logic classroom effective email marketing
DESCRIPTION
Thank you to everyone who came to our latest LogicClassroom session on Effective Email Marketing! We learned about what exactly makes an effective email marketing campaign. We also dove into message composition, re-purposing content, judging effectiveness, and discussed how email marketing can compliment well-planned SEO and Social Media campaigns.TRANSCRIPT
Maximizing a key component of your online marketing campaign.
Presented by:
David Friedman,
Founder & President
Effective Email Marketing
3/9/2010
Overview• Review the basics of online marketing process• Email Marketing basics• Growing your list• Composition• Anatomy of an effective email • Repurposing content• Platform integration• Social media integration• Judging effectiveness
• Questions
www.bostonlogic.com
eMail Marketing Basics
1. Constantly grow your list
2. Standardize your format (Design)
3. Create a message calendar
4. Make sure you send your emails according to your plan
5. Track your results
www.bostonlogic.com
Growing your list
• Start with what you have– Your address book– Piles of business cards– Facebook friends– Linked In connections
• Add everyone (Regardless of whether or not they are a potential client)
– Friends– Associates– Family– People you meet– Web leads!!!
• Leverage your staffwww.bostonlogic.com
Message format
• Subject– Most important part of the email– Get more people to open the message
• Segmentation• Headlines
– Sub-headlines
• Links• Photos
Boston Logic Newsletter
www.bostonlogic.com
Message Calendar
• Plan WAY ahead• Detail content types, not exact topics
– Ex. Content types• Market updates• New listings• Answering common questions
• Use real dates – (1st and 3rd Tuesday of the month)
• Patterns will emerge• Frequency:
– Minimum: Monthly– Max: Weekly
www.bostonlogic.com
Repurposing content
You’re already writing the content you need for your email marketing campaign
• Blog• Responses to common questions• Press releases• Product/service upgrades and descriptions• Market reports• Social media
• Leverage distribution partnerships, affiliates, social media to broaden your reach
www.bostonlogic.com
Social Media
In many ways, social media sites are the “innovated cousins” of email marketing
• Opt-In aka Permission marketing
• Popular blog topics make great content• Include social bookmarking links in emails• Sign-up on your blog, Facebook page, etc
www.bostonlogic.com
Judging Effectiveness
• Analytics• Broadcast provider should provide stats tool
– Constant Contact– iContact
• Real Estate advantage – Daily Listing Updates
www.bostonlogic.com
Questions
? ? ? ?This presentation will be online at:
RealEstateSEO1.comand
BostonLogic.com/blog
www.bostonlogic.com