linkedin for veterans and service members

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Leveraging LinkedIn How transitioning Veterans and Service Members can find their next career through LinkedIn

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Page 1: LinkedIn for Veterans and Service Members

Leveraging LinkedInHow transitioning Veterans and Service Members

can find their next career through LinkedIn

Page 2: LinkedIn for Veterans and Service Members

Title

2

Agenda 01 Introduction to LinkedIn

02 Veterans & Service Members on LinkedIn

03 Key LinkedIn Activities

Page 3: LinkedIn for Veterans and Service Members

Title

3

01 Introduction to LinkedIn

02 Veterans & Service Members on LinkedIn

03 Tips & Resources for Veterans

Leveraging LinkedInto transition Veterans and Service Members

Page 4: LinkedIn for Veterans and Service Members

Connect the world’s professionals to make them

more productive and successful

Our mission

Page 5: LinkedIn for Veterans and Service Members

Connect Veteran’s and Service Members to make them more

productive and successful

Your mission

Page 6: LinkedIn for Veterans and Service Members

LinkedIn Membership: A global pool of talent

400m+ Membersworldwide +75K Veterans & Service

members per quarter

Page 7: LinkedIn for Veterans and Service Members

For our members

The professional profile of record

Connect all of the world's professionals

Identity Networks KnowledgeThe definitive professional

publishing platform

Page 8: LinkedIn for Veterans and Service Members

For your Veterans & Service Members

The professional profile of record

Connect all of the world's professionals

Identity Networks KnowledgeThe definitive professional

publishing platform

Page 9: LinkedIn for Veterans and Service Members

The professional profile of recordIdentity

Page 10: LinkedIn for Veterans and Service Members

The professional profile of recordIdentity

Page 11: LinkedIn for Veterans and Service Members

The professional profile of recordIdentity

Page 12: LinkedIn for Veterans and Service Members

Connect all of the world’s professionals

Networks

College

Military Service

Private Sector Career Stops

Professional Associations

Community Organizations

Grad.School

Page 13: LinkedIn for Veterans and Service Members

GroupsSlideShareInfluencers

&Publishing

Pulse

The definitive professional publishing platformKnowledge

50% of LinkedIn members spend over two hours on the site each week

Page 14: LinkedIn for Veterans and Service Members

GroupsSlideShareInfluencers

&Publishing

Pulse

The definitive professional publishing platformKnowledge

50% of LinkedIn members spend over two hours on the site each week

Page 15: LinkedIn for Veterans and Service Members

GroupsSlideShareInfluencers

&Publishing

Pulse

The definitive professional publishing platformKnowledge

50% of LinkedIn members spend over two hours on the site each week

Page 16: LinkedIn for Veterans and Service Members

GroupsSlideShareInfluencers

&Publishing

Pulse

The definitive professional publishing platformKnowledge

50% of LinkedIn members spend over two hours on the site each week

Page 17: LinkedIn for Veterans and Service Members

GroupsSlideShareInfluencers

&Publishing

Pulse

The definitive professional publishing platformKnowledge

50% of LinkedIn members spend over two hours on the site each week

Page 18: LinkedIn for Veterans and Service Members

Military Candidates are engaged on LinkedIn

59% Follow a Company

55% Member of a Group

18

• So far in 2015, 57% of Military Candidates

• are active on LinkedIn.• 64% of active users are using the • LinkedIn mobile application.

18

57% Read an InMail

37% Viewed a Company Page

Timeframe: January 2014 – March 2015

37% Viewed a Job

Page 19: LinkedIn for Veterans and Service Members

Create economic opportunity for every member of the global

workforce

Our vision

Page 20: LinkedIn for Veterans and Service Members

T h e E c o n o m i c G r a p h

schoolscompanies knowledgeskillsMembers jobsMembers

Companies

Jobs Skills Schools Knowledge

Page 21: LinkedIn for Veterans and Service Members

T h e E c o n o m i c G r a p h

schoolscompanies knowledgeskillsMembers jobsMembers

Companies

Jobs Skills Schools Knowledge

27K7m 200kDai l y pos ts

3bEndorsementsfo r 45K+ sk i l l s

400m 3.5m

Page 22: LinkedIn for Veterans and Service Members

LinkedIn Confidential ©2013 All Rights Reserved

22

GeoGeoGeo

IndustryIndustryIndustry

KeywordKeywordKeyword

SkillsSkillsSkills

ExperienceExperienceExperience

LinkedIn Job Matching

Page 23: LinkedIn for Veterans and Service Members

Title

23

01 Understanding LinkedIn02 Veterans & Service Members on LinkedIn

03 Tips & Resources for Veterans

Leveraging LinkedInto transition Veterans and Service Members

Page 24: LinkedIn for Veterans and Service Members

Veteran & Service Members on LinkedIn

Page 25: LinkedIn for Veterans and Service Members

Veteran & Service Member Talent Pool

• There are over 1.9 million Veterans and Service Members on LinkedIn.

• Military candidate membership continues to grow at a rapid pace, adding more than 75,000 members per quarter over the past two years.

• The percentage of military candidate hires impacted by LinkedIn products has nearly tripled in the past two years

Educating the private sector

• LinkedIn talent pool deck to teach clients how to source Veteran’s and Service members.

• The most accessible regions in which to recruit military candidates are:• Washington, DC• Norfolk, VA• San Diego, CA

• When evaluating employers, military candidates specifically look for competitive compensation, job security, and the ability to make an impact with their work.

