linkedin marketing services - sevenatoms

Sponsored Updates are a major part of LinkedIn’s changing strategy.

Find out just how LinkedIn is changing the B2B landscape with them.

Infoscaler Technologies >>

How LinkedIn Sponsored Updates are

Changing the World of B2B Marketing

Email: [email protected] Call: 415.513.0435 Website: www.sevenatoms.com

mailto:[email protected]

In July of last year, LinkedIn unveiled a new way

for marketers to connect to prospects platform:

Sponsored Updated. This new form of

advertising was designed to be a less obtrusive

way for brands to promote their content,

placing the ad itself into a prospect’s update

stream. Since its initial release, sponsored

updates have grown to become an important

part of LinkedIn’s overall strategy, accounting

for 13% of its total ad revenue. They are exciting

because they show how LinkedIn is embracing

recent trends in marketing and transitioning

into more of a content platform. This change is

huge, not just for LinkedIn but for B2B

marketers as well.

LinkedIn Marketing



Marketers, especially the ones in the B2B space, are embracing Sponsored

Updates for a number of reasons. Here are a few of the most important ones:

It’s able to target prospects with impressive accuracy. Thanks to the fact that by

having a LinkedIn profile these individuals have already offered extremely relevant

data and combined with LinkedIn’s incredible ability to play matchmaker,

marketers find that the prospects that they can reach are a much better quality

than those targeted through other means.

It’s much more natural. Sponsored Updates come up in a news feed along with all

of the organic updates, which makes them appear much more natural and less

obtrusive. This makes sponsored updates have more in common with inbound

marketing than traditional paid marketing, as it takes more of a “pull” approach

instead of a “push.”

Why Marketers are Turning to Sponsored Ads



It’s ideal for B2B. You may have heard some marketers talk about how LinkedIn is

a great platform for B2B, and they’re right. Brands are turning to it in order to help

them find key potential partnerships. LinkedIn remembers that even though it’s

business to business, it’s the people in those businesses who are connecting with

each other.

It’s users are in the right state of mind. Unlike other social networks, which people

use to pass the time and connect with friends and families, LinkedIn is meant for

business. This means that anyone who is on it is already thinking in terms of

business and will not instantly dismiss an advertisement when it is presented to

them.

Why Marketers are Turning to Sponsored Ads



Sponsored Updates are a part of a larger move by LinkedIn to embrace content

marketing. In a recent interview with Marketing Week, LinkedIn’s VP of Sales,

Penry Price, stated the following:

Markets like the UK are using it much more from a content strategy and as a

content marketing distribution channel versus where we started a few years ago

around jobs and networks

Sponsored Updates are key part of how LinkedIn is turning itself into a content

marketing platform. They allow B2Bs to promote the content that they create and

reach a much larger audience. Essentially, they act as a bridge between the paid

marketing strategy and the organic one.

How Sponsored Ads Reflect Marketing Trends



These updated fit well with LinkedIn’s increasingly content focused ecosystem,

which has been growing by leaps and bounds over the past year. In fact LinkedIn

just recently replaced the “Products and Services” pages found in each company’s

business page with new “Showcase” pages, which act almost like miniature

blogging platforms. This expanding ecosystem shows just how serious LinkedIn

marketing is about content marketing, and marketers are definitely embracing this

new approach.

How Sponsored Ads Reflect Marketing Trends


http://www.sevenatoms.com/linkedin-marketing-services/


dsdds

www.sevenatoms.com

Has your business been using Sponsored Updates?

Contact us at [email protected] or call 415.

513.0435 for a free consultation

Facebook – https://www.facebook.com/SevenAtoms

Twitter – https://twitter.com/sevenatomsbuzz

LinkedIn - www.linkedin.com/company/SevenAtoms

Get a FREE Consultation


https://www.facebook.com/SevenAtoms

https://twitter.com/sevenatomsbuzz

https://www.linkedin.com/company/1034415?trk=tyah&trkInfo=idx:1-1-1,tarId:1425472628186,tas:sevenatoms

linkedin marketing services - sevenatoms

Documents