making your website work for your business

7/10/2017 Making Your Website Work for Your Business

https://blog.designveloper.com/2017/07/06/website-work-for-business/ 1/7

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Making Your Website Work for Your

Business

By now, you have already known why having a strong website is important for your business

(https://blog.designveloper.com/2016/11/17/website-matters-business/). It isn’t just for fun anymore.

Just one glance at your site, prospects can decide whether or not they should work with you. Or

website is simply a place where customers are able to find you online.

However, many people misunderstood that a strong website is just a pretty one. Oh honey, you don’t

need a BEAUTIFUL website, you need an EFFECTIVE one. The one that you can actually put to work.

How to put your website to work

1. Step one is do the thing I tell you to do nearly every article I write….wait for it…THINK ABOUT

YOURSELF. This is the most important thing to be considered. If can’t be sure what purpose that your

website should serve, you can not create an effective one

To do that, you are going to need to take some time to think about who you are, and what the core

values of your business are. How could you change your business by changing your website? How can

your website make you business easier to run and for your clients or prospects to engage with you?

W E B S I T E D E S I G N ( H T T P S : / / B L O G . D E S I G N V E L O P E R . C O M / C A T E G O R Y / W E B S I T E -D E S I G N / )

B y V a n D o ( h t t p s : // b l o g . d e s i g n v e l o p e r . c o m / a u t h o r / v a n d o / ) o n J u l y 6 , 2 0 1 7

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2. Then, FIND OUT YOUR TARGET AUDIENCE. Along with you business goal, you need to determine

your target market. Who will visit your site? What do they want to get from your site? What would make

it easier for them to do business with you?

3. JUST DO IT. I know it’s not easy to sit down, asking yourself something that are rather vague. But,

just try to do it anyway. It may be the thing that makes your business great.

Next, I’m going to tell you some elements that your need to improve to make your website work for you

Call to act ion (CTA)What exactly is it that you would like your potential customers to do when they browse your website?

Do you want more newsletter subscribers, make a sale, provide information or gather contact

information?

Then include buttons which should be of a contrasting color and say exactly what you want them to

do: Call Me, Shop Now, Contact Us, Let’s Chat, Sign Up, Buy Now.

Take this stunning website which is one of our successful products as an example, its CTA is very

obvious and strong. See full website at: luminpdf.com (https://www.luminpdf.com/)

A successful website must have ability to convert visitors quickly into customers. So make your CTA

as clear and as easy for potential clients as possible to take the next step.

About us

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Where to sell your story? Yes, no place else but the “About us” page. The thing is many people seems

not to be aware of its importance. The “About Us” page is usually their second thought. But let me

unveil a secret, that page is one of the most visited pages on a successful website!

Therefore, it’s time for you to put some effort into making the “About us” page less boring. Do not write

long essay, just keep the page simple; give users just enough information. And remember it should be

personal, compelling, and definitely up to date.

Contact InformationI don’t know about you, but nothing drives me nuts more than a website that makes me revisit their

pages so many times to find out how to contact to them. Hey, I found your site, I like it enough to stay

and I want to do business with you, but guess what? I can not find your contact information. Are you

serious?

So, please display your contact information on every page if possible. It should be RIGHT-THERE. You

should also offer various options for potential customers to get in touch with you such as: your email,

your phone number or a contact form. A good way to do this is add contact information to all static

headers and footers.

Responsive designThere is no doubt that it’s the age of mobile devices now. Mobile seems to become everything

surrounding us from doing business, checking email, shopping or even playing game. Because of that

insanely increase of mobile devices, it’s a must for any kind of business to have a website that is

responsive.



When I make the browser thinner and wider, the layout magically

adjusts itself to fit any sizes of the browser. That is how

responsive websites work!

Check out: 5 Compelling Reasons Your Website Should Be Responsive

(https://blog.designveloper.com/2016/09/13/responsive-website-design/)



A website which isn’t optimized to be viewed onto a mobile means the page won’t be adjusted or fit

onto the small screen. So, your visitors have to zoom in and out, up and down, left and right on smaller

device to read content. That’s obviously the last thing a customer wants when they are on the move

and need to find out about your business.

Simple navigationIf you want to stand out from the crowd, a good navigation is the key factor you need to take care of.

Navigation isn’t necessary to be complicated. It should be easy to identify and easy to use.

Remember, people want convenience, not a challenge. The easier it is for people to use and navigate

throughout your site, the longer they are likely to interact with it.

Fast loading pageAccording to Hosting Facts (https://hostingfacts.com/), “A single second delay in your website

loading time can result in a 7% loss in conversion, and 40% of web users will abandon a website if it

takes longer than 3 seconds to load”.

Here are other Reasons Why Visitors Leave Your Website In 10 Seconds

(https://blog.designveloper.com/2016/10/13/reasons-for-leaving-a-website/)

Slow loading pages may be a major reason why your visitors hit the “Back” button without regret.

Nobody likes waiting for so long! There are tons of other options available out there, why would they

waste their time waiting for your page to load?

Relevant content

A good website is the one that not only work effectively, but also provide relevant content that your

audience want. Content have to cater to the needs of the users. It should answers questions that have

been posed by your audience. Once your customers have found what they have looked for, they are

likely to return your site to find answers for any further problems.

Last but not least, make sure all content is SEO optimized using relevant keywords so your targeted

audience can find your site.

Final thoughtsI’m sure by now you’re getting the picture. A website that works for you will not only save you time, but

also make you money.

It takes time and practice to produce a “be-you” website which attains the quality online presence your

brand deserves, not just a rushed creation from a dull template.



While your website essentially represents your business’s face, why don’t you take time to make

it shine! Want help getting your website to sparkle? Talk to our team

(https://www.designveloper.com/) to see just what we can do for you!

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