Retailer ReportMarch/April 2013

Maryland Lottery • 1800 Washington Blvd., Suite 330 • Baltimore, MD 21230 • mdlottery.com

FunSummer Fun Scratch-off and PromotionIt’s never too soon to think about summer, especially when it comes to planning a dream vacation! Warm up your Lottery players with this new second-chance contest.Summer Fun scratch-off:

• $1ticket• LaunchesApril29• Twentyfive(25)$2,000instanttopprizes

Second-chance contest info:• Playerscanentertowinoneofthe following Maryland dream vacations: – Ocean City – Deep Creek Lake• Bothone-weekvacationsincludethousandsof dollars of luxury add-ons and spending money • Playersmailinfour(4)non-winningSummer Fun tickets• Deadlineforentries:7/22;Drawingdate:7/23• VacationswilltakeplaceinAugust2013

in the Sun

As the Baltimore Orioles try to top last year’s outstanding performance, the Lottery is on deck with a new baseball-themed promotion. The Lottery’s 5 Card Cash(5CC)gamewillbefeatured,alongwithcashandexperientialprizes.Promotion Details:

• BeginsMarch25• Orioleslogowillappearonall5CCtickets• Playersenternon-winning5CCticketsontheLottery’swebsite• Therewillbe162ContestantsoftheGame(oneforeveryOriolesgame) and six experiential prize winners• ContestantoftheGameinfo – $500 for being selected – PLUS $100 for each hit by an Orioles – PLUS $500 for each home run hit by an Oriole in the 5th inning •ExperientialOrioles-themedprizeswillbeawarded

Tell your players all about this promotion and the 5CC game. Go O’s!

Lottery hits a home Run with new orioles Promotion

Lottery Voluntary exclusion Program Coming SoonThe Lottery Voluntary Exclusion Program is part of the continued commitment the Maryland Lottery and Gaming Control Agency has to responsible play. Fast Facts:•LotteryVoluntaryExclusionProgramwilllaunch this spring.•Individualswhofeeltheyhaveagamblingproblem may voluntarily ban themselves from playing Maryland Lottery games for two years or for life.•IndividualscanapplyatMLGCAHeadquartersorat any Maryland casino.•Individualsintheprogramwillnotbeabletocash winning tickets of $600 or more. Voluntary exclusion programs allow individuals the opportunity to take personal responsibility for gambling problems. The MLGCA encourages responsibeplay;ifoneofyourplayersneedshelp,please advise them to visit mdgamblinghelp.org or call 1-800-522-4700.

Message from the Director: As the cold weather begins to ebb and spring officially sets in, we can look forward to warmer temperatures as well as new summer-themed Lottery promotions. I am happy to announce that we will be continuing our partnership with the Baltimore Orioles, with Lottery players winning money with every Orioles hit. We’re also introducing a new scratch-off, Summer Fun, which gives players the chance to win one of two all-expense paid dream vacations.In addition, the 40 Rubies and The Price is Right second-chance contests have officially kicked off and will run through August, so remind your players about the extra opportunities to win.Speaking of winning, the Mega Millions jackpot came back to Maryland in February when a Mt. Airy woman claimed a $26 million jackpot. This is the first Mega Millions jackpot win in Maryland since the three public school employees shared the $218.6 million portion of the record-breaking $656 million jackpot from March 2012. For selling the winning ticket, the retailer received a $26,000 commission.As always, thank you for your continued efforts. Have a successful start to your spring and keep up the good work.

Stephen Martino

“40 Years/40 Stories” Anniversary exhibitIn 1973, polyester pants were in fashion, disco music pulsed across America and the Maryland Lottery opened its doors for the very first time. Now, 40 years later, we are celebrating our anniversary withaspecialexhibit,“40Years/40Stories”attheBaltimore MuseumofIndustry(BMI).TheexhibitwillshowcasetheMarylandLottery’s unique and impressive 40-year history and highlight its economic and social contributions to the state of Maryland.Stop by the BMI and check it out! For details and directions, visit thebmi.org.

New Graphics!As you’ve probably noticed by now, we’ve introduced some new and exciting Keno monitor graphics. We hope the creative scenes will attract new Keno players to stores throughout the state. Take a look!

Special Keno Parties ReturnIf you’ve been a Lottery retailer for a while, you surely remember our famous Keno parties. To coincide with our new monitor graphics, we will be holding parties at various locations throughout the year. It’s a great way to promote Keno and give back to your players. Talk to your district manager for details.

Keno Sprinkler is Back!Always a crowd favorite, the Spring Keno Sprinkler is here! Now through April 8, Keno players will randomly receive a DOUBLER or a TRIPLER message on the top of their ticket. If they win on that ticket, they will receive double or triple the original amount!

