ACKNOWLEDGEMENT

We are greatly elated to present our report on “makemytrip.com”.

We take this opportunity to convey our heartfelt gratitude to our

lecturer Mrs.Pallavi Upadhyaya

who has supported us all throughout the semester to make our study

easier, whose encouragement and guidance has made the

presentation and report a success.

We also convey our earnest thanks to all the other people who have

helped us both directly and indirectly, in our diligent endeavour.

CONTENT:

1. TRAVEL INDUSTRY

2. Online travel industry

The world is a book and those who do not travel read only one page.”

Travel Industry:

The tourism industry in India is substantial and vibrant, and the country is fast becoming a major global destination. India’s travel and tourism industry is one of them most profitable industries in the country, and also credited with contributing a substantial amount of foreign exchange. This is illustrated by the fact that during 2006, four million tourists visited India and spent US $8.9 billion.

Several reasons are cited for the growth and prosperity of India’s travel and tourism industry. Economic growth has added millions annually to the ranks of India’s middle class, a group that is driving domestic tourism growth. Disposable income in India has grown by 10.11% annually from 2001-2006, and much of that is being spent on travel.

The Tourism Ministry has also played an important role in the development of the industry, initiating advertising campaigns such as the 'Incredible India' campaign, which promoted India’s culture and tourist attractions in a fresh and memorable way. The campaign helped create a colorful image of India in the minds of consumers all over the world, and has directly led to an increase in the interest among tourists.

Travel industry is one of the biggest facilitator in the tourism operations

The travel industry caters to recreational, leisure and business travellers. According to the World Tourism Organization, the travel industry generated revenues of US$856 billion in 2007.

The travel sector covers the following services:

Transportation services (such as cruise ships, airlines and taxis) Hospitality services (including accommodation in hotels and resorts) Entertainment services (in casinos, amusement parks, shopping malls and the theatre)

Online travel industry in India:

India is the most dynamic and fast growing online travel market in the APAC region. The online travel market in India has witnessed tremendous growth and is attracting large number of national and international players. Private equity players have made huge investments in the online travel agency (OTA) segment in the past two years. . The key challenges in this industry are are low margins, high operating costs, and poor internet and credit card penetration.

The keys trends are shift in competition from air to non-air segment, growing m-commerce platform and offline counters, entry of meta search engines, travelogues and booming religious tourism.

The travel boom, emergence of low cost carriers, proliferation of the internet and the growing acceptance of e-commerce over the last few years, are key factors that have contributed the emergence of this sector as a formidable force in the overall travel industry. The online industry is at a boom and industry estimates show that offline travel industry has experienced reduction in the market share and revenue owing to the fact that online portals have become for popular

Make my trip.com:

MakeMyTrip.com, India’s leading online travel company was founded in the year 2000 by Deep Kalra. Created to empower the Indian traveller with instant booking and comprehensive choices, the company began its journey in the US-India travel market. It aimed to offer a range of best-value products and services along with cutting-edge technology and dedicated round-the-clock customer support.

After consolidating its position in the market as a brand recognised for its reliability and transparency, MakeMyTrip followed its success in the US by launching its India operations in 2005.

With the foresight to seize the opportunities in the domestic travel market, brought on by a slew of new airlines, MakeMyTrip offered travellers the convenience of online travel bookings at rock-bottom prices. Rapidly, MakeMyTrip became the preferred choice of millions of travellers who were delighted to be empowered by a few mouse clicks!

MakeMyTrip’s rise has been lead by the vision and the spirit of each one of its employees, for whom no idea was too big and no problem too difficult. With untiring innovation and determination, MakeMyTrip proactively began to diversify its product offering, adding a variety of online and offline products and services. MakeMyTrip also stayed ahead of the curve by continually evolving its technology to meet the ever changing demands of the rapidly developing global travel market.

Steadily establishing itself across India and the world, MakeMyTrip simultaneously nurtured the growth of its offline businesses like its franchises and affiliates simultaneously, augmenting the brand’s already strong retail presence further.

