William Owen

Magazine Design

Laurence King

Contents

Preface 6

Part one: A history of mogozine design

Part two: New magazine design

Prologue: a new synthesis 12 Illustrated magozines and the revolution 14 Adynamic iconography: mogazTnes and the modern movement 20 The big picture: photojournalism between the wars 30 The first ageof the art director: Clelond, Agha and Brodovitch 44 The New York School: 1945-68 56 The new rationalists: a European revival 80 1968 and after: underground and up again 102

Journalism and art 126 Structure, synthesis and meaning 158 The cover 186 Photography and illustration 198 Into the unknown: magazines for an electronic age 224

Notes 232 Bibliography 234 Picture credits Y 236

237

Numbers n irallcireler 10 captonr

Index Abboll Loboiotorer 6 4 Abllll ~ennelh Ill. 112 About Town. 81 83. 85 8 6 , see olio TOW" abinooait/~llurliallon 5 9 6 7 189

ndvalinlng deagn/arls. 47, 49. 56 6 2 84,160.182.188 Adweek, 111 Agho. Dr Mehemed Fehmy, 13, 40. 44 48-9. 4 9 55. 58. 66, 06 67. 70, 127 Ah" G r n p h 8 ~ ~ , 171 A ~ u Blonca. 206. 206 Alonko. Kahruno 163 Alnei Waller, 5 9 Aloha, 113 Allmon. Andy, 160 Arnenra 1Il"rrroied see Amerlko Amacan lnil,tute 01 Grophmc Arlr. 55, magmne des,gn symposium a, 11985 1. 6 7 Arnei~con Tvoe Founders' Choa-

The Arbn,,r, 189 Arhnac ManlhlV, ill. 164. IM AvoniGaide, 106 Avadan Rschald. 50. 55, 76. 78, 186, 198, 208. 214 Avenue, 113. 131, 189, 196 196 Axbey Geoli. 101 Aye8 ogenq, N W 49

Bolley, Doud, 94, 186 Balihw, Peter, 112 Ball, Ralph. 123 bandea deinnbe8, French. 105 Banham. Repel. 8 3 Barnock, Orkor, 31 Barnord, Bryn 222 Boron. Fobten. 132, 134, 136 137 161. 182, 186. 187, 191, 201 214, 214. 215 Baii. Soul. 9 0 Basman, ltlltan 50. 52, 54, 54, 55 67. 67, 76, 208 Bouhour. 25 6. 84,108. Molest. Phoiographle, Film lbaakl, 22 Bavhaus magarne. 22. 2 3 Boyer, Herberl 47. 48, 51, 5 8 59, 64, 201 Beoch C~lhre, 131, 131 Beoll, Lester, 56. 62. 64, 154, 201 Bwrdhley Aub$ey, 13 18 The Beotlei, 7 8 Beeke. Anton. 113 Beekerr, Frank 114. I15 Behnken. Walloana 113. I14 200

226. New York School 56-79, role 204, 204 d a?, dmrector 4 4 5 5 Bellomy Frank, 113 Ameiiko/Amsiza lllu~*oied. 56, 57. Bendck. Roberi, 4 7 7 8 Polrh edllon cover. 7 8 Bennlnaion Hazel 222 ~rnsterdam see Dukh rnogorlne Badoy, Perre IZP deilgn Bslfner llluilneile leftung 16. 30, Anderaan. Jim, 105 32. 39, 40 Ansd Ruth 56 96. 107 122 Becnard Walter 111 123

D', A,be,ter fotogi0i'31 Beuyr, Joseph, 117 Arbetter h r r ~ e r s Zelbnq iAlZl. 30, Ber 8ohznlk, Sov,et magarne, 12 31, 312, 32. 36, 39 B8anch8, Paolo, I71 Arbua. Allen ond Dane, 71 B8ckrr Phil. 168 168, Pi, 212 Arch~ieciural ~xaoc#ot~on. lmdon. B8nder.Jareph, 48 Unsl X, I22 88rdioIl. Derek, 84, 94 9 6 Archiieduial Derlgn 80. 84, 84. Blort Roger. 107, 108. 129 105 Rhk 77 ~ ~

