s event, including those in the auditorium with you
this morning, just received their first paycheck of 2009 containing a 5% pay cut…”
“…with all due respect, to continue the context of your post; true confession:
many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee
Communications.”
“Two days ago I made a comment on Twitter that was an emotional response to
a run in I had with an intolerant individual.”
http://www.thekeyinfluencer.com/channel/2009/01/16/twittersituation/
“Everyone knows that at 140 characters, Twitter does not allow for context....”
“My most recent situation underscores the need for important dialogue around
how we use this space.”
“Cisco Fatty”
"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose
and hating the work.”
@theconnor via Twitter
www.ciscofatty.com
“…I have 45 friends. I know all of them. They know me. 95% of them have lived in a dorm or house with me. I practically can’t offend them, although I sometimes try.”
http://www.theconnor.net/
“…Time Levad and @timmylevad are two different people.”
“Am @I more of a mass-media channel than a human being? Do @I act as such?”
“For people who knew nothing more of me than that 140 characters of text I’d
written, it would be ridiculous for me to be angry with anyone misinterpreting what I
said.”
Source: http://adage.com/print?article_id=135685
TwitterJobSearch.com
TwitterJobSearch.com
