Unit 13 – Planning and Pitching a Print based Media Product - Proposal

Magazine Logo (Initial) HERE

Name:

Candidate Number:

Center Number: 64315

Unit 13 – Planning and Pitching a Print based Media Product - Proposal

Format: The format of what I am going to create is a magazine. I am going to create a new Folk in the form of a front cover and double page spread (DPS) as part of a larger marketing project for JKZ magazine.

Working Title: My working title is JKZ although it might change because I don’t know whether to keep the smaller bit of the title straight under each letters of JKZ or just place it underneath. The Music Magazine is very simple and easy to read because the font is red and white background and is very easy to read. The title of the magazine JKZ will be placed at the top Left hand corner. The colours that the title will be presented in are black, red , white and some bits of dark green. Genre:My genre will be targeted at 15-25 year olds because it will be for teenagers and young adults who enjoy pop music, R&B and Hip, Hop music.

Content:The name of sub-genre entitled ‘JKZ’ magazine will be full of pictures, articles, album reviews, gig reports and song lyrics. The publication will also feature bands that are generally quite small and not mainstream. Most will be signed to small record labels or perhaps not signed at all.

Style or Approach:

The denotation of the colour scheme for the magazine front cover will be red, black, grey and dark green. The colour red was chosen from Q magazine because it’s my magazine of inspiration. The colour Dark green connotes that it’s a different colour and stands out and also suits the target audience.

I am going to use Photoshop to construct the magazine pages (Front Cover and DPS) because it’s an easy way to sort and make everything up clearly. Some of the tools in Photoshop that will be particularly beneficial in constructing the front cover will be the text tools because then I can add my text it easily. Audience:

• Age• Gender• Socio-Economic Needs• Ethnicity• Stereotypes

E.g.

The audience are male and female. They are 15-25 in general although some might be older and a few younger. Music is a big part of their life and they will base most of their activities and their style around this music. Length:

• How many pages will the magazine be in length (Key: The frequency of the magazines release will dictate this a lot)

• What will the size of the magazine be (A3, A4) and whyI intend to make 16 pages including the front and back cover. It will be A4 in size. Frequency:

My magazine will be monthly because then people will be able to see the gossip every month instead of regular like every week with not important gossip.

Cost: £2.99