lufthansa - ready for departure!

31
Ready for departure Englisch Sem. II BA Daniel Delank Comline AG „Airline_Lufthansa“ 23/03/2011

Upload: daniel-delank

Post on 05-Dec-2014

5.385 views

Category:

Business


0 download

DESCRIPTION

All logos, trademarks and brand names referred in this presentation are subject to the requirements of the individual identification law applicable, without limitation, and, if applicable also to property law which refer to the registered proprietor.

TRANSCRIPT

Page 1: Lufthansa - Ready for departure!

Ready

for departure

Englisch Sem. II BA Daniel Delank Comline AG „Airline_Lufthansa“

23/03/2011

Page 2: Lufthansa - Ready for departure!

2

Agenda Page

Lufthansa – The Company 3 1

Lufthansa – Chronicle 6 2

Lufthansa – Fleet 14 3

Lufthansa – The Future 19 4

- Basic data

- Some facts

- History

- Other Businesses

- Fleet

- Destination

Page 3: Lufthansa - Ready for departure!

3

1.

1. Lufthansa

– The Company

Page 4: Lufthansa - Ready for departure!

4

1.

Page 5: Lufthansa - Ready for departure!

5

1.

1. Lufthansa – The Company

Founded 1926 (as Deutsche Luft Hansa

Aktiengesellschaft)

Hubs Frankfurt International Airport

Munich - Franz Josef Strauß Int'l Airport

Secondary hubs Düsseldorf International Airport

Hamburg International Airport

Frequent flyer program Miles & More

Alliance Star Alliance

Fleet size 377

Destinations 188

Parent company Deutsche Lufthansa AG

Headquarters Cologne, Germany

Key people Wolfgang Mayrhuber (CEO), Dr. Karl-

Ludwig Kley (CFO)

Website: http://www.lufthansa.com/

Page 6: Lufthansa - Ready for departure!

6

1.

2. Lufthansa

– Chronicle

Page 7: Lufthansa - Ready for departure!

7

2.

2. Lufthansa – Chronicle 1926: Lufthansa owes its origins to "Deutsche Luft Hansa Aktiengesellschaft"

(renamed "Lufthansa" in 1933), which is formed from a merger between

"Deutsche Aero Lloyd" (DAL) and "Junkers Luftverkehr" on January 6. The new

airline inherits its crane logo, designed by "Deutsche Luft-Reederei" in 1919,

from DAL, the blue-and-yellow house colours from Junkers.

It commences scheduled flights on April 6 with a fleet of 162 aircraft, of 18

different types. A flying expedition to China is the event of the year.

1927-

1930:

Following its acquisition of shares in 1926 in the German-Russian "Dereluft"

airline, which was founded in 1921, Lufthansa is influential in the founding of the

Spanish Iberia, the Brazilian "Syndicato Condor" and the Chinese "Eurasia"

airlines.

Page 8: Lufthansa - Ready for departure!

8

2.

2. Lufthansa – Chronicle 1934: Lufthansa opens the first trans-oceanic, scheduled airmail service across the

South Atlantic. Between 1936 and 1938, it also experiments with scheduled air

services across the North Atlantic.

1939-

1945: After substantial expansion of the route network in 1939 including flights to

Bangkok and Santiago de Chile wartime air services, except for a few European

countries, are suspended. All flights are discontinued in 1945 and Lufthansa

goes into receivership and is finally wound up and struck from the Berlin

commercial register in 1965.

1951-

1955:

The Federal Transport Minister sets up a working committee in 1951 to prepare

for the resumption of air traffic in postwar Germany and entrusts the job of

implementation to "Büro Bongers", the office headed by Hans M. Bongers, the

traffic chief of the old Lufthansa in Cologne. A new company to run air services

and named "Aktiengesellschaft für Luftverkehrsbedarf" (Luftag) is founded in

Cologne on January 6, 1953. The company changes its name to the more

traditional "Deutsche Lufthansa Aktiengesellschaft" in 1954, and resumes

scheduled flights on April 1, 1955.

