making the funding case: randy cohen keynote
TRANSCRIPT
Making the Funding Case for Your Art House
Art House ConvergenceJanuary 22, 2015
Randy CohenAmericans for the Arts
@ArtsInfoGuy
Stone-Age Flute
Arts & Culture: 4.3 Percent of GDP (2012)($ in Billions)
Arts & Culture Tourism Transportation Agriculture Construction$0
$100
$200
$300
$400
$500
$600
$700
$800
$699
$434 $448
$174
$530
National Findings
Organizations & Audiences Spent
$135 Billion
@ArtsInfoGuy
Jobs Supported (FTE)
4.1 Million
Local & State Government Revenue
$22.3 Billion
Attendees Spent $24.60 Per Person, Per Event
Meals & Snacks $13.14
Souvenir/Gifts $2.74
Transportation $2.65
Lodging$3.51 Other
$2.56
@ArtsInfoGuy
Event-Related SpendingLocal vs. Nonlocal Audiences
Local Non-Local
$17.42
$39.96
59 percent of nonlocal attendees said: “this arts event is their primary purpose for their trip.”
AEP4 Calculator
www.AmericansForTheArts.org/EconomicImpact
National AEP4 Research Partners
Thomas Südhof2013 Nobel Prize for medicine:
“I owe it all to my bassoon teacher”
Drive for excellence…visual thinking…pattern recognition…problem solving…perseverance
Opera in the Outfield
Arts Students Outperform Non-Arts Students:
Average 100 Points Better on SAT Scores
@ArtsInfoGuy
1.4%
4.8%
0%
1%
2%
3%
4%
5%
High Arts Involvement Low Arts Involvement
Students with High Levels of Arts Involvement: Less Likely To Drop Out of School by Grade 10
Improved Academic Performance
Arts in Healthcare Benefits
• Reduced length of hospital stay• Fewer medical visits• Reduced use of pain and anxiety
med’s• Improved recovery time• Reduced depression
Think your vote doesn’t matter? 1 Vote . . .
We All Have a Job to Do!
Take Home Checklist
Join the Arts Action Fund—You Can’t Beat the Price!
Relationship building: make advocacy a habit
Tell your story . . . Where are your customers from?
Invite the candidates to your event
Offer to become their “Arts Resource”
Your first meeting should not be your last!