Today, MakeMyTrip is much more than just a travel portal or a famous pioneering brand - it is a one-stop-travel-shop that offers the broadest selection of travel products and services in India. MakeMyTrip is the undisputed online leader, with its share of the travel market extending to more than 50% of all online sales, a fact evinced by the trust placed in it by millions of happy customers.

Remaining reliable, efficient and at the forefront of technology, MakeMyTrip’s commitment and customer-centricity allows it to better understand and provide for its customers’ diverse needs and wants, and deliver consistently. With dedicated 24x7 customer support and offices in 20 cities across India and 2 international offices in New York and San Francisco (in addition to several franchise locations), MakeMyTrip is there for you, whenever and wherever.

Presently, the company is on track to achieve sales of INR 2500 crores (approximately US$ 500 million) in the financial year ending March 2010, making it India’s largest travel company.

In September 2005, MakeMyTrip.com launched its India operations and has been growing exponentially ever since, with annual growth rates in excess of 100%. The company is on track to achieve sales of $400M (Rs.1700 crores) in the f.y.e. March 2009. MakeMyTrip is the dominant market leader with over 50% market share.

The young pioneer (MMT) in travel was voted one of Asia's hottest technology start ups after undergoing a stringent review process, by Red Herring's editorial team. In a recent development, Red Herring adjudged MakeMyTrip.com among the top 100 companies in Asia. It is also the top seller among online and offline travel companies for all the major airlines and hotels in India.  The head quarters of this company are in Delhi. It’s a privately held company with around 750 employees. The revenue

generated in the current financial year by the company summed up to Rs. $400,000,000.

In India it was founded by Mr. Deep Kalra. The co- founder of this avenue is Mr. Sachin Bhatia.

MakeMyTrip.com ensures that every transaction you conduct online is in a safe and secure environment. To achieve this, MakeMyTrip.com is protected by Secured Socket Layer (SSL) technology by VeriSign, the leaders in encryption technology. The process of encryption takes your credit card information and converts it into bits of code that are securely transmitted over the Internet. This scrambled data cannot be read as the information travels over the Internet. Your credit card details may be shared with our service providers or vendors to the extent deemed to be necessary

In September 2005, MakeMyTrip.com launched its India operations and has been growing exponentially ever since, with annual growth rates in excess of 100%. The company is on track to achieve sales of $400M (Rs.1700 crores) in the f.y.e. March 2009. MakeMyTrip is the dominant market leader with over 50% market share.

The young pioneer (MMT) in travel was voted one of Asia's hottest technology start ups after undergoing a stringent review process, by Red Herring's editorial team. In a recent development, Red Herring adjudged MakeMyTrip.com among the top 100 companies in Asia. It is also the top seller among online and offline travel companies for all the major airlines and hotels in India.  The head quarters of this company are in Delhi. It’s a privately held company with around 750 employees. The revenue generated in the current financial year by the company summed up to Rs. $400,000,000.

Makemyrip.com is both B2C and B2B model. It is a transaction based revenue model. Their

main target is customers who travel, and those who access internet.It is financed by Nexus India capital. The co- founder of this website is Mr. Sachin Bhatia.

MakeMyTrip.com ensures that every transaction you conduct online is in a safe and secure environment. To achieve this, MakeMyTrip.com is protected by Secured Socket Layer (SSL) technology by VeriSign, the leaders in encryption technology. The process of encryption takes your credit card information and converts it into bits of code that are securely transmitted over the Internet. This scrambled data cannot be read as the information travels over the Internet. Your credit card details may be shared with our service providers or vendors to the extent deemed to be necessary. There are instances when the security issues has posed a threat to retain consumers.

As a registered member of MakeMyTrip.com, you will be entitled to savings and benefits on airfares, hotel reservations, holiday packages and car rentals, among other travel services. In addition, look forward to receiving monthly newsletters

and exclusive promotions offering special deals.

That's why we've provided this Privacy Policy, which sets forth our policies regarding the collection, use and protection of the personal information of those using the MakeMyTrip.com website. Personal information means information that can be linked to a specific individual, such as name, address, telephone number, e - mail address, and credit card number.

