LLP@Tecnico

Class 7

PartnersLuis Caldas de Oliveira

Agenda for Class 7

• Q&A about Resources, Activities and

Costs

• Team Presentations: Partners

• Summary about Storytelling

• Work for Next Week

RESOURCES, ACTIVITIES AND COSTS

Key Resources

Key Activities

Finance

• Financing

• Seed: FFF, Angels, Crowd-funding

• Grow: VC, Corporate, Gov. Grants

• Operating: lease-lines, factoring,

vendor-financing

Physical

• Facilities

• Machines

• Vehicles

Human

• Personal: teachers (learn), coaches

(train), mentors (care)

• Company: advisors (vision)

• Qualified employees

Intellectual

• Trademark

• Copyright

• Trade secrets

• Contract/NDA

• Patent

Key Activities

Cost Structure

Costs

• Fixed and Variable

• Most Important Costs:

• Activity

• Resource

• Others…

Do not surprise your investors!

TEAM PRESENTATIONS: PARTNERS

STORYTELLING

Business

Communication

Tell a story

Greek Tragedy in 3

Acts

• Act I: Setup (Problem)

• Act II: Confrontation (Obstacles)

• Act III: Resolution after the climax

(Strategy)

Key Components

• Engage with your audience (emotions,

humor, enthusiasm)

• The focus is on you, not your slides

• Edit, Edit, Edit

• Practice, Practice, Practice

NEXT WEEK

Presentation for Next

Week• Slide 1: Cover slide

• Slide 2: Business Model Canvas (changes marked in

red, different colors for multi-sided markets)

• Slide 3: What changed in the right side of the

canvas?

• Slide 4: Resources needed: people, financing,

hardware, software, prototypes, etc.

• Slide 5: Spreadsheet with all costs from Partners,

Resources and Activities per year.

Presentation for Next

Week

• Slide 7: Draw a financial/operational timeline

• Slide 8: Lessons learned from Resources, Activities

and Costs.

Before Next Class

• Talk to at least 10 customers, including

partners

• Update LPC Narrative and Canvas

• Work on your MVP

• Prepare Class Presentation

• Watch Final Presentations:

htttp://www.slideshare.net/sblank

Obrigado