Arrhttecniral forum 6 4 Blornmeis8n Hans van 196 orch~~tura l magaznei, 27. 47, 80, 80. 82, 83. 86, 121. 122 1545, 189, I 9 4 199 The Archirecluial Revsew 8 0 8 3 'Manplan' cwer 83 Archtlpclure 27 Ardizone, Edward 201 area campar~~on. 224 Arena. 123, 30. 168, 174, 174 176, 202. 212, 213 Die Areno iparli magazn 2 7 Airowrmllh Cltve. 95 Arl ond hdvitrv 80. 84 aii dtrectws/edtors. 13. 18, 43. 56, 58. 95 123.127.198. 201, the lirrt age of 4455 Ari forum 189

or! nouveov revtmbsm 105 Arir and Cralti Mouemen!. 13

B I ~ ~ ~ ~ ~ ~ ~ , 12i.2 123. 123. 1545, 156, I99 Blurnr#ch, Chrlihph 216 Boch Conrad 101 Bocki8ng, Hanr, I 6 7 Bagger, Antonlo 2 7 Bogue, Mosro. 118. 120. 211 Boibo Kloriov ICIosi Sirug91d 27 Boich. H8eronymur 114 Baston Gbbe. 101, 189 BourkeWh#le. Margorep, 39, 42, 46, 4 6 4 7 Boxec, M a r l 84, 84 87. 9 6 BoydHaughlan, 18 Biodlard, Peter, 64, 64 Bradbury Polr~aa, 163 Bradley W,ll. 13. 16, 18 Brandl. BmI1 39. 88 Brondl. Wllly 114 Biemer, lo. 174 Brennan, Francs 46, 47. 48 55. 56. 58, 5 8 Br#lto#n, phangrapher, 146. 202

Brody. Nevle 114, I16 117, 118. 144 168, 174. 176. 202, 212, 213 Biookei, Pelx 104, 105 110, 113 Bubbler. Barney, 105 Buchanon, Tom, 131 Buehr Walter 48 BuIidog, 161 196, 197 Bulmer.lahn. 88, 9 4 Bunre 129 Burke Mtchoel 159 The Burr Mclnrorh MonhIy. 13 Burrln, W8Il. 44, 56 58. 59. 6 0 62 6 3 64. 66 6 7 117 130.154 Bush. Steve. 116 8uimm&i. 189, 190. 196. 218. 218 hissneis rnogo~~nei. 56, 64, 64. 111. 123. 129. 162, 187.189. 192. 193 218. 218, 219 Business Week 123. 129, 162. 163.189

Codge. Wmllmam, 56. 66, 72, 74 Cohlerr <A,,, 4 9 Colera, Adolfo, 142 Colmon, Me1 8 7 Campbell Heponh, 48 Compa Graf~ca. 26 27, 28 condd camera iechn#que 39 capo Rsbert, 43 ropt8oni. 43. 48, 159, 160 Cordmale CIoud8a 8 7 Corral. or, drecsr. 160 Coiaon, Davtd 131. 146. 147, 197 202

The C ~ m p l ~ a l lmbfber 84 compusr graphics. "lerhnlron' rchaolol, 228 campuler mogarmnes, 189 222. 222 computer piaducli~n/deagn. 224-5. 228-30, ond e l ~ l r a n ~ c mogazne. 22930. 230

Coniac!, 8 0 84 conlenls pages. 23. 90. 1845, 230 Cooke Peter 154 Cornrnorket 87 Coirtero dell0 Seco. Sew Giorni ."ppi....l, 101 Co~mopoliion, 13 M. 102 c~unlerc~llure. 107 Caur8n Derek, 80 covers, cover desgn. 15. 19 217, 31, 40. 44 48, 51, 58, 5 9 63. 07. 70. 7 5 76. 76. 78. 8 0 81. 81 90. 95 95 V6. 104 108 114 115 117 122 123 127. 131, 184,

18697, ago~nrrconvenl~on, 1945. roncepiual. 188, 194, lull~foiace, 190-1. moniuge and ll~slrol~on, 1923, norralve, 188. 189, 192, le~lboied. 189, 1967 Cox Paul. I55

Cart#er-8ieison, Hen,,, 43 CranbrooL Academy 01 An (USA/, Cmo V q u e 123 121, 123, 226 Coiiandre. 40, 50 Crawiords odsrllrng agency 8 7 Coil~al~one Renra 171 Croak Cllve 101 cove;d8ih, Pleri 163 Craokes loborolaries. 107 Cenro Coie 123, 170, 171 cropptng, 39. 43 90, 96. 187. Cenliol School of Arts. 84 190, 199, 199. 200. 201 TheCenhiry. 17 18 Croiby. Theo 84, 84, 86 Chamhian. Neule. 39 cvb#itr. 20, 25. rynlhetc. 22 thanel. Coco,"New lwk' 01, 208 ''cuturelabr' 120. 123 Chonneb, 111 Culver Serutce, i 7 Charleswarlh, Sarah, 137 Curnmtnr. Keumn, 117 Charm. 7 0 Czech maoarme deran. 25.

