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LOCATION ANALYTICSWhat is The Buzz About?

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NEWGROVE is an energetic, innovative and creative technology company, specialising in location-based software that revolutionises the way our clients understand their customers.

By providing our clients with the tools to enhance their location analytics and customer insight, they in turn make better informed business decisions, improve customer acquisition and retention, and ultimately increase profitability.

It is imperative to us that our products are easy to use (and easy to buy), future proof and scalable; this is why we concentrate on our technology and on our clients in equal measure.

CONTACT:

Website: newgrove.com

Email: info(at)newgrove.com

Telephone: +44 20 3397 4711

London, UK

About NEWGROVE

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www.newgrove.com

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LOCATION ANALYTICS: What is The Buzz About?

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Retailers have a wealth of location-based data available to them.

Open Source Data Owned Data Third Party Data

Census Online transactions The list here is endless

Healthcare Offline transactions and bespoke data sets

Transport Customer loyalty cards can be purchased from

Councils Social media location specialised resellers

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How can businesses tap into this data in their efforts to grow and enhance their businesses?

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A sale is no longer a single transaction that takes place there and then

By using location analytics companies are able to answer:

• How did the customer find out about the product?

• What are the attributes of our paying customers (age, location, gender, income)

• Where can I find customers with similar attributes?

• Where was the purchase made? (Which store? Online?)

Single Customer View

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19% of retailers use location in their real-time marketing efforts

By using location analytics, mobile technology and location sensors companies can:

• Identify the consumer profile of a potential customer

• Send out personalised promotions based on previous shopping activities

• Adjust their marketing message to become more personal

• Better understand how visitors and customers interact with the location

Real Time Location

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The running joke is that half of the money/effort is wasted,

and no one quite knows which half

Finally, the topic that keeps people awake at night – ROI. Fortunately location analytics is again helpful:

• Precise profiling of the business landscape guarantees you’re in the right place

• Comparative analysis can determine precisely what boosted your business performance

• Mapping competitors can provide actionable insights and can predict future outcomes

Evaluating ROI

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The possibilities are endless; your business needs and objectives set the limits!

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It is fair to say that location is extremely valuable in any industry

You should also know that:

• “90% of the data has been generated in the last two years only” - IBM

• “More than 80% of the data is associated with location” – Deloitte

• “The location-based services market is predicted to grow by 25.5% from 2015 to 2019” – Markets and Markets

Evaluating ROI

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Should you consider using location analytics for your business?

BOOK A DEMO

www.newgrove.com