Financial Investors include SAIF Partners, Helion Venture Partners, and Sierra Ventures

ABN AMRO Bank in association with India's leading travel portal MakeMyTrip.com launched the Travel Credit Card `GO'. The `'GO Card is a distinctive offering in the travel credit card space; powered by `GO' Miles it has a unique rewards program which gives the cardmember a chance to redeem points as Cash against any air ticket to any destination or any hotel stay or holiday booked on MakeMyTrip.com. That's not all, to ensure that cardmember could quickly fund his/her own travel there is an option of `Accelerated GO Miles' whereby the cardmember gets up to 10 times more rewards on purchases made at MakeMyTrip.com. The Card also comes with a comprehensive range of travel related offers and discounts.

Awards and certifications:

Make my trip has bagged enormous awards and certifications . It is powered by CRISIL for being a medium sized enterprise that has created benchmarks of excellence through their outstanding performance in the Travel and Tourism. Some of the awards are as follows:

Superbrand India – 2009-10 Great Places To Work – 2009 Best Travel Website – CNBC Awaaz – 2008-09 Most Visited Travel Website – comScore – 2005-09 Most Preferred Online Travel Agency – Travel Biz Monitor Survey – 2008 Number One Online Travel Agency – JuxtConsult – 2008 Gold and Silver – Abby Award – 2007-08 Among the Top Ten Websites visited by Indians – comScore – 2007 Nominated World Travel Awards – WTA – 2007 Among 100 IT Innovators – NASSCOM – 2007 Best Online Travel Company – Galileo Express Travel World – 2007 Emerging India Award – ICICI Bank & CNBC TV18 – 2006 Asia's Hottest Technology Startup – Red Herring – 2006

Airline

Air Canada – Outstanding Performance – 2008 Singapore Airlines – Top Passenger Agent – 2007-08 British Airways – Outstanding Revenue Contribution – 2007-08 Air Mauritius – All India Top Ten Agent//Top North India Sales Award – 2006-

07//2007-08 Cathay Pacific – Outstanding Performance – 2007 Malaysia Airlines – Top Agent Award – 2007 Lufthansa – Outstanding Performance – 2006-07 Kingfisher Airlines – Outstanding Performance – 2006-07 Indian Airlines – Achieving Highest Domestic Passenger Sales – 2006-07 Air India – Outstanding Contribution to Passenger Sales – 2005-06 Jet Airways – Award of Excellence – 2005-06 Gulf Air – Continuous Support

MakeMyTrip’s Services:

International and Domestic Air Tickets- : Search, compare and book tickets on any airline, including LCCs (Low Cost Carriers) and full service airlines

Holiday Packages – tour packages to travel around the globe at affordable prices.

Hotels - Real-time booking of over 25,000 domestic and international hotels at discounted tariffs

Domestic Bus and Rail Tickets- Private Car and Taxi Rentals- it provides services such as personal cars for

tourist who book through them.

Weekend Breaks: Thousands of options for short stay holidays at all price points

MICE (Meetings, Incentives, Conferences & Exhibitions) - The meetings, incentive, conferences and exhibitions team provides a stellar service which has been testified by over 200 corporate houses.

Road trips: Myriad options for motorable trips from all large cities; with interactive maps

B2B and Affiliate Services - MakeMyTrip.com offers B2B services too. Local agents around the world can access the above products through its extranet, IndiaAhoy.com.

1. BRANCHES OF MAKEMYTRIP :

They have several bracnes all over the world. The branches that are being operated in India and

other countries are mentioned below:

INDIA

Mumbai NagpurAhmedabad KolkataVadodara NashikBangalore ChennaiSurat GoaGuwahati ludhianaHyderabad Lucknow

GLOBAL BRANCHES :

U.S.A NEW YORK

AUSTRALIA SYDNEY

WHAT PERSONAL INFORMATION WE COLLECT FROM YOU AND HOW WE USE IT?

