live+social - being remarkable - the key to social business success

1

Being Remarkable

Jonnie Jensen – Digital CoachPresentation available at:http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensen

http://linkedin.com/in/jonniejensen

http://twitter.com/jonniejensen

3http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensen

“Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.”

“For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.”

“We asked ourselves what we wanted this company to stand for. We didn't want to

just sell shoes. I wasn't even into shoes - but I was

passionate about customer service.”

“I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.”

Tony HsiehZappos.com




Opportunity to be great

photo credit: abocon

http://www.flickr.com/photos/abocon/3493467242/




Opportunity to publicly crash

photo credit: wikimedia.org

http://wikimedia.org/




Social media is more than just marketing

photo credit: abocon

http://www.flickr.com/photos/abocon/3493467242/




Social Busines

s

Recruitment& HR

ProductDevelopment

Marketing

Staff

SuppliersSales

Customers

IT & Software

Costs

Your whole business proposition• Impacting every facet of your business– Intended outcomes– Unexpected discoveries

• New levels of performance• Agility and innovation• Reach and awareness• Customer satisfaction• Competitive advantage




Business as usual – will kill you

photo credit: jronaldlee

http://www.flickr.com/photos/jronaldlee/4585125664/




"We've moved from the age of interruption to engagement, from

passive consumer to an active consumer who doesn't sit and wait for

things to be delivered but who goes and seeks things out"

- Sir John HegartyChairman BBH

photo credit: The Institute of Masters of Wine

http://www.flickr.com/photos/mastersofwine/4749527870/




Cause

Culture

People

Product

Content

Community

Structure of social business success




• Exceptional service• Product innovation• Packaging and delivery• To solve a problem others have• To transform the industry you serve• To revolutionise the product or service • To making a difference to the lives of others

Commit to your cause




Culture• Shared values• Common goals• Work environment• Leadership• Colleagues• Empowerment• Support• Acknowledgement




Remarkable products and services 2013

• That knows what I need / solves my problem

• That was available/ delivered quickly / found me

• That evolves based on my needs

• That has excellent customer services

• That makes me feel proud to use it / be part of it




People• A strong culture creates a remarkable team– People that love their work– People that are influential in their industry– People who solve problems– People who collaborate – People who support others– People who give excellent service

• Failure to deliver every single time and you can destroy your brand and social equity instantly




Value of remarkable people• Shared vision and goals of company• Take ownership and lead others• More productive• Willing to share their knowledge • Providing exceptional service• Active and engaged network of contacts• Trusted and influential• Attract talent and customers to the business




Your Story




Inbound Marketing 101




Beat industry leaders




Create Raving Fans




Remarkable customers• Reach• Loyalty• Upsell• Referrals• Recommendations• Reputation management• Champions




101 Social Business Successes

http://j.mp/101socialbizexamples

http://j.mp/101socialbizexamples




Being a remarkable business• Stated cause• Clear values• Strong leadership• Strong products• Empowered team• Collaborative work practices• Engaged customer & community• Consistent content ‘story telling’

photo credit: Stéfan

http://www.flickr.com/photos/st3f4n/143623934/




How remarkable is your business?• Talk to Live+Social about your social strategy• Utilise our 6 stage methodology– Research and Monitoring– Strategy– Training and Resourcing– Content Planning– Community Participation – Reporting

• Benefit from our support services and mentoring



26

Being Remarkable

Jonnie Jensen – Digital CoachPresentation available at:http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensen

