Hello

Thanks, @chrisniessl

Make something people loveBECAUSE THE BEST MARKETING IS FREE

Alexis Ohanian@kn0thing@thehipmunk

20M uniques

1.2B pageviews

3 months later….

Mindshare.

60% direct traffic

I don’t want short-term clicks

I want long-term love.

Travel porn

It works.“Top 10 Awesome Thai Foods To Make Your Mouth Water”

“I love @thehipmunk, but I love my mom even more: She is making the ultimate sacrifice and getting rid of her house so I can go to college.”

Mother’s Day Campaign

• Hundreds of submissions in 12hrs• Biggest single day jump in followers• Idea to execution in 9 hours• Cost < $300

“Hipmunk Me” Campaign

• 500 custom hipmunks requested in under 45 minutes• 568% increase in Facebook likes• 361% increase in active Facebook users• Idea to execution in a week

Shaun Jodi

Would you outsource

customer service?

Encourage everyone to tweet

Most won’t. That’s OK.

On Budgets

It’s not how big it is

It’s how you use it

Make something people loveBECAUSE THE BEST MARKETING IS FREE

Alexis Ohanian@kn0thing@thehipmunk