When browsing our site, you are not required to provide any personal information unless and until you choose to make a purchase or sign up for one of our e-mail newsletters or other services as described below.

Making a Purchase

In order to purchase travel and/or related services through our site, you must provide us with certain personal information such as your name, credit card number and expiration date, credit card billing address, telephone number, e - mail address and the name or names of the person(s) traveling (if not you). We may also ask you for other personal information, such as your frequent traveler numbers. We require this information to process, fulfill and confirm your reservations and transactions and keep you informed of each transaction's status. If you are making a reservation for one or more travelers other than yourself, you must confirm and represent that each of these other travelers have agreed, in advance, that you may disclose their personal information to us.

Member Registration

If you choose to become a registered member of MakeMyTrip.com site, you must provide your name, address, telephone number, e-mail address, a unique login name, password, and password validation, and a password hint to help you remember your password. This information is collected on the registration form for several reasons including but not limited to:

Personal identificationTo complete air, hotel, car, and other reservationsTo allow us to contact you for customer service purposes, if necessaryTo customize the content of our site to strive to meet your specific needs; and/orTo make product or other improvements to our site. In addition, we need your e - mail

address to confirm your new member registration and each reservation you transact on our site. As a MakeMyTrip.com site member you will also occasionally receive updates from us about fare sales in your area, special offers, new MakeMyTrip services, and other noteworthy items. However, you may choose at any time to no longer receive these types of e - mail messages. Please see our Opt - Out Policy described below for details.

 

Member Profile

As a MakeMyTrip.com site member, you can choose to complete your online profile by providing us with travel preferences, frequent - traveler or affinity numbers, credit card billing information, paper ticket delivery address, and other personal information. This information is primarily used to assist you in making reservations quickly without having to type in the same information repeatedly. For example, you can store your airline frequent - flyer numbers so that when your make a reservation on that airline, we may automatically pre - fill the frequent - flyer number input box for you.

 

Online Surveys

MakeMyTrip values opinions and comments from members, so we frequently conduct

online surveys. Participation in these surveys is entirely optional. Typically, the information is aggregated, and used to make improvements to the MakeMyTrip.com site and its services and to develop appealing content, features and promotions for MakeMyTrip.com site members. Survey participants are anonymous unless otherwise stated in the survey.

Promotions & Sweepstakes

MakeMyTrip frequently sponsors promotions and sweepstakes to give MakeMyTrip.com site members the opportunity to win great travel and travel - related prizes. Information collected by us for such activities may include contact information and survey questions. We use contact information to notify contest winners and survey information to develop promotions and product improvements to the MakeMyTrip.com site.

 

Automatic Logging of Session Data

We automatically log generic information about your computer's connection to the Internet, which we call "session data", that is anonymous and not linked to any personal information. Session data consists of things such as IP address, operating system and type of browser software being used and the activities conducted by the user while on MakeMyTrip.com site. An IP address is a number that lets computers attached to the internet, such as our web servers, know where to send data back to the user, such as the pages of the site the user wishes to view. We collect session data because it helps us analyze such things as what items visitors are likely to click on most, the way visitors are clicking through the site, how many visitors are surfing to various pages on the site, how long visitors to the site are staying and how often they are visiting. It also helps us diagnose problems with our servers and lets us better administer our systems. Although such information does not identify any visitor personally, it is possible to determine from an IP address a visitor's Internet Service Provider (ISP), and the approximate geographic location of his or her point of connectivity. 

Cookies:

"Cookies" are small pieces of information that are stored by your browser on your computer's hard drive. There are many myths circulating about cookies, but you should know that cookies are only read by the server that placed them, and are unable to do such things as run programs on your computer, plant viruses or harvest your personal information. The use of cookies is very common on the Internet and MakeMyTrip's use of cookies is similar to that of such sites as Expedia and Orbitz, as well as Yahoo!, CNN.com and other reputable online companies.

First and foremost, you can rest assured that no personally identifiable information ("PII") about you (e.g., name, address, etc.) is gathered or stored in the cookies placed by the MakeMyTrip.com site and, as a result, none can be passed on to any third parties.