Page 9: Lufthansa - Ready for departure!

9

2.

“In 1926, during the pioneer era of air

transport, Aero Lloyd and Junkers

Luftverkehr AG joined together in Berlin to

form the German Lufthansa. It quickly

made progress toward its’ goal of creating

a worldwide air network. In 1930 it opened

a route to the Far East.

The Eurasia Aviation Corporation was

founded in China. It became the first airline

in the world to establish an airmail service

over the south Atlantic in 1934. Later the

use of seaplanes to cross the north Atlantic

causes much excitement. In 1938 the

future of intercontinental air traffic began to

take form as Lufthansa flew non-stop from

Berlin to New York with a four motor Focke

Wulf aircraft. A year later it became

Europe’s leading airline with a fleet of 150

aircraft. Lufthansa was ordered to shut

down operations by the Allies at the end of

the Second World War in 1945.“

Page 10: Lufthansa - Ready for departure!

10

2.

2. Lufthansa – Chronicle 1960: Lufthansa enters the jet age, initially on long-haul routes, with the arrival in the

fleet of the Boeing 707. The last of the propeller-driven aircraft, a Vickers

Viscount, is retired in 1971.

1964-

1976:

Conversion to jet aircraft continues with the start of flights on medium-haul

routes with the Boeing 727 and, on short-haul, with the Boeing 737, the city jet

largely fathered by Lufthansa. The wide-body era begins at Lufthansa with the

delivery of its first Boeing 747 jumbo jet in 1970, later to be joined by the

McDonnell-Douglas DC10 and the A300, the first of the jets from the newly

founded European aircraftmaker.

1990: Lufthansa resumes flights to Berlin 45 years after the end of World War Two

following Germany's reunification.

1992-

1997:

Lufthansa masters its worst-ever economic crisis with a sweeping rehabilitation

programme. The airline, largely owned by the state, is privatised step by step.

Its MRO, cargo and IT businesses are spun off as independent companies.

Page 11: Lufthansa - Ready for departure!

11

2.

2. Lufthansa – Chronicle 1997: Lufthansa, Air Canada, SAS, Thai Airways und United Airlines create the "Star

Alliance", the world's first multilateral airline grouping, later to be joined by other

carriers.

1997-

2001:

The Lufthansa aviation group is equipping itself for the new millennium and is

focusing particularly on innovation and quality. As a forward-looking airline,

Lufthansa is ordering the most advanced passenger aircraft, such as the Airbus

A340-600 and the superjumbo, twin-deck A380.

Since

2001 Lufthansa has continued to fly high, even in times of crisis. It has reorganised its

regional services as part of the "Future European Operations" initiative, while

new partners are expanding the Star Alliance's global network. Lufthansa has

completely revamped its Business Class, and in future passengers will be able

to use "FlyNet", which provides broadband Internet access.

Page 12: Lufthansa - Ready for departure!

12

2.

Page 13: Lufthansa - Ready for departure!

13

2.

2. Lufthansa – Other Businesses Lufthansa Cargo, the world´s leading flight-logistics-company

Lufthansa Technik, one of the world's largest aircraft maintenance providers

Lufthansa Systems, one of the world's leading aviation IT-providers

Lufthansa Regional, a regional carrier that is an alliance of several small airlines, including Lufthansa

CityLine

Lufthansa CityLine, a regional carrier

Thomas Cook, a travel services provider

Air Dolomiti, an airline based in Trieste, Italy

Delvag, an insurance company specializing in air transport

LSG Sky Chefs, the world's largest airline caterer, which accounts for one third of the world's airline meals

Lufthansa Flight Training, a major provider of flight crew training services to various airlines and the main

training arm for the Airline's own pilots

Condor, a charter carrier and vacation consolidator

Page 14: Lufthansa - Ready for departure!

