Veterans & Service Members on LinkedIn

April 2015

Executive Summary

• There are over 1.9 million Veterans and Service Members on LinkedIn.

• Military candidate membership continues to grow at a rapid pace, adding more than 75,000 members per quarter over the past two years.

• Clients are leveraging LinkedIn solutions to source military talent — and the percentage of hires impacted by a LinkedIn product has increased over the past two years.

• The largest employers remain branches of the United States Armed Services.

• In the private sector, top employers include government contractors in the defense, aerospace, telecommunications, and information technology industries.

• The most accessible regions in which to recruit military candidates are:• Washington, DC• Norfolk, VA• San Diego, CA

• When evaluating employers, military candidates specifically look for competitive compensation, job security, and the ability to make an impact with their work.

Source: LinkedIn Member Data as of April 2015 2

How many Military Candidates are on LinkedIn?

There are over 1.9 million Military Candidates on LinkedIn

Source: LinkedIn Member Data as of April 2015

1.9M+

84%

36.6

Military Candidates

84% Male and 16% Female

Average Age

Top Private Sector Industries• Defense & Space• Information Technology• Higher Education• Hospital & Healthcare• Financial Services

Top Metro Areas• Washington, DC• Norfolk, VA• San Diego, CA• Seattle, WA• New York, NY

4

Regions with large military populations can be found in DC, Virginia, Washington, and Southern California

5

Military Candidates are taking their professional identity online

• Nearly one-third of the military candidates on LinkedIn joined in the last 2 years, with over 75,000 new members joining each quarter.

1/1/2013 4/1/2013 7/1/2013 10/1/2013 1/1/2014 4/1/2014 7/1/2014 10/1/2014 1/1/20151,200,000

1,300,000

1,400,000

1,500,000

1,600,000

1,700,000

1,800,000

1,900,000

2,000,000

6

Where do they work?

This talent pool works in the military and defense industries

8

Military

Defense & Space

Information Technology & Services

Government Administration

Higher Education

Hospital & Health Care

Financial Services

Retail

Aviation & Aerospace

Oil & Energy

684K

260K

92K

62K

53K

51K

33K

30K

29K

28K

Military Candidates have extensive experience in a variety of functions, such as operations and

engineering

9

 Common Job Functions  Years of Experience

Operations

Military & Protective Services

Support

Information Technology

Engineering

Sales

Healthcare Services

Program & Project Management

Entrepreneurship

Education

368K

203K

135K

90K

73K

72K

67K

60K

55K

52K

0-2 Years24K 3-5 Years

106K

6-9 Years241K

10-14 Years295K

15+ Years874K

The top employers are branches of the U.S. military

and government agencies

10

U.S. Army

U.S. Air Force

U.S. Navy

U.S. Marine Corps

Army National Guard

U.S. Coast Guard

U.S. Army Reserve

U.S. Air Force Reserve

U.S. Navy Reserve

Department Of Veterans Affairs

278K

186K

144K

78K

29K

20K

11K

10K

9K

9K

…and private sector companies in the defense, aerospace, telecommunications, and IT industries

11

What skills do they have?

Military Candidates have strong academic backgrounds with varied fields of study

13

Business

Information Science & Technology

General

Computer Science

Business Management & Administration

Sociology

Psychology

Education

Electrical Engineering

Political Science

History

Law

Accounting

Mechanical Engineering

Science

83K

69K

67K

63K

61K

59K

36K

35K

34K

34K

31K

28K

28K

27K

26K

In addition to their military experience, they are skilled in program management and team

building

14

Military

Leadership

Security Clearance

DoD

Military Experience

Military Operations

Microsoft Office

Program Management

Training

Management

Customer Service

Operational Planning

Command

Team Building

National Security

440K

412K

403K

312K

310K

306K

278K

273K

271K

267K

256K

220K

219K

207K

198K

Candidates at the entry level listed

customer service and troubleshooting as

top skills

While candidates at the manager and director

level are skilled at program

management and strategic /

operational planning

How are they engaged?

Military Candidates are engaged on LinkedIn

59% Follow a Company

55% Member of a Group

16

• So far in 2015, 57% of Military Candidates are active on LinkedIn.

• 64% of active users are using the LinkedIn mobile application.

