linkedin crowdsourcing translation controversy

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LINKEDIN CROWDSOURCING TRANSLATION CONTROVERSY Rachel McRoberts August 18, 2009

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Recently, the translation community was up in arms at LinkedIn's suggestion that professional translators crowdsource the translation of its website. This presentation briefly explains LinkedIn and crowdsourcing and then delves into what made the suggestion so controversial.

TRANSCRIPT

Page 1: LinkedIn Crowdsourcing Translation Controversy

LINKEDIN CROWDSOURCING TRANSLATION CONTROVERSYRachel McRoberts

August 18, 2009

Page 2: LinkedIn Crowdsourcing Translation Controversy

What is:

LinkedIn Crowdsourcing Translation Controversy

Page 3: LinkedIn Crowdsourcing Translation Controversy

LinkedIn

“Our mission is to connect the world’s professionals to make them more productive and successful.”

Page 4: LinkedIn Crowdsourcing Translation Controversy

LinkedIn

Page 5: LinkedIn Crowdsourcing Translation Controversy

Crowdsourcing

“… the act of outsourcing a task to an undefined, generally large group of people. It also carries the idea of bypassing the professionals in favor of a strength-in-number effort.”

Page 6: LinkedIn Crowdsourcing Translation Controversy

Translation

Page 7: LinkedIn Crowdsourcing Translation Controversy

Controversy

“What type of incentive would you expect for translating the LinkedIn site?” I would want to do this because it’s fun Translation leader board recognition Highlight your LinkedIn translation work on

your LinkedIn profile LinkedIn Translator Group membership Upgraded LinkedIn accounts Other (i.e. direct payment)

Page 8: LinkedIn Crowdsourcing Translation Controversy

Controversy

Page 9: LinkedIn Crowdsourcing Translation Controversy

Controversy

LinkedIn versus:

Page 10: LinkedIn Crowdsourcing Translation Controversy

Controversy

LinkedIn versus:

Page 11: LinkedIn Crowdsourcing Translation Controversy

Controversy

LinkedIn versus:

Page 12: LinkedIn Crowdsourcing Translation Controversy

Controversy

LinkedIn versus: