Long Bridge Park Aquatics and Fitness Center

Working Group to Set Aquatics and Fitness Center Fees

Monday April 23, 2018

Agenda• Opening Remarks – DPR Director Jane

Rudolph

• Working Group Chair Introduction

• Working Group Members Introduction

• Staff Introduction

• Working Group Charge and Objectives.

• Ground Rules

• Timeline

• Long Bridge History

• Facility Update

2

• Long Bridge Operating Model

• Revenue Potential

• Cost Recovery Background

• Other DPR Fees

• Fee Background

• Benchmarking

• Questions and Discussion

• Public Comment

• Next Steps

Fee Working Group Membership• Fiscal Affairs Advisory Commission (FAAC)

Vice Chair and Sub- Committee Chair – Paul Holland

• Member – Andrea Walker - Park and Recreation Commission

• Member – Kirubel Fessesework – Park and Recreation Commission

• Member – Pete Robertson - FAAC

• Member – Dave Tyahla – Long Bridge Park Advisory Committee

• Member – Doug Ross – Long Bridge Park Advisory Committee

• Member – Susan English – Long Bridge Park Advisory Committee

3

• Member – Don Hesse – Senior Advisory Council

• Member – Cindy Miller – Senior Advisory Council

• Member – Sherry Kohan – Sports Commission

• Member – Mackenzie Kearney – Aquatics Committee

• Member – Marilyn Judson – Aquatics Committee

• Member – Rob Mandle – Crystal City BID

Fee Working Group Staff• Peter Lusk – Athletic and Facility Services Division Chief – DPR

• Rebecca Schmitt – Department of Parks and Recreation Finance Officer

• Megan Carney – Management Analyst – DPR

• Jennifer Lainhart – Aquatics/Gymnastics Program Manager – DPR

• Helena Machado – Aquatics Manager – APS

• Emily Hughes – Department of Management and Finance

4

Working Group - Defined• This group has been appointed by the Chair of the Long Bridge Park Advisory Committee as a

working group of the Long Bridge Park Advisory Committee (LBPAC) to make fee recommendations for the new Long Bridge Park Aquatic and Fitness Center.

• The Department of Parks and Recreation (DPR) recommends fees yearly to the County Board for all programs and services for adoption.

• This group is tasked with recommending fees to be implemented in the FY’2020 fiscal year to be used for early membership offerings prior to the facility opening in late CY ‘20 early ‘21.

5

Working Group Charge & Objectives• Recommend fees for memberships, passes, and other proposed uses of the Long Bridge Park

Aquatics and Fitness Center in accordance with the Department of Parks and Recreation (DPR) fee setting policies, while being mindful of neighboring jurisdictions membership fees.

• Recommend membership durations, daily pass types, and classifications for memberships and rates including but not limited to: Single Adults, Families, Senior Citizens, Businesses, and Visiting Groups.

• Make recommendations for membership reciprocity between the Arlington Public School pools, and the Long Bridge Aquatics and Fitness Center.

• Make recommendations for membership reciprocity between existing DPR memberships including fitness memberships, and Office of Senior Adult Program memberships.

6

Working Group Charge and Objectives cont.

Recommend Fee Types

• Daily

• Punch Passes

• Annual

User Classifications

• Youth (minimum age)

• Family ( 2 Adults + Children U18)

• Adult

• Senior Citizens

• Non-Residents

• Business/Group rates

7

Rentals

• Facility rental for meets

• Lane rentals

How to Set Fees?

• Neighbor Jurisdiction Benchmarking

• Similar Facility Benchmarking

• NOVA Parks

Arlington Public Schools

• Pass Types

• Technology

• Add-On’s

Working Group – Ground Rules1.)There is no dress code.

2.)Meetings require public notice, and no more than two members of this group may discuss the work of the group, in person or by email, outside of our meetings at a time. Please respect this requirement.

3.)We have something to learn from everyone in the room. We will respect the right of every working group member to speak and express a viewpoint, and will not attempt to silence or diminish one another.

4.)There are no formal minutes. Staff will keep informal meeting notes and an issues list. These will be posted on the LBP Fees Working Group web page maintained by DPR staff. Staff will make every effort to post the meeting agenda and materials on the web page three days prior to every meeting, and notes 48 hours after a meeting has taken place.

5.)The group will try to achieve consensus, and in all cases work to clarify issues and options for consideration by the community, and County. Divergent views will be summarized fairly in reports and presentations.

8

Working Group – Ground Rules6.) Meetings will be as informal as the number of attendees and other circumstances permit.

7.) Every working group member will have reasonable chances to speak at meetings and will be expected to allow others the same opportunities. Only one conversation will take place at a time at the table.

8.) Every effort will be made to set aside time for non-working group member who attend meetings to speak. We will always accept written feedback at each meeting.

9.) Consistent with our charge, sub-committees may be formed to consider specific topics as appropriate.

10.) In the interest of coherence, all material distributed to the group should include the author’s name, the distribution date, and page numbers.

11.) Meetings will start on-time. Stated ending times will be generally respected, but may be adjusted by general agreement to help finish a discussion.

9

Working Group Timeline

10

Meeting #5

(October 2018)

Meeting #4

(September 2018)

Survey Distribution

(Summer 2018)

Meeting #3 (June 2018)

Meeting #2 –Fee setting exercises

(May 2018)

Meeting #1

(April 2018)

• Process Overview• Benchmarking

Overview

• Meeting #1 Follow-Up• Prep for Consultant

Discussion.

• Consultant Discussion

• Survey Prep

• Survey Distribution • Survey Results• Next Steps

• Final Report Preparations

Long Bridge Park History

11

• Public process began in 2001 with establishment of the Board appointed North Tract Task Force (evolved into Long Bridge Park Advisory Committee) (LBPAC)

• Over 100 meetings of Task Force/Committee, public forums, commissions and County Board hearings

• 2004 County Board adopts original Master Plan

Phase 1 opened November 2011

Phase 3a opened July 2016 • Phase 3b addition of 4th field located above parking

• Adopted FY17-26 CIP, years FY23/24 project $2.5m for planning and design

Phase 4 expansion of Aquatics & Fitness Center

• 2005 potential land exchange to acquire former Twin Bridges site catalyst for revising the Master Plan

• March 2013 County Board adopts revised Master Plan and Design Guidelines

• Park to be developed in four phases, with phase #3 split in two parts

• Project design completed and bid for construction issued in Fall 2013

• Bids received were higher than projected cost

• County Manager placed project on hold in January 2014

• County explored options such as value engineering, Olympics and other potential partnerships

• March 2015 - County Board directed the County Manager & LBPAC to:

1) Re-examine planned Phase 2 program, design and operations;

2) Re-engage the community;

3) Explore partnership/sponsorship opportunities;

4) Recommend priorities; and

5) Establish project parameters for a re-design of Phase 2.

12

Long Bridge Park History

13

Long Bridge Park History• In April 2016 staff and LBPAC made a series of recommendations on how to reshape the project

• November 2016 County Manager selects Design/Build methodology to design and construct the project

• In 2017 the design/build procurement process proceeds with a series of public engagements in October 2017 to assist in selecting a design

• November 2017 County Board awards $54 million dollar contract

• 2018 design is proceeding

• Construction start summer 2018

• Completion winter 2020/2021

Example of 2016 public engagement activity

2017 approved building concept

DPR Fees Overview• What are Fees?

◦ Individuals or groups pay for more individualize use of facilities or participation in programs.

◦ DPR charges fees in distinct categories:◦ Camps/Classes/Programs

◦ Sports Participation

◦ Memberships (e.g. fitness, Senior Adult Programs)

◦ Personal Training

◦ Facility Rentals

◦ Administration Costs

◦ Fees based on calculation of direct cost (e.g. staffing and supplies) + proportion of marketing and registration

14

Why Do We Charge Fees?• In order to provide programming and services in our facilities, additional staffing and supply

costs are incurred.

• User “participation” fees reduce taxpayer contribution towards these individualized programs and services.

• Cost Recovery Pyramid and Philosophy determines the fee according to percentage of calculated direct cost that should be recovered.

15

How Do We Set Fees?