14

3. Lufthansa

– Fleet

Inte

rco

nt

Co

nt

Page 15: Lufthansa - Ready for departure!

15

3.

3. Lufthansa – The Fleet The Lufthansa fleet consists of the following aircraft (Dec. 2005):

BAe Systems:

- 18 Avro RJ85

Canadair Regional Jet:

- 20 CRJ-700

- 40 CRJ-100/200

Airbus Industries:

- 15 Airbus A319-100

- 36 Airbus A320-200

- 26 Airbus A321-100/200

- 2 Airbus A330-200

- 10 Airbus A330-300

Page 16: Lufthansa - Ready for departure!

16

3.

Continental Aircraft

“European traffic with the

short and medium range fleet

of aircraft is the core of the

Lufthansa network and the

base for the international

traffic. Among the continental

aircraft are the Boeing 737

and the Airbus A319, -320, -

321 and A310.“

Page 17: Lufthansa - Ready for departure!

17

3.

3. Lufthansa – The Fleet

Airbus Industries:

- 13 Airbus A300-600

- 29 Airbus A340-300

- 10 Airbus A340-600

Boeing:

- 19 MD-11F

- 33 Boeing 737-300

- 29 Boeing 737-500

- 29 Boeing 747-400

Page 18: Lufthansa - Ready for departure!

18

3.

Intercontinental Aircraft

“Along with technical

innovation and

development, Lufthansa

places great emphasis

on continuous

modernization of the fleet.

Since the end of 2003,

along with the Airbus

A340-300, and the Boeing

747-400, the A340-600 also

belongs to Lufthansa’s

intercontinental aircraft.“

Page 19: Lufthansa - Ready for departure!

19

4. Lufthansa

– The Future

Page 20: Lufthansa - Ready for departure!

20

1.

4. Lufthansa – The Future Product differentation:

- Lufthansa Regional (LCC)

- Business Class upgrated

- Fly.NET

Star Alliance:

- New members

- Market Expandation: Asia

Lufthansa Fleet:

- Renewing of Fleet (Airbus 380)

- Restructure of Fleet

Lufthansa Flight Training:

- New capacity

Page 21: Lufthansa - Ready for departure!

21

4.

History of Aviation –

100 Year of Powered Flight

“The first powered flight by the

Wright Brothers on December

17th, 1903 was the starting

gun for a century of adventure

in the air, for flying records and

technical innovations,

from the propeller to the jet

plane. A new milestone in air

transport history is the Airbus

A380. In 2007 it will take off for

the first time for Lufthansa

sporting the symbol of the

crane on its tail.“

Page 22: Lufthansa - Ready for departure!

22

Page 23: Lufthansa - Ready for departure!

23

Sources

Literature:

- Klaus-Jochen Rieger: „50 Jahre Lufthansa“

- Volker Fischer: „Die Schwingen des Kranichs- 50 Jahre“

- V. Günther Stauch „Das große Buch der Lufthansa“

Website: - www.wikpedia.de (04.04.2006) englisch

- www.lufthansa.com (03.04.2006) german

- www.lufthansa-ju52.de (03.04.2006) german

- www.airfleets.net (03.04.2006) german

- www.planemad.net (04.04.2006) german

- www.airlinequality.com (04.04.2006) english

- biz.yahoo.com/ic/41/41803.html (03.04.2006) englisch

Page 24: Lufthansa - Ready for departure!

24

Page 25: Lufthansa - Ready for departure!

25

Page 26: Lufthansa - Ready for departure!

26

Page 27: Lufthansa - Ready for departure!

27

Page 28: Lufthansa - Ready for departure!

28

Page 29: Lufthansa - Ready for departure!

29

Page 31: Lufthansa - Ready for departure!

31

Daniel Delank

Lerchenstr. 47

70176 Stuttgart

Tel.: (0711) 63 68 818

Mobil: (0179) 46 62 901

[email protected]

www.delank.net