m conradie vemci presentation 8 march 2010
TRANSCRIPT
Vodacom Strategic Analysis 2007
Vodacom case study: Open Innovation
Innovation Festival, 8 March 2010
Maruis Conradie
EHOD: Group Strategy & Innovation
Agenda
The Vodacom innovation ecosystem
Vodacom’s approach to open innovation and collaboration – Vodacom
– Emerging Market
– Collaborative
– (open) Innovation
VEMCI initiatives– Stakeholders and Focus areas
– Experience Centre and enablers
– Vodafone Betavine
– Vodafone Betavine Social eXchange
Vodacom Group Innovation ecosystem
New Revenue Streams Vodacom Ventures: Buy equity, mainly in start-ups Buss Dev; M&A: Build/ Buy larger companies
Prod Dev: Internal Innovation Mobile ICT services
Collaboration Network for emerging markets(VEMCI)Incubation HubNon-traditional external servicesNiche Centres of ExcellenceCoordination of Vodacom innovation ecosystem
Technology strategic planningVodacom and Vodafone R&DTechnology ArchitecturesTest Networks with suppliersExperience CentrePlug & Play environment
Why is open innovation important for Vodacom ?Why is open innovation important for Vodacom ?
Mobility / range vs throughput New digital value chains
Mobility, outsourcing and ICT convergence creates an “Information cloud” with unique new service
opportunities
Source: NSN and Vodacom Group Strategy
Emerging Market focus
Europe Africa
0
100
200
300
400
500
600
millions
0-14 15-64 65+
0
200
400
600
800
1000
1200
14000-14 15-64 65+
©U
S/A
Rou
x 2
009
Age distribution trends in Europe and Africa
Emerging market needs and adoption are unique and require local solutions
Source: NSN and Vodacom Group Strategy
Collaboration Crowd Sourcing
Business model involves:Suppliers and Vodacom
Core services( ~ 20 )
Partner services( 20 - 100 )
Marketplace services ( > 100 )
Rev
enu
e /
serv
ice
To
tal
Rev
enu
e
Voice
Businessservices
SMS / MMS / IM
M-Health
CommunityServices
Widgets
M2M
Web 2.0
mCommerceInfotainment
APIs
Applications
Enablers
R&D / Outsourcing
Open Innovation take different forms invarious parts of “The long tail”
Broadband
SaaS
Digital Supermarket
VEMCI approach to collaboration
• Networking
• Coordinated access to Vodacom resources: VodacomInnovation.co.za
• Leverage Vodacom infrastructure & support services
• Strategic approach to drive synergies across Vodacom companies
• Manage Centres of Excellence (CoE’s) with partners and academia
• Allow flexibility for different supplier, partnering, equity options per case
• Co-develop Business models; Proof of Concept; Pilots; Business case
• Provides initial incentive & flexibility to JV partners, as well as exit strategy
VEMCI ecosystem and focus areas:Linking Vodacom assets and innovation initiatives with all external stakeholders
mCommerce Web 2.0telemetry
Vodacom Experience centre and Test lab: To create an internal environment where Vodacom can experience future technologies in the concept phase
Experience CentreExperience Centre ± 50m2 in Techno Park, Midrand Leading edge technologies
Test Lab in Test Lab in BasementBasementData NetworkCore NetworkRANServers
Open Innovation & CollaborationFast-track Prototyping “Plug & Play” environment
The Experience Centre, Test Lab and VF Betavine (employees & opt-in social networking
communities) made available to VEMCI & 3rd parties with venture capital support
Vodacom Strategic Analysis 2007
THANK YOU!
VodacomInnovation.co.za
Vodacom.co.za/cdpd