Cookies allow us to serve you better and more efficiently, and to personalize your experience at our site. MakeMyTrip uses cookies to personalize your experience on the MakeMyTrip.com site, and with respect to advertisements. As to the former, these types of cookies allow you to log in without having to type your log - in name each time (only your password is needed. We may also use such cookies to display an advertisement to you while you are on MakeMyTrip.com site or to send you a "Best Day to Buy" email (or similar emails - assuming you have not opted out of receiving such emails) focusing on destinations in which we think you might be interested. None of this information is passed to any third party, and is used solely by us to provide you with a better user experience

on MakeMyTrip.com site.

A cookie may also be placed by our advertising server. Such cookies are used only for purposes of tracking the effectiveness of advertising served by us on our site and no PII is gathered from you by the use of these cookies, nor is this information shared with any third parties. Similarly, a cookie may be placed by our third - party advertising companies. These companies may use aggregated statistics about your visits to this and other web sites in order to provide advertisements about travel - related goods and services that you may be interested in. The information they collect does not include your PII.

The third - party advertising companies may also employ technology that is used to measure the effectiveness of ads. Any such information is anonymous. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No PII is collected during this process. The information is anonymous, and does not link online actions to an identifiable person. If you would like more information, and want to explore the option of not having this information collected by third - party advertisers.

Most Web browsers automatically accept cookies. Of course, by changing the options on your web browser or using certain software programs, you can control how and whether cookies will be accepted by your browser. MakeMyTrip supports your right to block any unwanted Internet activity, especially that of unscrupulous websites. However, blocking MakeMyTrip cookies may disable certain features on the MakeMyTrip.com site, and may make it impossible to purchase or use certain services available on the MakeMyTrip.com site. Please note that it is possible to block cookie activity from certain websites while permitting cookies from sites you trust, like MakeMyTrip.

What further differentiates them is that they believe in working out the plans of the program much before the allotted time.

Affiliate Partners: HindustanTimes.com Sify.com

Adchakhra.com

Tyroo.com

Komli.com

The platform is powered through Direct Track, leaders is affiliate Technology and tracking solution, Direct track helps to power more affiliate program and networks than any other technology in the world. Recognized as one of the most adaptable and trusted tracking platforms in the associate marketing industry, some advantages of this technology:

- Real-time reporting and analysis

- Renowned affiliate technology since 1997

- Solutions to optimize the serving and to deliver high ROI Supports multiple creative format such as JPEG, Flash, HTML, XML etc 30 day click cookie.

Makemytrip has tie up’s with the following airlines :

• Flights

Kingfisher airlines ,Indian airlines ,Jet airways ,Air india ,Indigo

airlines ,Cheap international airfares

Makemytrip has tie up’s with the following locations for hotels which

includes the 5 stars and 3 stars hotels in the below mentioned locations.

• Hotels

Delhi ,Mumbai ,Bangalore ,Kolkata ,Chennai ,Goa , Other India hotels in

several other cities

MakeMyTrip.com always strives to provide more than expected and does that amply and aptly using various value added services to cater to a variety of travel needs. Here's why MakeMyTrip.com is the ideal travel service provider to assist with your corporate travel needs:

Right Size - not too large or small. With a current strength of 700+, and a special corporate service team working in shifts 24x7, you and your company will be well serviced.

Right Focus - being a pioneer in the US-India online sector, MakeMyTrip.com's focus has always been to get the best deals and rates for its clients and to provide them more than they ask for in terms of great service.

Right Commitment - MakeMyTrip.com is committed to providing a wide range of travel products and cost effectiveness at all times.

Right Database - MakeMyTrip.com has its own database of airfares, hotel rates, car rentals, and more. Availability of each product is checked and only then offered for your travel. In other

words, you get all confirmed arrangements from our end in one go!

Right Tie-ups - MakeMyTrip.com has tie-ups and alliances with all the major airlines and hotels.

Right Information - MakeMyTrip.com shows responsibility to corporate clients by providing constant information and guidance to monitor, track and control travel costs.

