The ad has a similar amount of writing and imagery, the background should be dark or dull to make the main image ‘jump out’ and draw all the attention.

This first example uses a very simplistic look, this techniques is a very clever one as the band are well known and does not need and introduction, the fans are left to figure out everything.

This example shows a different style, with an image that relates to the band as well as general information which explain the aspect of the advert.

I want the band to take over the advert as they are what the advert is about. The image should relate to the digipak, as they play live I want that to show in the image.

The bands name is very important for the advert as the name is the bands image. The name symbolises them and is their form of identity.

The general information is what the reader would gain with the advert, it should be little but will give the reader enough knowledge of the advert.

The digipak name is the name of what is being sold!