PRESENTATION ON MAKE MY TRIP

Presented By:

Anurag Kumar Verma - 221031

Anvesh Reddy Methuku - 221032

Apoorva Gupta - 221033

Historical Evolution

Started operations in

US in 2000

2011-2013 made 5

acquisitions.

In 2011, focus on

mobile apps.

In 2010, Makemytrip

went public, listed

on NASDAQ

Slowly also offered

non business

packages

Started operations in

India in 2005

Business Model

Interaction

System

Makemytrip Interface Offering

Search Engine

Booking Facility

CRM

Airline Tickets

Hotel

Reservations

Holiday Packages

Railway Tickets

Bus Tickets

Car Rentals

Customer Care

Support

Website

Call Centres

Travel Executives

Makemytrip.com

Makemytrip

Stores

Marketing Strategy

Mission:- Gra the attetio of the user ad ifor aout MMTs USP- lowest air fare provider.

Message: The underlying behind the advertising campaign were that consumers

were dual hunters and looked for the cheapest price with assurance.

if you fid the lower fare we pay the differee was desiged to serve the purpose of grabbing the attention.

Brief Financial Summary:

Segment wise revenue

Air Ticketing

Domestic:

International

Revenue: $60.9million

No of Transactions:3794.1

Hotels And Packages

Hotels: Domestic and international

Packages

Conferences and Evets

Revenue: $164.1 million

No of Transactions: 568.1

Other Segments

Rail

Bus

Car

Revenue: $3.8 million

Revenue

Revenue increased by 16.4% in 2013 to $228.8 million over revenue of $196.6 in 2012

Major source of revenue has been the hotel booking and the packages

The company ended the year at the loss of $27.6 million as compared to profit of $7 million

Porters Model

Industry Rivalry

Threat of New

Entrants

Bargaining Power of

Customers

Threats of Substitutes

Bargaining Power of Suppliers

Threat of New Entrants

Threat of new entrants is moderate:

It demands huge capital requirement to set up an e-commerce based online travel portal

Developing web portals, mobile applications and maintaining 24x7 customer support requires expertise

Brand establishment requires value addition which has to be unique from the existing market players

Threat of Substitutes

Threat of substitutes is low:

Airline companies, Travel companies, Hotels could pose a threat as substitutes Considering the complexity involved in the online business model, substitutes

may restrict to their conventional platform

Substitutes cannot offer product comparisons to the customer as they focus on their individual products

Bargaining power of Suppliers

Bargaining power of suppliers is High:

Suppliers provide the actual products and set the base prices on which MMT earns margins

Any fluctuations in the prices or the quality of the products from the suppliers could adversely affect the business

Role of suppliers is crucial in maintaining B2B relations which is the core activity in online travel business

Bargaining power of Customers

Bargaining power of customers is low:

Since MMT offers the lowest prices available in the market, there is nothing customer could bargain

Base prices are already fixed by the suppliers and the role of customers on influencing the buying decision is limited

Product customization is very low in online travel market which further reduces the power of the customers

Industry Rivalry

Industry rivalry is moderate:

Being the market leader with a market share of 47%, MMT attracts high customer visibility

Competitors such as yatra.com, cleartrip.com are the market challengers having a market share of 20% each

Maintaining the top position in the market from the competitors is the prime focus

focus this yea fo MakeMyTrip is to move

beyond customer satisfaction

and towards creating

customer DELIGHT!!

Consolidation, dynamic packaging, offering more for less, creating a memorable experience

ADVERTISING STRATEGY

With more and more players entering the segment, it is necessary to advertise to ensure you have captured sufficient mind-share.

Again, the product basket that we offer is growing and our customers have to be updated accordingly.

WAY AHEAD

In the coming 2 years, revenues from air ticketing and hotels & packages ill hae an eual shae of 50:50, Deep Kalra, CEO & Founder of the ticketing company said

in May this year.

The online ticketing company, which at the time of going public three years ago had 85% of its revenues coming

from air ticketing,

now gets only 68% from selling flight tickets. Whereas

revenues from hotels and packages have gone up.

13% of Total Domestic Online Hotel Booking

via mobile

Customer Centric Strategies to Drive Online

Hotel Booking

THANK YOU