maidsfacebooktraining
TRANSCRIPT
Introduction to Facebook
Who are we?
The Maids has hired Brand Journalists to:• Setup customized facebook local pages and a range of
additional social media accounts• Produce ongoing content on your page and help you with
customer engagement• Help you build your local fan base• Help you leverage promotions on facebook to generate
referrals• Start an ongoing local PR program
Economy of Scale:• Custom facebook pages cost well over $1000 per site• Content firms such as hubspot charge $350-600 a month for
ongoing content• PR firms charge over $1200 for local press releases• A year’s worth of this service would cost you well over $12,500 a
year if you hired this work out yourself• The full cost is paid for by your National Ad Fund
Why would customers want to ‘like’ your facebook page?
65% of facebook users say they ‘like’ a business fan page to get exclusive promotions, coupons and deals
42% say the ‘like’ facebook business fan pages to get better customer service
Source: Mashable 2011 Facebook survey
Why have a local facebook page?
•Customers want to have relationships with the people they do business with•They want to have a relationship with you•They might ‘like’ a national brand page but most meaningful social media interaction happens at the local level•Facebook is competing with Google places in 2011 to be a viable local business directory
• Facebook generates a staggering 770 billion page views per month
Facebook Stats for 2011:• Average user has 130 friends and is
connected to 80 fan pages• Average user visits the site 40 times per
month – more than once a day• Average user spends 23 minutes on each visit
News Feed
I use The Maids and they do an amazing job.
Personal and Business Facebook?
Facebook Edit Info
Facebook Goals
• Build local fan bases to higher levels, full of loyal and active fans
• Drive new accounts using facebook page deals• Use Facebook to capture customer reviews
and positive comments you can use• Drive referrals from existing customers and
keep existing customers engaged
What do I have to do?
• Brand Journalists is producing content and you’ll have access to Engage121 to monitor what’s being said
• TMI will respond to customer comments, letting you know about activity on your page
• Post additional items as you want
Engage121 Screenshot
How do I get Fans?
• We’ll start regular contests for fans – photo sharing or video sharing to win a prize
• Add the link to your facebook page to your website and to your email campaigns
• Get staff to join and ask them to invite friends• Ask current customers to join to get special
promotions
Use QR Codes
What’s Next
• Content production and posting starts next week – Monday, 5/9
• Facebook pages are live – start sending people to them
• Engage121 is live• TMC has QR code from Brand Journalists for
every franchise – talk to the designer if you want to use them