macro trends in retail
TRANSCRIPT
and their impact on Malls& Department stores
Frank-Matthias KuntermannABC S.A.L
Macro trendsin Retail
BIFEX 2016
Something is happening:
RetailDynamicFramework
GLOBAL DRIVERS
MACRO TRENDS
FUTURE RETAIL PRIORITIES
123
GlobalDrivers
1.
Six Global Drivers, which are overarching social, cultural, economic, political and environmental eventualities.
Affecting everyone and everything shaping the way people will think and behave over the coming decades generating retail Macro Trends .
GlobalDrivers
Six Global Drivers
Rapid Urbanization
Resource Scarcity
Global Economics
World Social Mobility
Advanced Technology & Science
Ageing World
MacroTrends
2.
The Macro trends
MacroTrends
Human Tech:Growing application oftechnology & science
Optimized Mind:Search for high recognition on physical wellness
Agile Identities:Race, age & gender becomingmeaningless
Corporate Long-Termism:Long term thinking for individuals & corporations
New Value Systems:Shift of understanding of community & ownership
New Sensory Boundaries:Multi sensory experiences inevery aspect of life
Hyper Intimacy:Personal data for better connection with the world
How Retail is answeringthe Macro Trends
MacroTrends
FutureRetail’sHighways
3.
FutureRetail
Future Retail’sHighways
Experiential
Know Me
Holistic Lifestyle
Convenience Culture
Community Brand
Generation Y
FutureRetail
Experiental Retail
The role of bricks- and- mortar retail is beingre-invented.
Creating inspiring, interactive and immersive environments that engage with the senses andgive consumers a reason to linger for longer
Turning a retail environment intoa stage, a technological theater,a university of the smart shopping.
Im an experientalhungry collector.
We are now a species, with always-on, around the clock, digitally connected lifestyles.
The internet has generated a sense of immediacy, where we expect to have everything at the click of a button,re-defining consumer expectation for immediate gratification.
Visuel omni chanel et order by phone !!
FutureRetail
Convenience Culture
Baby Feeding Room
Focus on the CRM.
Put the customer back in the center of prioritiesConsumers are looking to build mutually beneficial relationships with brands and digital devices based on empathetic data-sharing, and personalised seamless phygital experiences.
They expect to be talked to as a ‘me’, not a ‘she’or ‘he’, and expect brands to know what theyreally want.
Know me
FutureRetail
Target & reward loyal and trusting customer to increasetheir lifetime value through a proper targeting:
Know me
FutureRetailFutureRetail
AUGMENTED MESPOKE
Delivering a pure personalized experience,inspired by the consumer lifestyle and mood:Show me, you know me.
FutureRetail
Know me
MeMood - Hunter
MeSpoke Healthy - Soul Cycle
DIGITALIZING LOYALTY: INTRODUCING THECRM MOBILE APPCheck balance and statusCollect pointsSeemless experience at parking convenienveInstantly redeem pointsCreate and Redeem Gift CardsAccess Promotions & EventsReceive Push Notification
Multipurpose platformfocused on service, awareness& brand affinity building.
Platform focusing on building brand affinity, building relationships and engaging with opinion leaders and influencers to drive advocacy.
Platform focusing on connecting with a younger audience to build affinity for the future.
FutureRetail
Community BrandTRIBE CENTRICECOSYSTEM:
The Curious Mother
The Fashion Enthusiast The Socially Responsible
The Eco Conscious
ABC is creating its brand community formed on the basis of attachment to our marque. It is about stressing the connection between ABC brand, individual identity and culture through our Ecosystem.
Making the digital revolution a realityStand for real values of our community.
FutureRetail
Community Brand
Augmented social
Giving back to the community
ABC Social Media
Being a great social hub, offering the
best brand mix and outstanding customer
experience making the visit to ABC malls
always inspiring.
Dove helps women to feel more beautiful
Coca-Cola makes us feel Happy
Nike empowers us to feel like an athlete
whatever our abilities
Starbucks has its connections, not only
coffee we experience.
THE ECO-CONSCIOUS MALL -CSR Activities
PROVIDING THE BEST CUSTOMER EXPERIENCE
FutureRetail
Great brands build strongemotional connections
FutureRetail Holistic
Lifestyle
To be an authority on lifestyle, we need to be ableto identify the next trend.
How to activate all this on the ground:fueling lifestyle, fashion and the community.
Deco Lifestyle Styling Set Design Mood
Fueling Lifestyle
FutureRetail
ADDRESSINGGeneration Y
Rule #3: Play HappySchizophrenia
Rule #1: Imagery is currency andstories and euthenticity
Rule #2: Be Tribe Centric
The Generation Y will become the key target in 2020, they are going to have the highest purchasing power compared to Gen X and Baby Boomers. - Pamela Danzinger Unity Marketing
I am the Stylist of the Me, Myself and I.
Millenials are like cats, if you try too hard, they don›t want anything to do with you. - Larissa Fawe Forbes
FutureRetail
Conclusion
IN ANUTSHELL
Offer identity modern productsOffer experience over locationShare values & connectivityOffer commodity & support disruption
THANK you