16

Step 1Program

Development Step 2Logistics

Step 3Finance Step 4

Program Details Step 5

Participation Step 6Fee Approval and Program Promotion

Develop program based on community interests and needs.

Determine space and needs and program composition. Determine budget

and other fiscal requirements.

Determine time needed of program.

Determine appropriate # of participants, forecast participation.

Board considers fee resolution, promote program.

17

• Principles:◦ Representation of the degree of public versus individual

benefit that is served for programs & services

◦ Higher public benefit are at the base of the pyramid (i.e.; higher public subsidy or passing on less cost to participant)

◦ More individual benefit programs are at the top of the pyramid (lower public subsidy or passing on more cost to the participant)

• Notes:◦ Community centers & parks at the bottom or 0% cost

recovery expectation

◦ Costs include direct program costs with small overhead percentage added for registration, scheduling, and marketing (no building/facility costs included)

DPR Cost Recovery Pyramid(updated 2014)

Examples of Existing DPR Fees : Classes

• Membership not needed for EA or 55+ Classes• Same rate for residents/ non-residents. Residents have earlier registration access.

18

Program Fee Range

Enjoy Arlington Fitness Classes(e.g.; Cardio Sculpt: $183 for 19 sessions or $77 for 8 one hour sessions)

$50-270

Enjoy Arlington Aquatics Classes(e.g.; Tot, $72 for 9 half hour sessions or Adult, $97 for 9 – 55 min sessions)

$49-179

55+ Aquatics(e.g.; Aqua Exercise, $36 for 9 – 55 min sessions)

$52-64 (depending on sessions)

Examples of Existing DPR Fees: Memberships &Rentals

19

Membership or Rental Resident Non-Resident

Fitness Membership Annual (Ages 18-54) $195 $558

Fitness Membership 55+ $60 $90

Classroom $30/hr. 2 hr. min. $60/hr. 2 hr. min.

Small Multipurpose $55/hr. 2 hr. min. $110/hr. 2 hr. min.

Large Multipurpose (Penrose, Long Bridge) $80/hr. 2 hr. min. $160/hr. 2 hr. min.

Small Plaza (Arlington Mill) $27/hr. 2 hr. min. $54/hr. 2 hr. min.

Large Plaza $48/hr. 2 hr. min. $96/hr. 2 hr. min

• Currently drop-in fitness classes are held for $5 w/ a fitness membership.

• Model to be explored for Long Bridge.

Operating: Revenue v. Expense Estimate

20

Last Public LBP 1/8/2014 New LBP - Minimuma New LBP - Midpointa AMCC FY 2015 Actualb

Operating Expenses

Personnel Costs Building Staff $ 1,875,460.00 $ 1,935,000.00 $ 1,935,000.00 $ 619,000.00

Personnel Costs Program Staff $ 958,540.00 $ 1,016,000.00 $ 1,016,000.00 $ 274,000.00

Total Personnel Costs $ 2,834,000.00 $ 2,951,000.00 $ 2,951,000.00 $ 893,000.00

Non-Personnel Costs - Building $ 2,695,350.00 $ 1,221,000.00 $ 1,221,000.00 $ 422,000.00

Non-Personnel Costs - Programmingc $ 475,650.00 $ 84,000.00 $ 84,000.00 $ 76,000.00

Total Non-Personnel Costs $ 3,171,000.00 $ 1,305,000.00 $ 1,305,000.00 $ 498,000.00

Total Operating Costs $ 6,005,000.00 $ 4,256,000.00 $ 4,256,000.00 $ 1,391,000.00

Operating Revenue

Building $ - $ - $ - $ -

Programming $ 2,751,000.00 $ 3,129,000.00 $ 3,672,000.00 $ 101,000.00

Total Operating Revenue $ 2,751,000.00 $ 3,129,000.00 $ 3,672,000.00 $ 101,000.00

Net Tax Supportd $ (3,254,000.00) $ (1,127,000.00) $ (584,000.00) $ (1,290,000.00)

21

Operating: Revenue v. Expense Estimate

aThe new LBP estimates are escalated to FY 2021 values. For this draft, the minimum column assumes revenue at minimum/start up

participation levels; the midpoint column assumes revenue at midpoint participation levels. Full revenue capture levels will not

occur until the fourth year of the facility's operations after opening.

bThe Arlington Mill Community Center comparison columns only includes DPR expenses and revenues. There are additional

expenses and revenues associated with the facility, such as Project Family, Early Headstart and other Department of Human

Services programs, which are captured in other departments' budgets.

cThe non-personnel costs have been adjusted to move all programming personnel estimates from non-personnel to personnel.

dThe addition of any additional "potential options" will impact net tax support.