chart3 and d8~grams, 46 46 58, 58, 60. 62, 110, 2 2 0 3 DAbqaan, Roberto 142 Ch~k lond Michael 192 Dada. 2 0 22. 22 25 112 I16 Cheiet Jules, 17 DonaherJon. 163 Chermayefl, Ivan 5 9 dalabie retiiwol. 229 Chwari, Seymour. 107. 108 Dwsi, Angela. 102 C~u l~mt i r 112 118 Doas Pou 220 , . . Cih of Son honoico, 1 2 W CIacldge. John, 152 Clark, Rod, 120, 122, 175 197 Clebnd, 1 M . 4 0 44, 44, 46 47 58

Coater. NsgeI. 122 Cooler. Stephen 154, 155 Cae Sue. 203

Cologne Werkwhue, 58 Cootone process. 84 calour aupplemenla. 9 6 101 Commeder Gorconr, 121 Cornelb. Rsk. M 7 compocl d8ics. 229. 230. 230

De 8 en opbouw. 2 8 De Slsll group, 20. 25, 2 6 Degas, Edgar, 18 Del Veccho. Ra~amoro. 172 Deleii<o. len, 182 Delgado. Pedlo I86 Dell Publshmg 70 Demachy,Jeon, 113 Demarrhel~ei. Pol<#rk. 208 Depp, Johnny. I90 Derrsck, Robin, 120. 123 Derujlnaky 66, 208 Deifan 80 83 84 111,112 " Deriqn ond Art Dsrecl~on G o d

Seymour, Dauld. 43 Shohn, Ben. 107. 201 Shanahan, Mory 108 Sharp Morlvn, 102, 103, 104, 105 Sllow. 74, 74, 75. 76-7. 202 Signal, 31, 41 Slmplliarlmui. 18 S#lverrnan Helene 154 156 157, 195 Ssp Preu, 142, 2W Srey, Allred. 18 S,,"ai,an 116 Smbar,onil lnle~nal,onal. 114 Sirrh Ssnre, 121 Skrien. 114, 115 Skylme, 122 Slack. 8ml 83 154 Sl#ggers. KO. 194, 195 Sloan, iohn 13 18 Smor!, 123 Srnorh Hi&. 116 Smem IShiiil. 27 Smth. Gadlrey. 96 Sm8lh. Nsge 142. 143 'mare-psduie$', pho~omonbg~, 105 SnfRn' Glue. 116 Snow, Corrnd, 4950 Solomon, Ersch, 39 Sobtone proces, 84 Smoroll. Ben, 75 Sore. Edward. 107. 164 Sollsan. Enore. 123 Sovbirkeo iota 31 Sove~kw Kmo. 27 Sov~er Ilfe. 27 Sowremenaoy arkh,,ekluia lConrempararvArch~ieiebre!, 27 SoqerR~ulond ~ r n 8ild Sichel und Hammer 27 So280 47 Soanrh Cannexon 204

Spore Rib 107 Spxvlini 83 Speller, Slwe. 123 Der Splegel, 129 sdllaunion nkna ra~nbow dlect

S!ackpale, Peter 39 Stalmn. Josel. 36 rtandlrai. 91, 158. 158. 160 168 Skodman, Rolph 100. 113 Stele, B8II. 137 Slechen, Edward 49. 214 Stemberg Saul 201 Sbnbeia V ond G 23

8Eern. Beri. 186 Slew Edward E , 156 Slemns lacehin, 87 Stevens Preu 84 87 Sbne, hny, 162 'sloppi" close-up, 67, 208 Starch, Olto 56. 57 66. 70. 70, 71. 72 74 78

The SrrondMagonne. 18 Strater biker. 218 Streel A Smth Publlcatoni. 70 Stuart, Kenneh, 7 7 The Stud~a. 18 Sludco Sernso Soitori, 142, 143

sundo" ilmei Weekend Review, 101 rupremot<sm, 20. 26 Sur Express. 189 rurreol#sm, 49, 50. 76 90. I12 188. 212 Sumor lodmrlav. 27 5V. 64 Swanl phobgraphei 147 Sw#ll, Ian 168 Sw~u magaz~nedel8gn, 80. 81, 82, 83. 86, 160 Swtch. 131

