magic-ai | mai business overview 2017

BUSINESS OVERVIEWMarch 2017

www.mag ic -a i . com

As the Clinician and Patient consult, MAI captures everything on a structured, networked and intelligent platform. Whilst handy, that’s not the magic bit.

MAI organises the history and symptoms to help guide the Clinician towards a diagnosis. That’s helpful, but here’s the real magic.

MAI allows the Clinician to share, collaborate and consult with colleagues and specialists in real time. And not just that.

MAI provides assistance to the Clinician with access to cognitive analysis of materials and data to provide insight to trigger new possibilities for any set of symptoms.

WHAT IS MAI

MAI is a secure, verified and compliant professional networking platform for Clinicians.

MAI harnesses the collective ingenuity and experience of Medical Professionals into discovery and collaborative deep learning.

MAI CAPTURES A MOMENT IN TIME

Consultation is captured

Systematises all data

Networks Clinicians with professional Peers

Networks Clinicians with AI

Supports and assists the Clinician with diagnosis

MAI is a professional network for Clinicians which assists with patient diagnosis and treatment by accessing relevant information, in context, delivered through process and assisted intelligence.

MAGIC HAPPENS BETWEEN CLINICIANS AND THEIR PATIENTS

MAI is a technical consultation platform which captures all data in a structured way. It exposes all clinical information to deep learning and AI within a network of expert colleagues and researchers.

MAGIC HAPPENS BETWEEN CLINICIANS AND THEIR PEERS

Cognitive engines provide industry specific analysis of large data while MAI creates an environment for the clinical process to be observed and supported.

MAGIC HAPPENS BETWEEN CLINICIANS AND MACHINES

Clinicians are empowered with real-time access to relevant, aggregated, high quality, peer identified clinical research resources, accessing deep learning, artificial and assisted intelligence.

MAGIC HAPPENS THE WORLD OVER BY BRINGING THE CLOUD TO THE CLINICIAN

Unstructured Data• It is estimated that 80% of the world’s data is

unstructured meaning health is invisible to BigData.

Medical Error • 3rd leading cause of death (Source: British Journal

of Medicine 2016).

Isolated Clinicians • Are time poor and overwhelmed by advancement

in research, knowledge and treatmentrecommendations.

Patient Records • Every patient contact is recorded and documented

differently, with much vital data invisible to thefellow Clinician, not easily shareable, and unawareof current expert understanding. The hugepotential of big data to transform clinical care isstymied by isolated record keeping within multiplesystems.

Search Engines • Sort by uninformed and random popularity and not

by expert (medical) relevance.

UNIVERSAL PROBLEMS

Diagnostic • Conversion of information into meaningful

diagnostics is restricted by lack of systemisedstructure and limits of any single Clinician’sknowledge.

Research • Clinically required research to generate diagnoses

are limited to data and information that theindividual Clinician has experience with.

External Influences • Pharmaceutical

marketing can influence education and treatmentdecisions.

Clinical Education • Education of Clinicians is not congruent with

patient care needs and is difficult to audit.

Healthcare System • Is burdened by the sum-total of missing clinical

data, isolated Clinicians, medical errors anddiagnostic and research limitations. Healthcaretherefore is bloated, extremely expensive and notmeeting our needs.

• MAI creates the environment for the data, the

network for the Clinician, and the intelligence to

tackle the clinical challenge.

• MAI develops trusted, relevant and up to date

surveillance tools, diagnostic tools, Patient data

recording, rating and evaluation scales, monitoring

tools, treatment algorithms, Patient and Carer

educational materials.

MAGIC IS THE SOLUTION

• MAI uses iterative interaction with subject matter

experts to collect data from workflow, diagnostic

process and social discussion and collaboration.

• MAI brings the cloud to the Clinician with a trusted

and secure professional network.

• MAI integrates thousands of medical record

management systems.

• MAI provides a relevant and verifiable learning

ecosystem.

MAGIC BUILDS CONFIDENCE

• MAI natively provides the mechanics for the

electronic collection of patient information in a

secure transactional record.

• MAI supports improved clinical performance,

professional networks and patient outcomes by

providing confidence in natural communication

between disconnected groups.

• As MAI grows, collecting appropriate ethical

approvals and informed consent from patients will

become a simple part of any clinicians process.

• MAI works to assist the professional, simplifying and

streamlining the delivery of quality in research and

care.

MAI is a breakthrough Patient records management

system that is highly secure and integrates with all

current systems. Systematised data capture informed

by the linked professional communities open to deep

learning and AI.

A MAGIC OPPORTUNITY

“LinkedIn for Clinicians”

• Secure, verified identities, trusted professional network.

“Facebook for Clinicians”

• Expert communities creating structured content

“Instagram for Clinicians”

• Easy documentation of photographic images,

radiology and laboratory results.

