linkedin for a "business marketer"

Noushin Aslam- LinkedIn for Buinsess Marteter

The world’s largest professional network

374,000,000+ Members

Only social media plat

form considered effective for

b2b

Ever second two more Professionals

are signing up to join LinkedIn

#1 CHANNEL TO DISTRIBUTE

CONTENTLinked 96%

3 Billion company Pages Registered

17 Million + Professionals

in UK


LinkedIn By Numbers

Uk Growth

LINKEDIN IS THE #1 CHANNEL TO DISTRIBUTE CONTENT Percentage of B2B marketers who use various social media sites to distribute content


IntroductionPersonal & Business use

Profile- How to make it Robust and complete

Connections

Groups & Business Pages

Recommendations

Maximising Impact -How to Add and generate value


It only starts with a Robust Profile!The essentials

Photo Guide- good or bad?Customised URL- Refer to How to Guide.

Targeted HeadlineBoost company presenceSummary- A snap shot – getting it right?Become more visible in searchRecommendationsComplete Profile


Status Content Getting it right

• Expert area• Who does what?• For client, company, project?• Audience• Claim your niche• Attention grabbing, highlight your specific

benefit/focus area• Complete exercise


Summary• How to optimise profile to boost company presence on google and LinkedIn? • Bio• Company overview• Embed references and company link• Call to action• How to Boost Ranking?Tips from LinkedIn Solutions• Keywords in your name, headline, company name, job title and skills rank

higher in the search results than keywords in other sections. • Use a variety of keywords and terms in describing what you do and offer to

show up in a variety of search results. Jason Miller (Senior Content Manager)


Content ExampleCommunications | Advocacy | Campaigns

• ‘Consultant’ is a pretty vague term. Here is what I can do for you –

• write clear, jargon-free English (articles, reports, film scripts, press releases, campaign materials, web content)

• shoot and edit video (DSLR & Adobe Premiere Pro) and produce films for the web• oversee graphic designers and web developers• generate ideas and devise strategy• deliver published materials on time and on budge

By Daniel Silas Adamson (Writer Guardian BBC)


Connectionsif twitter is where you go to meet people you don’t know, Facebook is where you got to talk to people you already know, then LinkedIn is where you go to get stuff done,

Tapping into the right audience

Why it is the number 1 social network to drive traffic to your site?

How to maximise the impact of your brand?

Why LinkedIn Targeting is most accurate?

How to contact?


SEARCH OPTIMISING -HOW IT WORKS?

Google/LinkedInKeywords

Optimise Search


LinkedIn Groups-How to Make it work?81% of the users are connected to the same group

• How to participate and add value?

You can join up to 50 groups but let’s face it—you and your colleagues may not have the time to invest in cultivating conversations, connections and relationships at that volume. Remember its not for selling! • Find top groupsWeigh in on active discussions and point fellow group members to additional information of value, whether that’s content published by your company or another organisation.

If you have been marked for moderations by one moderator it will mark you all across.

The key is to position yourself as a trusted and helpful peer rather than as a marketer focused on reeling in the next customer.

If you are a moderator publish clear rules e.g don't promote blogs.

• What are the best practices for approval or disapproval for the requests?

LinkedIn Solutions 2015-


Group Analytics is it worth?


Pulse allows access to tailored news based on your interests. Specifically, you as a marketer can easily leverage all the great business knowledge flowing through LinkedIn in the form of news, Influencer posts, industry updates, discussions, comments and more


Content plan mattersHow to ?

Right StrategyIt is a platform to build relationships

• “ Sell something, get a customer for a day. Help someone, get a customer for life.”

• Jay Baer, Digital Marketing Strategist, Speaker, Author and President of Convince & Convert


Company PagesBuild Relationships, Attract and Engage followers

• What resonates most with followers and rives engagement?

• Communicate in a personal and relevant manor

• Tailor company up dates to targeted audience your followers professional interests

• Share after meeting stories/news• Include API if needed


How to add Value?


LinkedIn on Advertising

• Onsite Display• Text Ads• Spotlight Ads• Follow Company• Sponsored

Updates• Sponsored Inmail


LinkedIn Ads


APIs

• Invite members to sign up to your site using their LinkedIn login credentials • Leverage select areas of the LinkedIn identity to deliver relevant content • Plug LinkedIn feeds into your site • Invite your users to share updates across the LinkedIn platformTo add a LinkedIn plugin to your site or app, visit developer.LinkedIn.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. We also offer options for working with a broader range of developers as well.


Thank You

• For further queries please• Contact me on• www.linkedin.com/in/noushinaslam • [email protected]

mailto:[email protected]

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