b m a , Yaka. 161 197 Totler. 186. 189 Te8ge. Kare 25. 27 Te18ngolei. Sobmon 27 Tellei Juergen 168, 212. 213 i e m p . 123. 130. 174 174, 189 Texm Monthly, 57. 107 Tbchm, Maigaiet, 192 30 Doyr. 27 Thompron, Bfadbury 56, 64. 65. 66 67, 70, 84 Thornpion. Carol 119 Time, magazne, 39, 42. 44. 110, Ill. 129, 162. 163 Lme Oul, 112, 112, 188 The fimer Soklrdoy Review. 101 blmer, 30. Mileen Page, 27 Tornon. N~chola8. 87 Twm. Jan "on ILT

hulwseloulrec, Hen,,. 18 hwn, 80.1, 8 i 85, 86, 87, 878, 89. 95, 102, see olio A b u t Town tradead company magai~net. 64, 80. Ill. 182. 182, 187 Tran~~arIdSkorebaaidlng, 131. 1467, 196. W7 202 boveler, 184. 184, 220, 220, 22930, 230 lreocy, Eleonor 44, 46, 46. 47.

Troihsn, Nskdai 36 lroil, loall0 92 buemonn, Otb. 80 Trump. Donald, 188 Twpn 77, 80. W. 90-1, P i 92. 94, 94 96.102. 104 2020, 229 type 14. 20. 74. 91, 160, and tmoge, 130, 158, 158, 159, and meanng. 17282, l h ~ r n ~ v ~ ~ ' ~ trealmenl ol 64, 66 r,pq!oph8zhe ~~OU~IOIIII, 80 82

Uedo. Mfliuru. 180. 181, 185 Underground. 174, 175. 196. 197 ~ ~ d e r ~ r r n ~ d press. 102 5 , 108, 112. 113, 116, 123, 130

Ungleii. Derek, 102. 108. 187. 209 Upjohn Company. 63, 64 Uib0". Joseph, 44 Urban, Paul, 27 Urbntsltco, 80 Urena, Jav8er 179 us 1"10~~, ,0 " Agm"c", 57, 78

Voler,o Gerard 222

Vewn Alexander 27 Vmca. Angel A , 186. 200 la vie a" Grond A,,. 18. I9 la Vte Modeine. 18 Vsenna Secesi8oncrtr. 18 v,e,nom War, 43, 97, 100 V~gnell~, Maalmo. 1212, I54 VII. Nsls 179 VtIlage voice. I l l Vvnne, de, 18 V>ny1, 158 V#varell#, Coilo 82 voqe 1uc,en, 39

German 48, 118, Itallan (Vogue lslio!, 131, 132, 134, 172. 172. 186, IR7 714 71411

Vogue Speclale Illahil, 132 Vormgeverroiroc~ot~e 194 Voroihlov. Kmeni, 36 Vor8lIon Dornrnaue 172

W 121 Woldeck, Bob, 4 7 Wollham. Sue 162 Waihol. Andy, 104. 121 Woshmgl~n PoriMagorine, Ill. 189 Walion Albert, 136, 187, 214, 215 Wolion Norman, 176 WBMG, Ill Weavec. Robe,,. 201 Weklvllluiroied 39, 40 Wesdenleld 8 Ncolron, 80 Wecri, Monk", 175 ole W~!ICOI~UI wpplemen1. 101 Weik 80. 82. 86 weat, 57 Weil 01 England Cdlege 01 Arl. 94 Wer,"!l, 121 Wes,"oco lnipi,o,,onl lo, Piiaers, 64, 65, 66, 84 We,, 121 Who!? New, 64 Whmle. Theodore H 40 Why Not Ariocalei. 160 wtgwg, 220, 220 Wfgwom, 123 W~lcack, John. 104 W d , Lorrone. 48 W d Plakken group 114. 115 W#lk#e, Wendell. 42 Wcllr, Dovsd, 104, 105 Wmlion. Edward. 40

Wolf: Henry, 7. 50. 55, 56. 57. 60, 70. 74, 74, 75, 767. 78. 88 117, 189, 201, 202, Miual

". Walsey hm. 80. 83, 84. 85. 86, 87, 87.8. 88. 89, 90, 94 Woman, 81 Woman? O w n 81

Workon' l l l~~rored News IWINI. 32 The World of hrertoir, 122, 164 h4. 165 WarIdw8de. 162 Wresdlng federoiron Magmine, 131

Yomarhmla, Osamo. 193. 219 The Yellw Book. 13

Zo robe~hom IAbraodl, 27 Zorhorv Frank 50. 54 Z ~ l f lbyd. 220 Z8mmerman. John 132 '#"c~graph~ 16 illerne 27