location-based services industry stats 2013

© 2013 Locaid Technologies, Inc. Intellectual Property. All rights reserved. Locaid, the Locaid logo and all other Locaid marks contained herein are trademarks of Locaid Intellectual Property. All other marks contained herein are the property of their respective owners.

Location-as-a-ServiceIndustry Stats

November 2013

Copyright © 2013, Locaid Technologies, Inc. | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 2

Total

Revenue ($B) Jobs (K)

Geo-applications& devices

• Develops and manufactures devices and software for creating, visualizing, sharing, and analyzing geographic information

54 175

Location-basedgeo-data

• Collects, manages, and distributes spatial information and imagery

• Provides navigational aides and other location- finding services

17 200

$70.2 B 375K

Location is a $17B industry

Source: Boston Consulting Group, Dec 2012

Location data and

apps

Location data and

apps


Location-Based Services Growth

Almost one fifth (19%) of the world’s six billion mobile users are already using LBS. Navigation via maps and GPS is currently the most popular application, used by 46%.

One in five (22%) of LBS users are using applications designed to help them find their friends nearby. 26% use the technology to find restaurants and entertainment venues Transportation: 19% check public transport schedules, and 8% use them to book a taxi 74% of smartphone owners use location-based services.

Source: Mobile Life Study, April 2012

Copyright © 2013, Locaid Technologies, Inc. | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 4Source: ABI Research, 2013

Emerging LBS Markets


Internet of Everything (IoE) growth

Source: ABI Research, 2013


More connected devices than people


And those devices are mobile

9 in 10 Connected Devices Projected to be Mobile by 2017


Roles of LBS in digital life

A 2013 survey by the Pew Research Center’s Internet Project sheds light on two major aspects of how location figures in digital life:

1. Many people use their smartphones to navigate the world: 74% of adult smartphone owners ages 18 and older say they use their phone to get directions or other information based on their current location.

2. There is notable growth in the number of social media users who are now setting their accounts to include location in their posts. Among adult social media users ages 18 and older, 30% say that at least one of their accounts is currently set up to include their location in their posts, up from 14% who said they had ever done this in 2011

3. Some 12% of adult smartphone owners say they use a geosocial service to “check in” to certain locations or share their location with friends. A plurality of these geosocial service users (39%) say they check into places on Facebook; 18% say they use Foursquare and14% say they use Google Plus, among other services.

Source: Pew Internet & American Life Project, September 2013


Several large verticals are driving growth.

6B Devices

MOBILE

5B Connected

COMPUTERS

10B Connected

THINGS

10M WiFi Hotspots

HOTSPOTS

600M Phones

LANDLINE

170M units

TABLETS

800M WiFi Connections

HOUSEHOLDS

Location-based transactions and use by 2017.

75% of Promos

M-COMMERCE

$100B Market

M-GAMING

1.7B Devices

M2M

1B Customers

M-BANKING

18B Tickets

M-LOTTERY

75% 6B Devices

OPERATIONS

>100% Increase in Budgets

M-MARKETING


Locaid Technologies

To get access to the Location-Based Stats for each vertical, email [email protected] to get the

rest of the slides

@locaidfacebook.com/locaidLocaid Technologies

http://www.loc-aid.com/

location-based services industry stats 2013

Technology