link your community
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LINK YOUR COMMUNITY THE VALUE OF BUILDING A SOCIAL NETWORK FOR YOUR COMMUNITY.
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1. Social Media
3. What is LINK?
2. What do seniors think?
4. What will LINK do for you?
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Social Media
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User-generated Media
50 percent of the top 25 are user-generated
65,000 videos posted daily on YouTube
102,000 events each month on Meetup
Sources: Jupiter, Pew Internet Foundation, eMarketer, December 2008
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Social Networks
They’re interactive, engaging and viral They support word of mouth They’re merging with conventional web
sites They’re the future
Source: eMarketer, Nielsen
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Growth in Use of Social Networks
Dec-
08Aug
-08
Source: Pew Internet & American Life Project , 2008
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Why Social Networks are so huge? 4th most popular activity on the Internet They allow us to effectively manage
extended networks They provide information about others
that makes it easy to interact They give us new ways to connect with
one another over shared interests, problems, or experiences
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1. Social Media 2. What
do seniors think?
3. What is LINK?
4. What will LINK do for you?
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Seniors Online
78% of those 50-55
71% of those 55-59
62% of those 60-64
56% of those 65-69
45% of those 70-74. Up from 25% in 2005
27% of those 75+
Source: Pew Internet & American Life Project , Generations Online in 2009
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Age and Social Network Sites
Source: RapLeaf: http://blog.rapleaf.com/2007/11/13/statistics-on-googles-opensocial-platform-end-users-and-facebook-users
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Facebook Users Mature
Women over 55 are the fastest growing demographic.
175.3% increase for Females
137.8% increase for Males
Source: Inside Facebook: The Fastest Growing Demographic on Facebook: Women Over 55, February 2009.
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What the Seniors Think
“I have disposed of my encyclopedias, I’ve disposed of my dictionary, I use the thesaurus online, the dictionary online. I use the Internet to look up anything.”
- Marcia Bennett, Resident
“With a small community like this I think it’s really important that we get to know each other and by being able to look up profiles and see what (other residents) like and don’t like on our own online community will be great.”
- Becky Marley, Resident
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1. Social Media
3. What is LINK?
4. What will LINK do for you?
2. What do seniors think?
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Community Collaboration
Social networking tool designed for seniors
A web-based, password-protected online community
A central location for all your community needs:Post events, activities, local and national news, weather, message boards, announcements, games.
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Communication
Between residents Between staff Between staff and residents Between adult children and staff Between depositors and residents Between depositors and staff
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Marketing Web site:
LINK Community:
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Marketing Web site:
LINK Community:
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Marketing Web site:
LINK Community:
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Marketing Web site:
LINK Community:
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1. Social Media
3. What is LINK?
4. What will LINK do for you?
2. What do seniors think?
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Build Relationships
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Leverage Existing Affinity
Everyone is inundated You need to stand out Refresh your site constantly Consistently reach out with email
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Email Marketing
74% of internet users age 64 and older send and receive email
LINK allows you to:• Send branded emails, eNewsletters,
announcements, event reminders, and more.
• Pull in content from your LINK site• Save money on traditional email marketing
campaigns
Source: Pew Internet and American Life Project, May 2008
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Permission-Based Email
I like receiving email from companies I’ve registered with; even if I don’t always read it. It’s good to know it will be there when I’m ready for it.
My impression of companies from which I’ve purchased products/services is positively improved when I receive email from them.
It would be OK for companies that I now and trust send me email more frequently than they currently do.
69%84%
58%57%
43%29% 2005
2008
Source: Epsilon, “Beyond the Click: The Indirect value of Email” conducted by ROI Research, February 2009
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Create Efficiencies
Single Location VCTV Connection Online event registration Surveys and Polls Provide better service
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Save some Green
Print & postage costs Paper-based processing Save the trees-
1 ream (500 sheets) of paper uses 6% of a tree. 1 tree makes 16.67 reams of copy paper (8,335
sheets)
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In Closing
Social Networks rule the top Seniors are savvy Become part of the conversation We are here to help
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Questions…