… and are turning to LinkedIn to find new career opportunities

17

57% Read an InMail

37% Viewed a Company Page

Timeframe: January 2014 – March 2015

37% Viewed a Job

The number of Military Candidates impacted by LinkedIn prior to starting a new position is

increasing

18

Indexed Share of Military Candidate Hires Impacted by LinkedIn

(100 index = % of military candidate hires impacted in January 2013)

Jan-1

3

Feb-1

3

Mar-1

3

Apr-1

3

May-1

3

Jun-1

3Ju

l-13

Aug-13

Sep-1

3

Oct-13

Nov-1

3

Dec-1

3

Jan-1

4

Feb-1

4

Mar-1

4

Apr-14

May-1

4

Jun-1

4Ju

l-14

Aug-1

4

Sep-14

Oct-14

Nov-1

4

Dec-14

Jan-1

5

Feb-1

5

Mar-1

5

100

124 125134

118124

134

110

132 137147

160

140

170

199213

200

217 222

198

232246

255 257267

294

242

The percentage of military candidate hires impacted by LinkedIn products has nearly tripled in the

past two years

Military Candidates are joining LinkedIn groups

19

US Army

United States Air Force

US Navy

Job Seeker Premium

Veteran Mentor Network

US Military Veterans Network

United States Army Reserve

U.S. Veteran

Army Veterans

US Marine Corps- ONLY for those who served!

Ohio National Guard

US Air Force

USAF Veterans

Washington State Guard

U.S. Army Network Enterprise Technology Command

162K

108K

83K

65K

65K

53K

47K

41K

40K

39K

39K

38K

38K

38K

37K

… and consuming content via LinkedIn Pulse and Company Updates

20

• Since 2014, 60% of Military Candidates have seen a Company Update on LinkedIn and 23% have engaged with an update.

Timeframe: January 2014 – March 2015

What are the best cities for Military recruitment?

LinkedIn can help assess supply and demand for talent across regions

22

LinkedIn Recruiter activity and member data are used to measure supply and demand for talent.

Higher demand index means that professionals are receiving more contact from recruiters than peers in other regions.

DC, Norfolk, San Diego, and Seattle are “hidden gem” markets with untapped military

talent

23

The complete supply and demand map shows all regions with military talent

24

Washington, DC 119K

Norfolk, VA 58K

San Diego, CA 53K

Seattle, WA 48K

New York, NY 46K

Los Angeles, CA 44K

Dallas, TX 37K

San Antonio, TX 35K

Atlanta, GA 35K

San Francisco, CA 28K

Top Regions

In the coming years, major drawdowns will be seen at the following bases:Fort Benning, GA

Fort Bliss, TXFort Bragg, NC

Fort Campbell, KYFort Carson, COFort Drum, NY

Fort Hood, TXFort Stewart, GA

J.B. Lewis-McChord, WA

We can measure brand performance among Military Candidates for our clients and compare against

peers

25

Company A Company B Company C Company D Company E Company F Company G0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

31%

20%

14%

9%

12%

7% 8%

44%

28%

24%

20%

17%

11% 10%

Overall

Veterans

Brand Performance IndexOverall versus Among Veterans

Illustrative Example

What do they care about?

 Value Propositions Ranked by Importance

What do Military Candidates care about most when considering a job opportunity?

Question asked: Please select the 5 most important factors when considering a job opportunity.Source: LinkedIn Q3 2014 survey; Sample Size: 3,771 27

Compensation

Balance

Security

Impact

Challenging

Pride

Culture

Career Path

Contributions

Superiors

Colleagues

Development

Vision

Flexible

Transfer

63%

56%

43%

40%

39%

37%

36%

31%

31%

27%

24%

23%

23%

22%

7%

61%

52%

31%

29%

43%

32%

30%

37%

30%

26%

30%

33%

32%

26%

7%

Non-Veterans Veterans

2%

4%

12%

11%

-4%

5%

6%

-6%

1%

1%

-6%

-10%

-9%

-4%

0%

Compared to Non-Military

Military Candidates are more concerned

with making an impact than the average LinkedIn

member.

Appendix

We included persons who attended one of the following schools or were employed by the following

organizations

U.S. Air Force Academy U.S. Coast Guard Academy U.S. Merchant Marine Academy U.S. Military Academy U.S. Naval Academy Uniformed Services University of the Health Services Uniformed Services University of the Health Services,

F Edward School of Medicine Georgia Military College Marion Military Institute New Mexico Military Institute Valley Forge Military Institute Wentworth Military College Air Command and Staff College Air Force Institute of Technology Community College of the Air Force Defense Language Institute Marine Corps University National Defense University National War College Naval Postgraduate School Naval War College Virginia Military Institute

 Schools Attended: U.S. Army U.S. Air Force U.S. Coast Guard U.S. Marine Corps U.S. Navy U.S. Army Reserve U.S. Navy Reserve U.S. Air Force Reserve Army National Guard

 Organizations Employed By:

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