Ravens Cash Fantasy Congrats to our big Ravens Cash Fantasy

second-chance contest winners! Players can

still enter yards at mdlottery.com/ravens

by Thursday, March 28 to win $25,000!

Seats for Life winner Beth Bunch from Dundalk$1 Million winner Mark Reynolds from Eldersburg

Second-Chance Contest Winners

40 RubiesCongratulations to the first group of 40 Rubies winners! The next 40 Rubies drawing will take place on Thursday, May 2. At each drawing, three winners will be selected for $4,000, and one lucky person will take home $40,000. Prizes for the second set of winners will be revealed at Wine in the Woods in Columbia on Saturday, May 18.

$40 Rubies winners Carrie Burt, Samuel Tucker, David Colson and Theodore Bond.

LAuNCHING MARCH 25$2 Red White & Blue $10,000 top prize

$5 Platinum Crossword $50,000 top prize

$10 Green Streak $100,000 top prize

You Ask . . . We Answer!Retailer Question:

How do I report stolen instant tickets?

Answer:To report stolen instant tickets during normal business hours, please contact our Security Division

at (410) 230-8742. After business hours, weekends and holidays, please contact the hotline at (888) 427-7568. When reporting stolen instant tickets, have the following information available:

4Game number 4Book number 4Beginning and ending ticket numbersStolen instant tickets must be reported no later than the next day following the discovery of the loss. For more information,

use the following access path on your Lottery terminal: Reports tab - New Messages tab - General Info tab.

neW SCRAtCh-oFFS

LAuNCHING APRIL 29$1 Summer Fun$2,000 top prize

$3 Fire & ice Multiplier$30,000 top prize

$5 7X the Money$77,700 top prize

$10 Super Jackpot$250,000 top prize

Final Claim Dates:Retailer Last Activation: 4/18/13Last Date to Claim Prizes: 10/17/13

#813 Players Club($20)#917 Casino Cash($3)#925 Thrilling 3s($3)#927 Wild 10s($10)

#930 10X Payday Payout($10)#936 Lucky Lines(3)#938 World Championship Poker® ($3)#943 Rake It In($1)

5

Extrema Lottery Terminal & Player Activated Terminal (PAT) 888-427-7568Instant Ticket Vending Machine (ITVM)800-820-7406Tel-Sell Scratch-Off Ticket Ordering866-832-1477Customer Service at Lottery Headquarters410-230-880 (ask for your district mgr)

Your Lottery Reference Guide

Classic Fuels, located at 11719 Old National Pike in New Market, is a clear example of how the Lottery’s SalesMaker program can benefit your store. Since the store’s makeover last June, their weekly sales average has more than doubled, jumping from $7,000 to just over $15,000.Due to the boost in sales and product turnover, the store has seen an increase in winning tickets. Following the $1 million Silver and Gold scratch-off sold prior to the makeover, Classic Fuels sold a $10,000 40 Rubies winner just last month.“The key to Lottery success is knowing the product,” said manager Barry Harris. “If you aren’t familiar with the tickets, you aren’t going to be able to convince your customers to play. I also always tell my regular players when new games arrive.”It also helps to show winning tickets that were sold at the store and to have a positive attitude. “The employees at Classic Fuels are very pro-Lottery,” said Lottery District Manager John O’Connor. “They always listen to ideas and convey a positive attitude.”One of the most important ways to succeed is simple, according to Barry. “Be friendly.”

Regional Advisory Meetings ReturnAssistant Director for the Lottery John Martin will be meeting with retailers throughout the state in April. This is your chance to voice your questions and concerns to the Lottery. You’ll hear about upcoming instant ticket launches, marketing promotions, ideas to improve your Lottery sales and new point of sale concepts for just about any store layout. Seating is limited so if you’d like to join us, please contact your district manager today!

April 16 College Park Holiday Inn – 10000 Baltimore Ave. April 18 Baltimore Montgomery Park – 1800 Washington Blvd. April 23 Hagerstown Spring Hill Suites – 17280 Valley Mall Rd. April 24 Salisbury Hampton Inn – 121 East Naylor Mill Rd. April 25 Aberdeen Hilton Garden Inn – 1050 Beards Hill Rd.

Retailer Spotlight: Classic Fuels

BeFoRe AFteR

Big Scratch-off Winners!

