LLP@TecnicoClass 9

Luis Caldas de Oliveira

Agenda for Class 9

• Q&A about Resources/Costs

• Team Presentations: Resources/Costs

• Summary about Lessons Learned

• Work for next class

Q&A RESOURCES/COSTS

Key Resources

Financial Resources

Financing

Seed: FFF, Angels, Crowd-funding

Grow: VC, Corporate, Gov. Grants

Operating

lease-lines, factoring, vendor-financing

Physical ResourcesFacilities

Office space, warehouse, factory, etc.

Machines

Computers, manufacturing equipment, lab equipment, etc.

Vehicles

Vans, trucks, fork lifts, company cars, etc.

Human ResourcesPersonal

Teachers (learn), coaches (train), mentors (care)

Company

Advisors (vision)

Qualified employees

Technicians, sales, administrative, etc.

Intellectual Resources

Trademark

Copyright

Trade secrets

Patents

Contracts/NDA

Trademark

Identifier that differentiates the products of a company

Can be a logo, a sentence, a word or the product packaging

The trademark owner can sue for infringement

CopyrightProtects

original work: books, music, etc.

derivative work: translations, summaries, etc.

Lasts for 70 years after authors death

No need to register

Fair use: limited use of copyrighted materials

Trade Secrets

Protects any company information that:

Has economic value

Took effort to create

It is new or unique

Is kept secret

Patents

Conditions for patentability

Novelty

Inventiveness (non obvious)

Industrial application

Exclusive rights last for 20 years

Rights have territorial limits

Needs registration

IP Strategy

By Peter D. McDermott

https://www.youtube.com/watch?v=XgF_k4uGUtk

http://www.entrepreneurship.org/Founders-School/Intellectual-Property.aspx

Key Activities

Activities

Engineering and planning

Production

Supply Chain Management

Sales

Customer Support

Cost Structure

Costs

Can be fixed or variable

Most important costs in:

Activities

Resources

Do not surprise your investors!

TEAM PRESENTATIONS: RESOURCES/COSTS

LESSONS LEARNED PRESENTATION

Business Communication

Tell a story

Greek Tragedy in 3 Acts

• Act I: Setup (Problem)

• Act II: Confrontation (Obstacles)

• Act III: Resolution after the climax (Strategy)

Characters

Protagonist: person or idea we

are rooting for

Antagonist: person or situation in conflict with the

protagonist

The Three-Act Structure

Act ISetup

Act IIConfrontation

Act IIIResolution

Tension vs Time

Act I: SetupSetting

Players

Motivation

Call to action

Act II: ConfrontationRising action

Challenges and

obstacles

Final Conflict (Climax)

Act III: ResolutionTurning point

Falling action

Resolution

Plot Diagram

Key Components

• Engage with your audience (emotions, humor, enthusiasm)

• The focus is on you, not your slides

• Edit, Edit, Edit

• Practice, Practice, Practice

NEXT CLASS

Final Presentation

• 10 Minute Presentation

• 2-minute video

Before Next Class• Keep talking to customers!

• Update LPC Narrative and Canvas

• Work on your MVP

• Prepare presentation and video

• Presentation Skills Training:http://www.slideshare.net/sblank/lessonslearned-day-presentation-skills-training

Obrigado