• Clients are leveraging LinkedIn solutions to source military talent.• The military hires impacted by a LinkedIn product has increased over the past

two years.Source: LinkedIn Member Data as of April 2015 25

Page 26: LinkedIn for Veterans and Service Members

The number of Military Candidates impacted by LinkedIn prior to starting a new position is

increasing

26

Indexed Share of Military Candidate Hires Impacted by LinkedIn

(100 index = % of military candidate hires impacted in January 2013)

Jan-1

3

Feb-1

3

Mar-1

3

Apr-1

3

May-1

3

Jun-1

3Ju

l-13

Aug-13

Sep-1

3

Oct-13

Nov-1

3

Dec-1

3

Jan-1

4

Feb-1

4

Mar-1

4

Apr-14

May-1

4

Jun-1

4Ju

l-14

Aug-1

4

Sep-14

Oct-14

Nov-1

4

Dec-14

Jan-1

5

Feb-1

5

Mar-1

5

100

124 125134

118124

134

110

132 137147

160

140

170

199213

200

217 222

198

232246

255 257267

294

242

The percentage of military candidate hires impacted by LinkedIn products has nearly tripled in the

past two years

Page 27: LinkedIn for Veterans and Service Members

Title

27

03 Key LinkedIn ActivitiesLeveraging LinkedInto transition Veterans and Service Members

Page 28: LinkedIn for Veterans and Service Members

Key LinkedIn Activities for Veterans & Service Members

2015 LinkedIn Corporation. All Rights Reserved.28

Establish your online professional identity

Develop yourprofessional network

Find JobOpportunities

Page 29: LinkedIn for Veterans and Service Members

STEP #1Estab l ish ing your on l ine

profess ional ident i ty

Page 30: LinkedIn for Veterans and Service Members

Establish & Optimize Your Profile

©2015 LinkedIn Corporation. All Rights Reserved.

30

01

Customize your URL

1. Job & career highlights2. Company & industry notes 3. Personal Notes

1. Short term experience2. Ongoing involvement3. Strategic level advising

Add a photo!!!

Page 31: LinkedIn for Veterans and Service Members

STEP #2

Develop ing yourprofess ional network

Page 32: LinkedIn for Veterans and Service Members

32

02

3rd Degree Connections

Companies Connections

Your Connections

“One of the best pieces of advice I received about 2 years before I retired was to expand my network. That doesn’t mean collecting and distributing business cards. Building your network entails making yourself known to an expanding audience. Specifically, you want to demonstrate your value to your circle of friends, coworkers, classmates and acquaintances, and then expand that circle. The easiest way to do this is to do good work.”-Darrell Brown Manager, NGA

Grow Your NetworkReach out to contacts you’ve made and cement those relationships

©2015 LinkedIn Corporation. All Rights Reserved.

Page 33: LinkedIn for Veterans and Service Members

33

02 Join GroupsDemonstrate your industry interests and professional affiliations, meet

like-minded people, and have conversations about topics that matter to you. This can lead to opportunities and connections you might not have encountered

otherwise.

©2015 LinkedIn Corporation. All Rights Reserved.

Page 34: LinkedIn for Veterans and Service Members

34

02Follow Companies

Stay up-to-date with company operations, current news, products and services, employees, job opportunities and more, while also showing your interest in specific companies.

©2015 LinkedIn Corporation. All Rights Reserved.

Page 35: LinkedIn for Veterans and Service Members

STEP #3

Find ing Job Opportun i t ies

Page 36: LinkedIn for Veterans and Service Members

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03 Find Open Opportunities Find jobs that interest you by keyword, title, company, postal code, function, industry, years of

experience and date posted using advanced search.

©2015 LinkedIn Corporation. All Rights Reserved.

Page 37: LinkedIn for Veterans and Service Members

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03 Take Advantage of Company’s Career Pages

Page 38: LinkedIn for Veterans and Service Members

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03 Veteran Mentor Network on LinkedInJoin a community of veterans, employers, service members, and leaders. The group helps professionals connect with Veterans and provides advice as you

look for jobs after your service.

Page 39: LinkedIn for Veterans and Service Members

LinkedIn Resources

Page 40: LinkedIn for Veterans and Service Members

40

veterans.linkedin.com

veterans.linkedin.com/

Page 41: LinkedIn for Veterans and Service Members

41©2015 LinkedIn Corporation. All Rights Reserved.

veterans.linkedin.com

Page 42: LinkedIn for Veterans and Service Members

42

veterans.linkedin.com

Page 43: LinkedIn for Veterans and Service Members

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Resources

Veterans.linkedin.comFree LinkedIn Job Seeker Account

Free Lynda.com AccountLink to join the Veteran Mentor Network Group

Veterans.linkedinlabs.com

LinkedIn.com/jobseekerEducational resource to learn about the job seeker account

Linkedin.com/in/brettmikoy

Page 44: LinkedIn for Veterans and Service Members

Q&ADiscussion

Page 45: LinkedIn for Veterans and Service Members

We included persons who attended one of the following schools or were employed by the following

organizations

U.S. Air Force Academy U.S. Coast Guard Academy U.S. Merchant Marine Academy U.S. Military Academy U.S. Naval Academy Uniformed Services University of the Health Services Uniformed Services University of the Health Services,

F Edward School of Medicine Georgia Military College Marion Military Institute New Mexico Military Institute Valley Forge Military Institute Wentworth Military College Air Command and Staff College Air Force Institute of Technology Community College of the Air Force Defense Language Institute Marine Corps University National Defense University National War College Naval Postgraduate School Naval War College Virginia Military Institute

 Schools Attended: U.S. Army U.S. Air Force U.S. Coast Guard U.S. Marine Corps U.S. Navy U.S. Army Reserve U.S. Navy Reserve U.S. Air Force Reserve Army National Guard

 Organizations Employed By:

Page 46: LinkedIn for Veterans and Service Members

©2014 LinkedIn Corporation. All Rights Reserved.