logic classroom: email marketing with constant contact
DESCRIPTION
Learn the latest in real estate online marketing through email marketing with these slides from Boston Logic's latest LogicClassroom.TRANSCRIPT
EMAIL MARKETINGBenefits and Strategies with Constant Contact
Presented by: Boston Logic
Ashley Osgood, Marketing Associate
Angela Davis, Marketing Associate
T: 617.266.9166www.bostonlogic.com
CLASSROOM OVERVIEW
Email Marketing Challenges
Email Marketing Today
Success in Email Marketing
Demo of Constant Contact
Questions
T: 617.266.9166www.bostonlogic.com
EMAIL MARKETING
T: 617.266.9166www.bostonlogic.com
EMAIL MARKETING CHALLENGES: 2011 New Communications Channels
Communication becoming more “social” Social Media more instant
T: 617.266.9166www.bostonlogic.com
EMAIL MARKETING: INBOXES
Email Inboxes Now Portable Users do not need to be in front of a computer to check their email
T: 617.266.9166www.bostonlogic.com
Content needs to be: Brief Simple To-the-point
Keep all this in mind when creating your marketing
emails!
EMAIL MARKETING: INBOXES
T: 617.266.9166www.bostonlogic.com
WAS: No Bad Stuff
NOW: Too Much Good Stuff
Inbox Overload
The Difference Today?
Time / Priority
EMAIL MARKETING: 2011
ISP Email Management
Not Enough to Get Into Inboxes Need to be “above the line”
T: 617.266.9166www.bostonlogic.com
What You Want / Need to Read
Everything Else
EMAIL MARKETING: 2011
Deliverability and Engagement
Deliverability: the ability to get an email to the inbox
ISP’s are getting smarter
Microsoft will use user behavior to determine where your emails go
Email-Placing Criteria: Message read, deleted Message deleted without reading Message answered Frequency of sending /reading messages from
certain sender T: 617.266.9166www.bostonlogic.com
WHAT DOES THIS MEAN? Future of Email is Still Strong Email will evolve
Needs to keep up with social media channels I.E., Facebook introduced more enhanced messaging
“Batch & Blast” email marketing will see less success Email needs to be more relevant to users in order to succeed
T: 617.266.9166www.bostonlogic.com
EMAIL IS NOT DEAD!
T: 617.266.9166www.bostonlogic.com
“58% of people start their online day by reading emails.”
- ExactTarget’s Email X-Factor Study, 2011
“The dominance of email activity on mobile devices increased from 37.4% to 41.6% of US Mobile internet time”
– The Nielsen Company
“Nearly 10% of opens are on a mobile device. Mobile open rates range from 2-19%”
- Litmus
HOW TO SURVIVE EMAIL MARKETING
Email Marketing Rules:
1. Know and expect that email address churn may rise.
2. Make sure your emails are easy to read and open.
3. Keep emails simple. Use less images, be brief, and think smartphone-access.
4. Trust is Important: do not spam your contacts.
5. Make your emails interactive and social: enable easy sharing
T: 617.266.9166www.bostonlogic.com
MARKETING STRATEGIES: SUBSCRIBERS
Get to know your subscribers
Do not email too frequently Keep messages consistent i.e., weekly newsletters
Keep subscribers organized by groups Keep your emails relevant to your groups
Content is Key Keep them engaged! Quick headlines, brief content, and promotions
Integrate with Social Media Ask them to share! T: 617.266.9166
www.bostonlogic.com
EMAIL MARKETING MADE EASY
Streamline the process & automate your email process Take time to create content and schedule emails
Visibility Use less images: don’t always display correctly or are
blocked
Measure Your Results See Constant Contact Analytics to determine email success Conduct A/B testing
T: 617.266.9166www.bostonlogic.com
Psst!
MailChimp recently doubled its free email marketing services.
www.mailchimp.com
EMAIL MARKETING PROVIDER: CONSTANT CONTACT
Benefits Organize contacts into lists for segmented emails Emails and newsletters more visually appealing Easy to use
Analytics See who opens your emails and what they clicked on
T: 617.266.9166www.bostonlogic.com
EMAIL MARKETING PROVIDER: CONSTANT CONTACT
Analytics See who opens your emails and what they clicked on
T: 617.266.9166www.bostonlogic.com
QUESTIONS? For future (and past) webinars by Boston Logic:
www.bostonlogic.com/blog/category/logicclassroom/
Read SEO Tips on our Real Estate SEO Blog: www.realestateseo1.com
For more information, contact: Ashley Osgood, [email protected] Angela Davis, [email protected] Phone: 617.266.9166
T: 617.266.9166www.bostonlogic.com
@BostonLogic