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    Pharmaceutical Management &Marketing

    ManagementsCategories And Different Angles

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    Management can be defined indetail in following categories/

    angles

    1. Management as a Noun2. Management as a Process3. Management as an Activity4. Management as a Discipline5. Management as a Group

    6. Management as a Science7. Management as an Art8. Management as a Profession

    http://www.managementstudyguide.com/management_process.htmhttp://www.managementstudyguide.com/management_activity.htmhttp://www.managementstudyguide.com/management_discipline.htmhttp://www.managementstudyguide.com/management_group.htmhttp://www.managementstudyguide.com/management_science.htmhttp://www.managementstudyguide.com/management_art.htmhttp://www.managementstudyguide.com/management_profession.htmhttp://www.managementstudyguide.com/management_profession.htmhttp://www.managementstudyguide.com/management_art.htmhttp://www.managementstudyguide.com/management_science.htmhttp://www.managementstudyguide.com/management_group.htmhttp://www.managementstudyguide.com/management_discipline.htmhttp://www.managementstudyguide.com/management_activity.htmhttp://www.managementstudyguide.com/management_process.htm
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    1. Management as a Noun

    Management refers to all those personswho are concerned with getting the

    things done through others.

    MD, GM, Board of Directors

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    2. Management as a Process

    Management refers to all that manager does - Planning, Organizing ,Staffing, Directing, Controlling.

    Management is a social process- management is concerned withdeveloping relationship among people for obtaining organizational goals.

    Management is an integrating process- Management undertakes the job ofbringing together human physical and financial resources so as to achieveorganizational purpose. Therefore, is an important function to makecombination of various factors.

    Management is a continuous process- It is a never ending process. It isconcerned with constantly identifying the problem and solving them.

    http://www.managementstudyguide.com/management_process.htmhttp://www.managementstudyguide.com/management_process.htm
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    3. Management as an Activity

    Informational activities: Managers constantly has toreceive and give information orally or in written.

    Decisional activities: Managers are continuouslyinvolved in decisions of different kinds.

    Inter-personal activities:Managers maintain goodrelations with them. The inter-personal activitiesinclude with the sub-ordinates and taking care ofthe problem.

    http://www.managementstudyguide.com/management_activity.htmhttp://www.managementstudyguide.com/management_activity.htm
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    4. Management as a Discipline

    Management as a discipline refers tothat branch of knowledge which isconnected to study of principles &

    practices of basic management/administration

    Or simple we can say that management isa course of study

    http://www.managementstudyguide.com/management_discipline.htmhttp://www.managementstudyguide.com/management_discipline.htm
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    5. Management as a Group

    Management as a group refers to allthose persons who perform the task ofmanaging an organization.

    Management as a group may be lookedupon in 2 different ways:

    1. All managers taken together2. Only the top management

    http://www.managementstudyguide.com/management_group.htmhttp://www.managementstudyguide.com/management_group.htm
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    6. Management as a Science

    Management has a systematic body

    Universally acceptance principles

    Experimentation & Observation Cause & Effect Relationship

    Test of Validity & Predictability

    http://www.managementstudyguide.com/management_science.htmhttp://www.managementstudyguide.com/management_science.htm
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    7. Management as an Art

    Practical Knowledge

    Personal Skill

    Creativity

    Perfection through practice

    Goal-Oriented

    Art implies application of knowledge & skill totrying about desired results. An art may bedefined as personalized application of general

    theoretical principles for achieving bestpossible results.

    http://www.managementstudyguide.com/management_art.htmhttp://www.managementstudyguide.com/management_art.htm
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    Management As Both Science And Art

    Management is both an art and a science.Last two slides clearly reveals thatmanagement combines features of bothscience as well as art. It is considered as a

    science because it has an organized body ofknowledge, which contains certain universaltruth. It is called an art because managingrequires certain skills, which are personalpossessions of managers. Science providesthe knowledge & art deals with theapplication of knowledge and skills.

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    8. Management as a Profession

    Specialized Knowledge Formal Education & Training

    Over a large few decades, factors such as growing size of business unit

    separation of ownership from management

    growing competitionhave led to an increased demand for

    professionally qualified managers.

    http://www.managementstudyguide.com/management_profession.htmhttp://www.managementstudyguide.com/management_profession.htm
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    Group Activity

    Goal- oriented

    Needed at all levels of Organization

    Social process System of authority

    Dynamic function (continuous, molding the enterprise with changingbusiness environment)

    Art as well as science Profession

    Intangible

    Nature/ Characteristics of Management

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    Getting Maximum Results with Minimum Efforts

    Optimum utilization of resources

    Minimizing the element of risk

    Improving overall performance

    Planning for the future

    Growth and Development of business

    Better quality goods Ensuring regular supply of goods

    Research and Development

    Purpose/ Objectives of Management

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    Achievement of group objectives

    Optimum utilization of resources

    Reduces Costs Increased profit

    Smooth running of business

    Provides innovation

    Importance of Management

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    Marketing Management

    Financial Management

    Personnel Management

    Production management

    Purchase Management

    Material Management

    Office Management

    Branches of Management