LLP@Tecnico

Class 0

Presentation Luis Caldas de Oliveira

Agenda for Class 0

• Presentation

• LPC – Launch Pad Central

• Weekly class scheduling

• Teams and business ideas

• Work for next week

CLASS INTRODUCTION

Instructors

• Prof. Luis Caldas de Oliveira

(lco@tecnico.ulisboa.pt )

• Prof. Miguel Mira da Silva

(mms@tecnico.ulisboa.pt )

• Prof. Joana Mendonça

(joana.mendonca@tecnico.ulisboa.pt )

• Diogo Henriques

(carlos.diogo@tecnico.ulisboa.pt)

Bibliography

Bibliography

Bibliography

Key Concepts

• Students are experts in their fields

• Advisors are technical consultants

• Mentors are business counselors

• Instructors are experts in the LLP model

Key Points

• Evidence-based entrepreneurship (not

“faith-based”)

• Students need to “get out of the

building”

• Time management: intense and fast

• Community: every class member must

actively comment the other teams

Schedule (week of) • 0: Presentation (Feb-16)

• 1: Opportunity

Assessment (Feb-23)

• 2: Value Proposition (Mar-

2)

• 3: Customer Segments

(Mar-9)

• 4: Channels (Mar-16)

• 5: Customer Relationships

(Mar-23)

• Easter Break (Mar-30)

• 6: Revenue Models (Apr-

6)

• 7: Partners (Apr-13)

• 8: Resources, Activities

and Costs (Apr-20)

• 9: Final Lessons Learned

Training (Apr-27)

• 10: Final Lessons Learned

Presentations (May 4)

Before Each Session • Talk to 10 customers about n

• Update narrative and canvas

• Revise MVP based on findings about n

• Prepare presentation with findings about n

• Formulate hypotheses about n+1

• Prepare interviews about n+1

• Watch lecture about n+2

• Talk to instructors, mentors and advisors

Weekly Class

• Q&A about lecture n+1 (20 min)

• Team present findings about n (5+15

min)

• Summary of lecture n+2 (20 min)

Office Hours

• Problem/practical classes replaced by

office hours with instructors, mentors or

advisors

• Teams should reserve slots with

instructors and mentors

• Class: questions, critics, assessment

• Office hours: helping teams with weekly

assignments

Grading

• 15% Individual participation consists on a

combination of:

• 40% Out-of-the-building Customer Discovery

progress, as measured each week by

• 20% Team weekly “lessons learned”

presentation.

• 25% Team final lessons learned presentation

and video.

LPC: LAUNCH PAD CENTRAL

LaunchPad Central

• Address: www.launchpadcentral.com

• Create, validate or invalidate

hypotheses

• Findings of customer discovery

• Weekly changes of the business model

• Communication platform (messaging,

presentations, comments)

Watch Lectures on

LPC

On-line Lectures

Watch it on launchpad central “Flipped Classroom”

WEEKLY CLASS SCHEDULING

Weekly Class

• 3 hours preferably starting at 5 PM

• All teams must be present

• Some members maybe away for part of

the class

• All members must present during team

presentation

Room: Math Pavillion

Floor -1

TEAMS AND BUSINESS IDEAS

Teams • Teams must be completed by Monday

(4 to 5 members)

• Teams should send an email message

to instructors with:

Team members

Business idea (half page)

• Fill BMC in LPC

WORK FOR NEXT WEEK

NEXT WEEK

Before Next Class • Talk to 10 customers about your project

• Learn to use LaunchPad Central (LPC)

• Update LPC Narrative and Canvas

• Prepare Class Presentation

• Watch Videos

• Lecture 1: What We Now Know

• Lecture 1.5: Business Models and Customer

Development

• Lecture 2: Value Proposition

Slides • Slide 1: Cover slide

• Slide 2: Business Model Canvas

• Slide 3: Identify market type

• Slide 4: Identify market size

• Slide 5: Identify competitors

• Slide 6: Propose experiments to test Value

Propositions, Customer Segments, channel, and

revenue model of the team’s business model. What

constitutes a pass/fail signal for each test?

Obrigado