USF Creativity and Design Course Project

Presented by: • Tiffany Waldemer• Xinyue “Amber” Gu• Nicole Hays• Anthony Fountain• Ray Tseng• Jodie Huang

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•Funding for the new penguin exhibit

•To raise awareness of conservation efforts

•Increase memberships

•Increase visits to the park

•Increase donations

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•Generate revenue

•Educate the public

•Create a buzz in the community

•Can be quickly purchased and will have a minimal cost to implement

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• Vending Machines

• Lowry Park Littles

• Limited edition/ Collectable

• Monthly new feature

• Quick and easy impulse buy

• Options for additional revenue 4

•New Market Segment

•Donation NOT a Sale

•Opportunity to Educate

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•One minute

• Zoo guests will overhear the recording

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• Only open to those who have purchased a Little

• Held monthly 2-3 times

• Ticket $15-$20 pp

• Experience/memorable event

• Perfect opportunity to educate parents

• Boost monthly zoo attendance

• Increase donations

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•Game/reward for collecting all the Littles

•Pictures with your Little and a live animal at the park

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Break Even at the very first monthInitial cost: Fixed cost$20,000, variable cost$3,800Revenue:$44,000

•Quickly implemented

•Takes up minimal space in the park

•Create a buzz/unique

•Opportunity to educate

•Minimal cost

•Create a memorable event

• Increase donations

•Many additional revenue options

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