Website Value: $1,190,000 Daily Uniques: 375,000Daily Pageviews: 565,000Popular In: India, United StatesOnline Since:08 May 2000Alexa Rank: 1838Coeficienti: Visits: 620, Views:21.3, Vis per user:1.5Other coef: Vechime: 1.8, C_country:0.7419, C_source: 0.97824 Last update:26 Aug 2009 UPDATE

.

Online portals:

Yatra:

Yatra.com

Yatra Online Pvt. Ltd. is a smart travel company providing information, pricing, availability and booking facility for air travel, hotels, buses and car rentals across 5000 large cities and small rural areas around the globe. As an online travel company, Yatra.com acts as a complete tour planner for travelers and is a one-stop shop for every travel need.

Yatra's multi-language customer service center enables business and leisure travelers to make well-informed and cost effective bookings 24 hours, 365 days a year, through its online, call center and mobile support. The air ticket bookings on the user-friendly website give out the cheapest rates available in real time. As one of the largest consolidator of hotels, Yatra provides room-booking facility in over 2,500 domestic hotels across 250 destinations in India. Yatra also has international tie-ups with major consolidators for over 90,000 hotels across the world. The prices are highly competitive and booking rates are available at the lowest rates in real time. Yatra provides hundreds of holiday packages to its customers that include best deals and rates across the globe.

Since its inception, to facilitate individuals as well as businesses in planning trips of all nature, Yatra.com has created a niche for itself in the industry. In its ongoing endeavour to increase customer touch points, Yatra.com is offering its services through mobile and retail mediums. With these options, customers can now book their travel and hotels in a convenient manner over mobile handsets or by walking-in to the outlets of Yatra.com’s retail partners.

The Yatra.com team is currently 700 people strong with staff being based across 16 cities in India. Yatra.com wins the ‘BEST ONLINE TRAVEL AGENCY’ Award for the Year 2008 By Galileo Express Travel World

 Travelchacha.com

travelChaCha.com is a part of Culture Holidays India Pvt. Ltd, a complete TRAVEL MANAGEMENT COMPANY teamed by hardcore professionals with average experience of 12 years in overseas client servicing and growing in geometric proportions, approved by the Government of India, Department of Tourism and also a members of ASTA (American Society of Travel Agents) and IATO (Indian Association of Tour Operators ).

India, the country of thousand facets has it all, from the desert frontier of Rajasthan to splendid Himalayan hideaways, an incredibly dissimilar South, endless beaches, wildlife encounters, erotically appealing sculpture on granite, encomiums of rare art and craft, serene landscapes and monumental edifices of five millennia waiting to be explored and that is where we, travelChaCha.com, a professional at the epitome of success on Indian tourism-step in to help you to zero down on the right kind of places you want to visit and to help you getting closer to your destination of dreams.

travelChaCha.com is the travel site that gives the users the best deals possible.That's not all, several consumers today can plan entire vacations by just logging on to our website.

travelChaCha.com has everything that one needs to know about going on a trip to one destination. Our customers have been our ^ambassador^. A corporate culture of PUTTING PEOPLE

FIRST has given us the edge and made us FIRST AMONG EQUALS We stand tall among the herd. Being different from the rest . Being the leader not a follower has made us the proverbial 24 karat gold which has been tempered. We have been recognized in the industry as being the consumer's best travel companion. We have been operating a variety of tours for our Groups and Individual tourists and have been able to mastermind our tours with great deal of efficiency. Our tours are as below:Tailor-made packages, cultural tours, adventure tours, religious tours, yoga & meditation tours, Rejuvenation & Ayurveda tours, safaris, special interest tours, conferences, incentives and much more in the Indian Subcontinent. Other services are Hotel Booking, Air Booking, Itinerary Planning and Tailor Made Holiday,

Travelchacha.com is a leading india travel agent and tour operator providing unparalleled tour packages that perfectly suit the budget traveler and holiday seeker. It is backed by superior technology and excellent customer service with unmatched convenience of 24×7 Online Hotel Reservations Guide which make it easier for travelers to make travel and vacation reservations at their finger tips.Book Cheap flight tickets @ Free taxes extra.