Martins #003 Cumberland $250,000 Cash Word

Shell All Saints Laurel $100,000 Diamonds

One Stop Conv. & Deli Reisterstown $100,000 Double Cash

Loch Raven Sunoco Baltimore $100,000 Double Cash

YNS Liquors Baltimore $100,000 40 Rubies

White Oak Bowling Silver Spring $100,000 10K Payday Payout

7-11 #11693 Temple Hills $100,000 40 Rubies

Absher Liquors La Plata $100,000 Red Line Bingo Tripler

Paris Cleaner Lobby Shop Baltimore $100,000 Hot Casino Cash

Money Express Gaithersburg $50,000 Sweet Riches

Trotters Baltimore $50,000 Cash Up Doubler

Evergreen Liquors Frederick $50,000 Tax Free $50,000

Shop Stop Hurlock $50,000 Money Talks

Lee’s USA Billiards Baltimore $50,000 Lucky Streak

7-11 #22921 Silver Spring $50,000 Super Gems

Martins #307 Eldersburg $50,000 Money Multiplier

Charles County Plaza Shell Waldorf $50,000 Extreme 8s

College Square Liquors Westminster $50,000 Lucky Streak

Frankford Garden Baltimore $50,000 Tax Free $50,000

Giant #322 Reisterstown $50,000 Payday Doubler

Mall Spirits Baltimore $30,000 Thrilling 3s

Chesapeake Liquors Glen Burnie $30,000 Blackout Bingo

Lynwood Square Wine & Spirits Elkridge $30,000 Blackout Bingo

Food Lion #1313 Stevensville $30,000 Bonus 3s

7-11 #28862 Rockville $30,000 World Championship Poker

Battleview Market Sharpsburg $30,000 Crack the Code

BWI Liquors Hanover $30,000 Fruit Twist Crossword

Bolton Hill Food Center Baltimore $25,000 Cash Word

BJ’s Wholesale Club #072 Waldorf $20,000 It’s a Wonderful Life

C&C Market Baltimore $10,000 Hot Casino Cash

Woodlawn Mart Baltimore $10,000 Aces High

Gourmet Beer & Wine Rockville $10,000 Ravens Cash Fantasy

Bunny’s Liquors Baltimore $10,000 Payday Doubler

Cavetown Liquors Cavetown $10,000 A Wreath of Franklins

6-12 Conv. Mart Germantown $10,000 Lucky 7s Game Book

Liquor Outlet Parkville $10,000 Lucky Streak

Earl’s Super Liquors Oxon Hill $10,000 Aces High

Grog Beer, Wine & Deli Gaithersburg $10,000 Wild 10s

Scotts II Welcome $10,000 Double Cash

Meadows Market & Restaurant Upper Marlboro $10,000 For the Love of Money

Burchmart #004 Mechanicsville $10,000 Ravens Cash Fantasy

7-11 #11542 Glen Burnie $10,000 Ravens Cash Fantasy

Moores Country Store Upper Marlboro $10,000 40 Rubies

Country Liquors Westminster $10,000 Platinum Cash

Browns Discount Liquors Frederick $10,000 10K Payday Payout

American Eagle Money Center Baltimore $10,000 Blackout Bingo

Linthicum Market Linthicum $10,000 Ravens Cash Fantasy

Royal Farms #086 Baltimore $10,000 Players Club

Fairwood Café Wine & Spirit Bowie $10,000 40 Rubies

Chicken Man Cambridge $10,000 Triple Green Crossword

Giant #366 Silver Spring $10,000 Bonus Bucks

7-11 #20449 Glen Burnie $10,000 Cash Up Doubler

Norfolk Mini Mart Bethesda $10,000 Diamonds

Hispano American Grocery II Baltimore $10,000 On the Money

Slade BP Pikesville $10,000 Diamonds

Talegate Market Millington $10,000 Bonus Bucks

Weis Market #167 Hagerstown $10,000 A Wreath of Franklins

Ranch Liquors Lusby $10,000 40 Rubies

Milford Liquors Baltimore $10,000 40 Rubies

Westlake Liquors Waldorf $10,000 Aces High

Classic Fuels New Market $10,000 40 Rubies

Green Valley Market Place Elkridge $10,000 Diamonds

Hub City Liquors Hagerstown $10,000 Blackout Bingo

Wheaton Winery Silver Spring $10,000 Diamonds

Sunoco Gas Station Eldersburg $10,000 Get Rich

Scott Brothers Wine N Spirits Annapolis $10,000 Get Rich

Riggs Road Sunoco Hyattsville $10,000 40 Rubies

Shadyside Food Mart Suitland $10,000 40 Rubies

Quick Convenient Mart Gaithersburg $10,000 Money Multiplier

Spring Ridge Liquors Frederick $10,000 Lucky 7s Game Book

Royal Farms #062 Westminster $10,000 For the Love of Money

7-11 #23696 Silver Spring $10,000 Bonus Bucks

Store City Prize GameStore City Prize Game