making the most of social media with linkedin, facebook groups, twitter hashtags and google+...
DESCRIPTION
I give you tips on how to increase engagement by becoming an authority in a niche on social media networksTRANSCRIPT
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Making the most ofSocial Media
by Alex [email protected]
http://twitter.com/alexmoss
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
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WHO AM I?and what do I do?
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
I am a...Digital MarketerSEO ConsultantWordPress DeveloperSpeakerBusiness Owner
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
Today I own 2 businesses
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
and I’ve worked with great businesses...
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AUTHORITY How did I get here? By being an
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People likePEOPLE
notBRANDS
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
I wrote for some great publications
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
I then Shared my own Work, not my Business’
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CREATE DISCUSSION
Don’t just create content...
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
Contribute to Social Q&A NetworksLinkedin (Profiles, Pages & Groups)Twitter HashtagsFacebook GroupsGoogle+ Communities & Hangoutsand your own Niche Sites & Forums
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
Contribute to...Linkedin Profiles● Get recommendations
● Endorsements are ok but don’t actively ask for them. Recommendations are more authoritative and personal
● Give recommendations to people you can give them to, you will appear on their profiles too.
● Connect your profile to your business, which you can
Also, make sure you link to your Linkedin profile from any corporate website that has a profile page of you.
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
Contribute to...Linkedin Pages● If you represent, or work for, a company
then this company should have a page too
● You can share relevant content to followers of your company
● You can then discuss the company’s post by commenting underneath, as well as interacting with any of your followers’ comments.
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
Contribute to...Linkedin Groups & Discussions
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
Contribute to...Linkedin Groups & DiscussionsYou can:● Browse and discover new groups from the
main Groups area of the website (https://www.linkedin.com/grp/).
● Search for specific topics in the search bar at the top of the site
● Contribute to others’ discussions.
Also, see Who’s viewed your profile! I’ve won clients keeping this page open all the time:https://www.linkedin.com/wvmx/profile
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
Contribute to...Twitter Hashtags
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
Contribute to...FacebookGroups
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
Contribute to...Google+ Communities& Hangouts
● Works the same way as Linkedin
● More technologically-minded and digitally focussed audience
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
Contribute to...Join Google+ Hangouts on Air
Ask questions live while someone hosts a Hangout Live on Air.
It can be accessed to watch live via YouTube and is saved once the finished the Hangout.
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
Contribute to...Host Google+ Hangouts on Air
Choose to host your own, invite people to watch and make it public for anyone to join
Tip: decide the best time to host it dependent on your target audience
Once you have finished the Hangout it will be accessible for anyone who missed it.
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TIMING It’s all about
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FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
Being an Authority meansKnowing your NichePublishing Relevant ContentTaking Advantage of Seasonality...and executing via Social Media at the RIGHT TIME
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Here’s a Great Example
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]
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NEVER STOPbeing the authority within your niche
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Thank You!Any questions?
Alex MossDirector, Firecask
Email: [email protected] Twitter: http://twitter.com/alexmossLinkedin: http://uk.linkedin.com/in/alexmoss1/
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]