Operating Revenue v. Expense Estimate• Revenue Minimum Explanation – The “minimum” column represents the minimum

anticipated participation in DPR programming necessary for classes to operate.

• Revenue Mid-Point Explanation – The “mid-point” column represents the mid-point participation in DPR programming.

• Operating estimates will be adjusted as design continues to develop.

22

Consultant Survey• DPR is issuing a Request for Proposal (RFP) for consultant services to assemble, distribute,

and analyze data related to the new Long Bridge Aquatics and Fitness Center.

• The survey will ask citizens questions about the facility pertaining to: Fee and Membership types, fee amounts, membership age ranges etc.

• Meeting #2 of the working group will be to discuss questions the committee believes should be included in the survey.

• Meeting #3 will be with the Consultant to create the survey.

23

Long Bridge Aquatics and Fitness Center Timeline

• Design – On-going – Summer/Fall 2018

• Construction Start – Fall/Winter 2018

• Anticipated Opening – Fall 2020/Winter 2021

24

Long Bridge Aquatics and Fitness Center Facility and Program Overview

25

Long Bridge Aquatics and Fitness Center Proposed Hours

• Monday – Friday : 5:00 am – 10:00 pm

• Saturday – 8:00 am – 8:00 pm

• Sunday 10:00 am – 7:00 pm

Total Weekly Hours: 106

26

Programming Overview• Fitness Center

• Fitness Classes (Enjoy Arlington)

• OSAP Fitness Classes

• Drop-in Swim

• Private Swim Lessons

• Swim Classes

• Lane Rentals

• Pool Rentals

• Birthday Parties

27

Outdoor Overview

28

29

Facility Overview

Facility Overview

30

Facility Overview

31

32

Facility Overview

BenchmarkingJurisdictions

• Fairfax County

• Alexandria

• District of Columbia

• Montgomery County

Similar Facilities

• APS

• Freedom Center (Prince William County)

• The St. James

33

Proposed LBP Membership Rates (Brailsford and Dunleavy 2013 Analysis)

34

• Questions:◦ Define Youth/Student

◦ Pass Expiration (e.g.; 25 punch)

◦ Define Family?

Youth Adult Senior

Resident Non-Resident Resident Non-Resident Resident Non-Resident

Daily $6 $8 $8 $11 $5.50 $7.50

25 Pass $140 $190 $190 $250 $130 $180

Monthly $55 $75 $75 $100 $50 $70

Annual $500 $680 $670 $900 $475 $640

Benchmarking - Fairfax• Nine (9) facilities similar to Long Bridge Park Aquatics and Fitness Center

• Include a variety of 50m pool, zero-depth entry, slide/other amenities, & fitness centers.

35

Youth (5-18 years) Adult (19+ non-seniors) Senior (65+)

Resident Non-Resident Resident Non-Resident Resident Non-Resident

Daily $6.50 $10.50 $10 $12.50 $6.50 $10.50

25 Pass (24 mo) $147 $227 $159 $227 $147 $227

Monthly $69 $105 $74 $105 $69 $105

Annual $622 $957 $669 $957 $455 $957

Benchmarking - Alexandria◦ Chinquapin Park Recreation and Aquatics Facility – 25 meter pool, diving well.

◦ Three (3) outdoor pools

36

Youth (5-17 years) Adult (19+ non-seniors) Senior (65+)

Resident Non-Resident Resident Non-Resident Resident Non-Resident

Daily $5 $7 $8 $12 $6.40 $12

25 Pass (12 mo) $120 $200 $150 $250 $120 $250

Monthly $50 $100 $50 $100 $40 $100

Annual $450 $885 $450 $885 $360 $885

Benchmarking – DC DPR◦ Eleven (11) indoor pools – Variety of 50M and 25 yard pools. Other amenities including slides and

wading pools vary throughout the system of pools.

