low cost digital marketing

http://creativeagencysecrets.com

Getting Started with (Low Cost) Digital Marketing


Two case studies to show you how to do it yourself • Business to Business (B2B) • Business to Consumer(B2C) • Plus Advice for you to migrate your

marketing ‒ How to find a niche to show off your

company’s expertise or specialism ‒ Where to promote your services online ‒ How to use automated email marketing ‒ The three things you must do online

every week

Online marketing

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• Brochure/collateral • Public relations • Advertising • Directory listings • Trade show/conference • Christmas card list • Parties/hospitality

Traditional Today• Website • Expert content • Online PR • Adwords / digital ads • Directory submissions • Email list/newsletter • Social media

Marketing a business


How to migrate marketing online

• Know your customers and prospects “online literacy” ‒ Which websites do they visit ‒ What % are doing procurement online ‒ How do new customers ‘find’ you ‒ What about younger staff members • You can’t do everything at once • Prioritise



Traditional Today• Website • Expert content • Online PR • Adwords / digital ads • Directory submissions • Email list/newsletter • Social media

Which of these do you do?


Case study: APC technology

• Business to Business • Customised rugged computers • Long sales cycle • Face to face sales team • E-Procurement


Brochure/collateral Public relations Advertising Directory listings Trade show/conference Christmas card list Parties/hospitality

Traditional Priorities• Website • Directory submissions • Expert content • Email list/newsletter • Online PR • Adwords / digital ads • Social media

APC technology


Key words


Google analytics


Traffic sources


Incoming links - domodomain


Expert content

• Company news ‒ New product ‒ Distributors

• Trade show ‒ Collate others’ news ‒ Link to helpful sites (Linked In Group)

• Magazine article ‒ Reproduce it ‒ Write a response


Email newsletter• Once a month • Summary of website news articles • Supplemented by mailings to niche

groups ‒ Mining industry (linked to trade show) ‒ Abattoirs (postal mailing) new product


Case study: Rowperfect

• Business to Consumer • Sports equipment and advice • Short sales cycle • No sales team • Online ‘discovery’ • Global potential market



Traditional Today• Website • Expert content • Email list/newsletter • Adwords / advertising • Social media • Directory submissions • Online PR

Which of these do you do?


Content drives & reinforces traffic

• News page (blog) updated 5x per week • It has an RSS feed • Newsletter sign-up • In header on every page • Landing page • Summary of 5 blog posts mailed

automatically • Expert content drives incoming search • Social media amplifies • Automatic • Manual • Advertising is relatively minor ‘signposting’ • $100 per month


Rowperfect analytics

• Search is highest = 2680 ‒ Google ‒ Bing ‒ Yahoo • Newsletter = 1541 ‒ Feedblitz ‒ RSS • Social media = 209 ‒ Twitter ‒ Friendfeed • Advertising (cpc) =

233`


Referring sites


Analytics compared


For you:

• Find a niche online ‒Where is it discussed /

searched / commented online ‒Keep your niche small • Search for websites about the

niche ‒Google Alerts ‒Follow these sites using RSS

Reader or email • Search inside social media ‒Use hashtags #


Alerts

• Search string ‒ Blogs ‒ News ‒ Video ‒ Discussions • Quotes • All/best results • Frequency


Where to promote your services

• Directory listings • Forums • Group lists • Magazine / news websites • Newsletters run by others • Bloggers – guest posts / comments • Social media sites & groups on social

media • Hashtags # • Your own news page


How to use automatic email

• Write blog posts • Have an RSS feed • Set up an RSS to email service ‒ Feedblitz.com ‒ “TEWANANGA” promotion code 15

days free plus 10% discount • Decide newsletter frequency

(weekly, monthly, on demand) • It happens


3 things you must do weekly

• Check your alerts ‒ Gives you new sites to comment ‒ Subscribe to read them • Write a blog news article ‒ Article ideas from the alerts • Review your analytics ‒How well are you doing


Get in touch• Have a discount 20 minute briefing with us ‒ Tell us about your situation ‒ Ask questions ‒ Get quick advice ‒ Normal price $300 - 50% off ($150) +GST

[email protected]

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Questions?