local marketing
DESCRIPTION
A briefTRANSCRIPT
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Local Marketing
By: Nathan Kornet and Daniele Di Cerbo
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What Is Local Marketing?
•The strategies used to send a message to a target market
•Focuses on Four Dimensions:
•Segmentation
•Media
•Messaging
•Measurement
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How Business can use Local Marketing
•Local deal sites and social media allow for businesses to work market effectively with a low budget
•Use of mainstream sites with large user base (Facebook, Twitter , Foursquare and etc.)
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B2B or B2C?
•B2C
•More affective to for building a relationship with consumers
•Build rapport
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Not-for-Profit
•Free the Children
•Uses Twitter and Facebook
•Encourage to donate and promotes events
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For Profit•Aveda
•Use Foursquare to give discounts to those who check in to their stores
•Example: Checking into Promenade Mall and receiving a 30% discount within the hour
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Google Places•Allows businesses to add
themselves for free
•Users can rate and share places
•Similar to Foursquare (except with google)
•Use for business: Free, allows for consumer trends analysis
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Living Social•A “social couponing” website
•Allows you to buy deals with the chance of getting them for free by sharing with friends
•Use for business: Helps small businesses grow awareness, Planned word of mouth
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Yelp•Business reviewing site
•Gives you the ability to talk to other yelpers for a more specific review
•Provides updates on new openings and other insights
•Use for business: Increase brand awareness, gain the trust of consumers, promotion by just being good at what you do
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Fwix•Geotagging - Using location to sort
data
•Gives users relevant information based on locations and places mentioned on the website
•Business uses: Allows for specialized companies to be recognized, gives small businesses the push that they want, “search engine optimization on steroids”