Travelmartindia.com:

TMI is a part of the Gursahani Group of Companies, and we have interests ranging from Travel, Healthcare and Real Estate Management etc.

TMI has been established since the last 26 years and offers the following Travel services:

Airline Ticketing, Corporate Travel Management, Worldwide Hotel Reservations (45,000 Hotels), Group Tours for Incentives, Dealer Conferences, Car Rental Services, Foreign Exchange, Travel Insurance, Visa Services etc.

TMI has a large network of Travel Affiliates worldwide (more than 26 Countries) which enables us to fulfill our client’s customized Leisure Holiday requirements in an effective and timely manner.

TMI has a strong and experienced Management Team supported by an experienced dynamic Middle Management Team and we currently have staff strength of more than 50 Executives.

TMI pioneered India’s first Online Travel Portal and our mantra is to use the synergy of People, Process and Technology to deliver exceptional value to our clients.

Our experience of over 2 decades in the Travel Business , has enabled us to develop a strong internal processes and tools like CRM, Knowledge Management, Corporate Intranet etc to effectively service the increasing demands of our clients.

We are members of various Travel Bodies like

International Air Transport Association (IATA) Travel Agents Federation of India (TAFI)

Indian Association of Tour Operators

Department of Tourism

Due to the support of our clients we have bagged numerous Prestigious Awards from Airlines and our Suppliers in recognition of our best practices & outstanding performance.( in fact we have been so overwhelmed with the various Awards is that we have no place to keep them…….. we are not trying to be immodest.)

At TMI ,we firmly believe that our success story has been scripted by YOU …our customer who has reposed faith in our services over the years….we feel that this is the best form of advertisement…rather than spending money on Full Page Ads & Expensive TV commercials ( …hey…we are not taking a dig at our competitors) , but we honestly believe that we should pass the benefit to our customers ( who are spending their hard earned money)

Over a period of 23 years, Travelmartindia.com has established business associations with over 50 airlines, 30,000 hotels worldwide, a national network of 32 franchises .This enables us to provide more choice, comfort and savings to our clients.

Finally, our greatest award is our client's satisfaction.

Our efforts have been recognized, year after year by our various partners in Service, the following are the awards which have been bestowed on us.

TMI is one of the fastest growing, one-stop travel solutions company catering to all your travel related needs like Domestic & International Air Bookings , Hotels Worldwide, Leisure Packages, Cruises, Foreign Exchange, Visas etc

Originally known as Sound Travels, we have been in the travel industry for over 23 years .. At the beginning of the millennium, we transformed ourselves to Travelmartindia.com, India's first brick and click company, making us the first Indian IATA travel company to have it's own e-commerce travel portal.

Today Travelmartindia's business covers 50 airlines, 30,000 hotels worldwide, a national network of 32 franchisee's .

Part of the Gurusahani Group of Companies, Travelmartindia has a strong and experienced management team. Citibank is a strategic stakeholder and partner in our company.

We constantly re-invent ourselves to keep up with the fast changing times and the needs of the discerning client by adding with new products/services and the use of latest technological tools.savings in their travel planning.

We provide the best value to our customers by providing more choice, more control and more

Travel guru.com:

It focusses on the following factors to make it a different site: 

Transparency : We have no bias towards any airline or hotel. We present you with all available options and you decide what the best option for you is. Also, our prices are inclusive of all taxes

Choice: We offer access to deals on more than 500 airlines and 90,000 hotels across the globe and the options continue to grow.

Convenience: As a one-stop shop, Travelguru allows you to view all deals on a single website – www.travelguru.com. You can also call us on +91 22 4275 4878 (standard charges apply) between 8am-10pm. You can also SMS “TRIP” to 58888 and one of our reservation agents will call you to help you plan and book your travel.

Savings : We can offer you the best deals that are available thanks to various alliances we have entered into with leading airlines and hotels.

