llp tecnico-class8
TRANSCRIPT
LLP@TecnicoClass 8
Luis Caldas de Oliveira
Agenda for Class 8
• Q&A about Partners
• Team Presentations: Partners Findings
• Summary about Resources/Costs
• Work for Next Week
Q&A PARTNERS
Questions
• What is a partner?
• Why do you need partners?
• What types of partners exist?
• What are the risks associated with partners?
Partner
Why?
• Faster time to market
• Broader product offering
• More efficient use of capital
• Unique customer knowledge or expertise
• Access to new markets
Types of Partners
Strategic AlliancesApple + Record Labels
Joint Business DevelopmentIntel Inside
Coopetitionwi-fi 802.11b/g/n
Key SuppliersOutsource suppliers: Apple + FoxconnDirect suppliers:Logoplaste
Virtual Channels (web)Expedia
Risks
Impedance mismatch
Rely on partner schedule
No clear ownership of customer
Product lack vision
Different underlying objectives
Churn in partners strategy or personnel
Intellectual property issues
Difficult to end
Common Errors• Thinking that a startup needs all future
partners in the first year
• Some partners are only important after reaching a certain size and scale
• Not understanding “why” and “when” partners are needed
• Not differentiating partners really needed to scale the business
TEAM PRESENTATIONS: PARTNERS
RESOURCES/COSTS
Key Resources
Key Activities
Cost Structure
Financial/Operational Timeline
Financial/Operational Timeline
NEXT WEEK
Presentation for Next Week
• Slide 1: Cover slide
• Slide 2: Business Model Canvas (changes marked in red, different colors for multi-sided markets)
• Slide 3: What changed in the right side of the canvas?
• Slide 4: Resources needed: people, financing, hardware, software, prototypes, etc.
• Slide 5: Spreadsheet with all costs from Partners, Resources and Activities per year.
Presentation for Next Week
• Slide 7: Draw a financial/operational timeline
• Slide 8: Lessons learned from Resources, Activities and Costs.
Before Next Class• Talk to at least 10 customers, including
partners
• Update LPC Narrative and Canvas
• Work on your MVP
• Prepare Class Presentation
• Watch Final Presentations:htttp://www.slideshare.net/sblank
Obrigado