37

Youth (6-17 years) Adult (19+ non-seniors) Senior (65+)

Resident Non-Resident Resident Non-Resident Resident Non-Resident

Daily $0 $4 $0 $7 $0 $4

25 Pass N/A N/A N/A N/A N/A N/A

Monthly $0 $31 $0 $52 $0 $31

Annual $0 $364 $0 $596 $0 $364

Benchmarking – APS• Three (3) Pools at Washington-Lee, Yorktown, and Wakefield.

• Variety of 25M x 25Y

38

Youth (0-17 years) Adult (19+ non-seniors) Senior (65+)

Resident Non-Resident Resident Non-Resident Resident Non-Resident

Daily $2.50 $5 $6 $8 $3.85 $8

25 Pass $53.13 $106.25 $127.50 $170 $81.88 $170

Monthly N/A N/A N/A N/A N/A N/A

Annual $156 $468 $374.50 $645 $240.25 $364

Benchmarking – Freedom Center• The Freedom Aquatics and Fitness Center is located on the George Mason Campus in Prince

William County.

• The Facility Includes: 50M Pool, Leisure Pool, Spa, Fitness, Spin Studio, Racquetball, Gymnasium, and Indoor Track.

39

Dependent (3-15) Student (12-28) Adult (16+ non-seniors) Senior (60+)

Daily $6 N/A $9 $6

Matinee* N/A $35 $35 $35

Monthly $20 $40 $50 $40

Annual $240 $480 $600 $480

* Weekdays before 4:00 pm

Benchmarking – Montgomery County◦ Kennedy Shriver Aquatic Center – Leisure Pool, Hydrotherapy pools, 10-meter Diving Tower,

water slide, and fitness center.

◦ Olney Swim Center – 25 meter pool, leisure pool, hydrotherapy pools.

◦ Piney Branch Public Pool – 25 yard indoor pool.

40

Minor (1-17 years) Adult (18+ non-seniors) Senior (55+)

Resident Non-Resident Resident Non-Resident Resident Non-Resident

Daily $5 $8 $7 $10 $6 $10

25 Pass* $104.17 $166.67 $145.83 $208.33 $125 $208.33

Monthly N/A N/A N/A N/A N/A N/A

Annual N/A N/A $600 $660 $450 $510

P12 Cards- 12 entries for price of 10.

Benchmarking – The St. James• 450,000 sf. facility – opening in Springfield Fall 2018

• Includes: Indoor Synthetic Turf Fields, Indoor Water Park, Ice Arena, Fitness Center, Spa, Golf Simulator, and Restaurant.

• Available Upgrades • Squash +$210• Spa +84

41

Student (0-18 and 19-24 with ID) Adult Masters (Senior)

Initiation fee $109 $179 $149Recurring

Fee $100 $169 $135

• Child (0-11) +25• Child (12-18) $40

42

Annual Fee Comparison by Jurisdiction & Facility

$0 $375 $450 $600 $600 $650 $670 $2028+ Add Ons

Generating Revenue

43

• Memberships

• Daily Passes

• Room Rentals◦ Wet Classrooms (2)

◦ Multi-purpose rooms (3)

• Pool Rentals◦ Individual Lanes

◦ Meets

• Birthday Parties

• Drop-In Classes v. Enjoy Arlington Classes

Charge and Objectives Recap• Recommend fees for memberships, passes, and other proposed uses of the Long Bridge Park

Aquatics and Fitness Center in accordance with the Department of Parks and Recreation (DPR) fee setting policies, while being mindful of neighboring jurisdictions membership fees.

• Recommend membership durations, daily pass types, and classifications for memberships and rates including but not limited to: Single Adults, Families, Senior Citizens, Businesses, and Visiting Groups.

• Make recommendations for membership reciprocity between the Arlington Public School pools, and the Long Bridge Aquatics and Fitness Center.

• Make recommendations for membership reciprocity between existing DPR memberships including fitness memberships, and Office of Senior Adult Program memberships

44