m2m & mobile: enabling society evolutionm2m & mobile: enabling society evolution . foresight...

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GRUPPO TELECOM ITALIA Foresight Forum 26 October 2011 Maura Turolla, Telecom Italia S.p.A., Italy Lorenzo Pupillo, Telecom Italia S.p.A., Italy M2M & Mobile: Enabling Society Evolution

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Page 1: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

GRUPPO TELECOM ITALIA

Foresight Forum

26 October 2011

Maura Turolla, Telecom Italia S.p.A., Italy Lorenzo Pupillo, Telecom Italia S.p.A., Italy

M2M & Mobile:

Enabling Society Evolution

Page 2: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

Foresight Forum

26 October 2011

The World Goes Mobile

A Revolution for Our Society

Powerful

Computing Devices

Cloud

Broadband Networks

Page 3: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

Foresight Forum

26 October 2011

# 3

Applications, young people,

communities participate to the

innovation tsunami

Page 6: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

Foresight Forum

26 October 2011

Enterprise and

Industry

A Tool for …

Long Tail

Academic and Research Labs

Blogger

Service Providers

… a wide set of developers communities

Page 7: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

Foresight Forum

26 October 2011 NFC can launch a new revolution on mobile:

Connecting mobile digital world with the physical world around us

• NFC (Near Field Communications) is a short range radio

technology

• NFC enables many different services

NFC is not a product, but a rich platform and ecosystem for mobile service

innovation

NFC

Card Emulation Tag Read Access / ID Control

P2M

communication

Page 8: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

Foresight Forum

26 October 2011

M2M: Sensors and Actuators Populate Our Life

Environmental Sensors Body Sensors

Indoor

Page 9: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

Foresight Forum

26 October 2011

SMART CITY

Ideal City- Anonimo Fiorentino, Walters Art Museum di Baltimora

Mobile phones and M2M improve and evolve the urban environment: Always connected services (maps, travel assistance, meteo information)

Real time interaction P2P P2M (cars, street, gates, transport means, totem, info point)

Ecological and sustainable behaviour

Accessible to all

Page 10: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

Foresight Forum

26 October 2011

Italia 150: New Concepts for Expo and Exhibits

10

•Multiple experiences: before, during and after the visit

•Contents as aggregation of multiple sources: istitutional,

real time events, third parties & personal

•Transform the visit to an open-air experience

Page 11: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

Foresight Forum

26 October 2011

Inclusion: Augmented Reality to Reduce the Barriers

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The Augmented reality adds virtual objects to the reality

•… virtual objects can be used to improve accessibility

•… giving additional information to better discover the world

around

Application Features

•iPhone app

•Designed for Voice over (simple text)

•Emulate before visit to know better the places

Page 12: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

Foresight Forum

26 October 2011

12

Green & Sustainable Mobility

V2I

V2V

Mobile

Internet

Safety, assistance

Eco-Routing

Intelligent

Parking

Mobile

payments

Enriched navigation

Eco-Driving

Cars and phones connected for safe and green travels

M2M

Reduce CO2 emission

Page 13: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

Foresight Forum

26 October 2011

13

Multimodal Transportation

Itinerary Planning

Booking Payment &

Ticketing

Car sharing

Car pooling

Bike sharing

Real Time Assistance

From home (Turin) to

customer office (Milan)

1.Take the bus to via

Garibaldi

2.Travel with Marco

(carpool)

3.Take the metro to

customer office

Warning! Metro link out

of order, alternative

route through bus

Point Of Interest

Page 14: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

Foresight Forum

26 October 2011

Enhanced Office Lifestyle

II.RP Donato ETTORRE 14

Page 16: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

Foresight Forum

26 October 2011

mHealth

Educate, motivate & assist in making informed choices in daily life

Stimulate the patient for a participated and active role

Improve prevention, accelerate diagnosis

Reduce hospitalization time and healthcare expenses

Page 17: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

Foresight Forum

26 October 2011 mHealth Innovation and Projects :

Improving Quality of Life in PD Patients

Nome del Relatore, Nome Azienda/Struttura 17

Page 18: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

Foresight Forum

26 October 2011 mHealth Innovation and Projects:

Tele Monitoring

MyDoctor@Home Tele Monitoring product

Page 19: M2M & Mobile: Enabling Society EvolutionM2M & Mobile: Enabling Society Evolution . Foresight Forum 26 October 2011 ... Connecting mobile digital world with the physical world around

Foresight Forum

26 October 2011

Conclusions Mobile & M2M address our society needs:

• Sustainability

social,

environmental,

energy

• Competitiveness

• Cost reduction

• Inclusion

• New business creation & Employment opportunities

BUT to be really effective we need to:

• Rethink enterprise business introducing mobile in the processes

• Redesign processes (healthcare, education, transportation)

• Redesign the way R&D acts:

openLab where technology providers, academic, MNOs, venture

capital collaborate

partnership and global alliances among all stakeholders

• Don’t forget Privacy & Security (trusted environment)

• Involve Institutions to stimulate and accelerate the creation of

the ecosystems