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Location analytics combines GIS mapping data with cutting- edge analytics for deeper insight about all data.

Esri and

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Esri and Information Builders: Location Analytics

Location Analytics: Analytics + Powerful GIS Data = Deeper InsightsLocation analytics uses location to intersect varying sets of discrete data, making informa-tion easier to interpret, understand, and retain. Users are more likely to recognize patterns, dependencies, and anomalies, and make informed decisions when data is depicted in dashboards that integrate maps with the more standard charts, images, and graphics.

There is only one complete location analytics solution on the market. It leverages Information Builders’ WebFOCUS business intelligence (BI) and analytics platform and Esri’s powerful Geographic Information System (GIS) environment. WebFOCUS provides a single platform for location analytics, data modeling and scoring, and predictive analytics. With WebFOCUS, there is no need to purchase and maintain multiple tools, and analysts and other statisticians are free from having to extract and query data.

WebFOCUS can merge several layers of data onto an underlying map, whether from a corporate data warehouse, a big data store, a spreadsheet, or a library of demographics. Delivery to the end user can be in the form of a pre-built custom app, such as the WebFOCUS InfoApp™ above, or within a self-service analytics tool, such as WebFOCUS InfoAssist+ below. Predictive analytics models can also be incorporated into apps. For example, a law enforcement app can predict where crimes are most likely to take place, based on the analysis of several variables.

WebFOCUS iWay Software Omni

Results for Every Industry and Every UserCombining geographic data and BI addresses a variety of real-world business challenges across industries. With immediate access to critical business data, all users are able to foresee business trends well in advance, giving them time to adjust budgets, tighten processes, and realign strategies.

With location analytics, you can:

■■ Display data geographically to analyze regional patterns, trends, and behavior

■■ Develop targeted regional marketing campaigns

■■ Better manage risk and plan for cata- strophic events

■■ Analyze and plan delivery and pick-up routes, including drive-time analysis

■■ Determine prime locations for new stores

■■ Track inventory and manage logistics

■■ Perform historical, real-time, or predictive analysis on location-oriented data

Tighter WebFOCUS and Esri Integration Information Builders has deepened its native integration with Esri, leveraging the latest Esri ArcGIS API. This enhanced interaction results in a simple configuration of layers and settings,

rather than any coding requirement. This enables robust application development within App Studio, and easy self-service usage within InfoAssist+.

Some of the benefits include mobile-friendly output; access to 7,000 demographics; bidirectional interaction with WebFOCUS components, such as charts and reports, automatic drill down; and the ability to layer data from a wide variety of data sources.

WebFOCUS and Esri provide a sophisticated and highly usable location analytics environment for both application development and self-service use.

Find Out MoreTo find out how we can help

your company succeed, talk to

your local Information Builders

representative today. Visit us at

informationbuilders.com,

or in the U.S. and Canada, call

(800) 969-4636. To improve

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Maps can be incorporated into data discovery and self-service dashboards within InfoAssist+.