“Flickr for Clinicians”

• Photo and image sharing.

“Academia for Clinicians”

• Platform for academics and researches.

A PROFESSIONAL NETWORK

The Patient need drives virality as every patient has multiple Clinicians.

TopicGeneral Community

+ Discussion


+ Discussion


+ Discussion

High Level Contribution



Concept developed and proven within the Rare Disease and Genetics environment, targeting Clinical Geneticists and Genetic Counsellors in Western Australia.

PROOF OF CONCEPT

Performed process and systems analysis across organisations including:

• WA Health Office of Population Health Genomics• Genetic Services Western Australia• Genetic Services Victoria• New South Wales Centre for Genetics• Murdoch Children’s Research Institute

Phase 1 Research & Development

Status: Completed

Outcome Product Design & Development, Research & Analysis, completed successful Proof of Concept within GSWA / OPHG

Period > 2016

Product CDRT

COMMERCIAL PATHWAYPHASE 1:

Phase 2 Product Trial

StatusUnderway

Outcome Commercial product trials within GSWA

Period February – June 2017

Product MAI


Phase 3 Early Stage Commercialisation

Outcome CVP (commercial viable product), early adopters

Investment Required Seed Capital - US$500,000

Period July – December 2017

Product MAI


Phase 4 Scale

Outcome Scalable Commercial Product

Investment RequiredSeries A - US$3,000,000

Period January 2018 - ongoing

Product MAI


Initial Markets

• Specialist Clinicians.

• Discrete Communities and Interest Groups.

Within Australia

• Identified 45 major medical research institutes

that would form the primary target marketplace

in Australia.

• The tool can be deployed into Major Hospitals

and University diagnostic and clinical research

settings

Overseas

• Estimate a further 100-200 Medical Research

institutes.

Targeted Markets

• GPs.

• Hospital Networks.

• Private Practice.

TARGET MARKETS

Western Australian Health

Primary Opportunity

• Clinician Trial 20 Specialist Clinicians

• Clinician Roll-out 120 Specialist Clinicians

Upstream Opportunity

• GP Adoption 5,000 Medical Practitioners

National Health

Primary Opportunity

• Clinician 1,500 Specialist Clinicians


• GP Adoption 72,000 Medical Practitioners

International Health

Primary Opportunity

• Clinician 10,000’s Specialist Clinicians


• GP Adoption +1,000,000 Medical Practitioners

COMMERCIALISATION

Enterprise Value

The specialist, professional nature of the MAI user

base results in a significantly higher value per user than

would social networks including Facebook, LinkedIn,

Instagram etc.

Consider the value of a professional network…

• with verified proven identities.

• in the top echelon of earners.

• actively engaged through networking and research.

• highly engaged, in quest for best health outcomes.

THE POTENTIAL VALUE

Commercial Value

The MAI network has enormous commercial value at

scale. We estimate there is the ability to generate up to

as much as US$1000/user per year.

The Value to the Healthcare Community

MAI is a carefully protected environment for Clinicians.

Clinicians are the gateway to all health spending.

Imagine the Possibilities

• Pharmaceutical companies

• Health management

• Health Insurance

• Hospitals

THE MAGIC TEAM

Gavin Russell CEO & Founder

Gavin has over 20 years’ experience as an Executive Director and key technologist focusing on sound business principles and innovate thinking. He has an innate ability to deliver practical solutions that accomplish key objectives efficiently and effectively across multiple mediums.

Michael provides more than 15 years’ experience in start-up small to medium business enterprises, employed in various capacities including CFO, Finance Director, COO and Company Secretary in emerging private global technology entities. Michael holds a Bachelor of Business and a Certificate in Corporate Governance.

Michael Stocky CFO & Managing Director

Satch has 20 years’ experience in ICT industry across government, education and private sectors. Domain knowledge includes communication systems, application & information architectures, ICT infrastructure and systems. Is passionate about good practice and adaptive process in business and human interaction.

Satch KirkpatrickCTO & Principal Systems Architect

Dr Stocky has an unusual portfolio of skills and experience combining over 25 years as a Clinical Psychiatrist, significant leadership and administration roles within the hospital and community sector with extensive commercial experience as a director, investor and part founder of start-ups in technology and data utilisation.

Dr. Andrew Stocky Advisory Board

George has vast commercial experience as an entrepreneur, investor and advisor. Is passionate about tech, specifically mobile and blockchain. George continues a distinguished career in generating, crafting, building ideas, understanding and articulating the opportunities they herald, and finding ways to bring them to market.

George Tomeski Advisory Board

Gavin Russell Founder and Managing Director

[email protected]

+61 417 755 181

gavin.russell68

linkedin.com/in/gavinrussell

Michael Stocky CFO

[email protected]

+61 456 974 700

michael_24235

linkedin.com/in/michaelstocky