making google predictable with data science
TRANSCRIPT
Making Google predictable with data
science Andreas Voniatis
Nov 2015
You
How SEO works
Technical
Offsite
How to predict ranking factors
Competitors
Rankings
Competitors + Rankings
WHAT : SEO DRIVERS
Google uses over 800 factors
Data sources
Readability
PREDICT : READING AGE
Collecting the data
Test your ranking factors
Is your factor really a factor?
How do you compare?
Insight into action
Making Google predictable