Security : Travelguru understands your need to transact in a safe and secure environment. All your information, be it financial or otherwise, is protected using the Secure Socket Layer (SSL) technology standards from Thawte.

Travelguru is India’s leading travel website, offering you the best prices on flights, hotels and holiday packages across India and the world. Travelguru makes planning and buying a holiday or a business trip easy and convenient. Travelguru’s current product offering consists of airline tickets, hotel rooms, vacation packages and cruises. We will shortly be expanding our services to offer a wide array of travel-related services including car rentals.

Travelguru’s flight booking engine is powered by iXiGO.com®, the award winning meta search engine available on the internet and mobile. iXiGO searches across multiple airlines and finds the best deals for travelers.

Comparison of traffic of diff online portals:

Source: quantcast

Yatra n mmt are two popular websites that offrbook railway, airline, bus & hotel tickets. Both these websites give you the comfort of ordering tickets from home with just a click of mouse.

Comparison between MMT and Yarta.com:

a.) Makemytrip.com started in 2000 ( Founded by Deepak Kalra in the year 2000). Yatra seems to have made a late entry in the world of online ticketing. Nevertheless, Yatra.com has been creating enough waves since its inception.

b.) Yatra.com offers the following booking services : airline, railway and bus tickets and reserve hotel rooms and car rentals throught call center/internet. makemytrip.com offers all the above services except railway & bus. However maketrip.com visitors also have the option of Car rentals in popular Indian cities

c.) I ran both the websites on firefox ( sorry Microsoft I’m not an IE fan ) both the websites have pretty much the same look and feel except for the fact that Yatra’s homepage seems more dominate by text/content. Perhaps Boman Irani is Yatra’s brand ambassador. Both the websites have made pitches for “holidays” both domestic & international. Yatra.com’s navigation menu ( not exactly a menu but clickable links at the top) are better from the usability perspective.

 

d.) Makemytrip.com has two irritating links of “We are hiring” & “Corporate level”. Two blinking bright colored links which are irritating to the eyes. ( seems they’ve used Java Script.)

e.) Yatra.com has a toll-free customer care number which was not evident on makemytrip.com’s website. (Is it there or not ? I couldn’t see a search-tab either. I’m not sure but perhaps “online ticketing websites” don’t need a search function despite, the extensive pages in the website.

f.) makemytrip.com does need people as is evident from its recruitment section. Yatra.com on the other hand has a couple of jobs in the tech. domain at its Gurgaon office. Seems makemytrip.com is on a hiring spree for people from all domains ( definitely some customer care execs. ) I didn’t google much on makemytrip’s hiring plans though. Yatra on the other hand seems to have enough people on board and wants a couple of (atleast) techies.

g .) On a 256kbps connection a search for Delhi-Pune round airtickets took 2 seconds on makemytrip.com um…. and on Yatra.com this took more than sometime. ( I actually had enough time to bring my cup of coffee.) Finally, this was the result I saw on my computer screen.

Growth and development:Makemytrip.com, an online travel portal, has launched “maximum-saver” holiday packages to the US and Europe between April and September. The portal is offering fly-free packages for bookings done till 26 January, under which the cost of the package will not include airfares. There are four holiday packages to the US in the range of around Rs1.5-3.2 lakh. The four packages to Europe are in the range of around Rs60,000-1.9 lakh. . It has a new offer, which would give 100 people, chosen through a lucky draw, 200% cash back of the price of the package. The offer lasts till 24 January 2010. The promoters of makemytrip.com, India's largest online travel company, is planning to raise money for its future business expansion by way of diluting the promoters' stake in favour of an equity investor or by floating its initial public offer. It has introduced the concept of travel credit card GO. MakeMyTrip Now Offers Largest Bus Tickets Inventory in India (The Week, 1 March 09).

Bibliography:

Quantcast.com

Wikipedia

www.portalsindia.com

www.pluggd.in/...travel-industry/online-travel-industry-story-so-farhtml-425

www.exchange4media.com/e4m/.../izone_fullstory.asp?...id...

www.mouthshut.com