managing social media
DESCRIPTION
Presented to TASB Summer Leadership Institute June 12, 2009 in San Antonio and June 20, 2009 in Ft. Worth.TRANSCRIPT
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MANAGING SOCIAL MEDIABEFORE IT MANAGES YOU
BradDomitrovich
BanderaIndependent
School District
Texas SchoolPublic Relations
Association
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Some Recent Headlines
Teacher disciplined for Facebook postings.
Schoolteacher suspended for Facebook gun photo.
Young teachers go wild on the web.
MySpace leads police to murder suspect.
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A social trend in whichpeople use technologies
to get the things they needfrom each other
rather thantraditional institutions.
What is Social Media?
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147,000,000 adults in the United States use the Internet on a daily basis.
57,000,000 adults in the United States read blogs on a daily basis.
12,000,000 adults in the United States keep or maintain a blog.
Some Interesting Statistics
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55% of the entireUnited States adult population
went online in 2008 to get involvedin the political process
or to get news and informationabout the election.
2008 Presidential Election
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Press ReleasesPrinted NewslettersBroadcast - TV/Radio
WebsitesE-Newsletters/E-Newsblasts
All In-Person Stuff
Traditional PR Institutions
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Interactive Network (MySpace)Interactive Network (Facebook)
Photo Sharing (Flickr)Video Sharing (YouTube)
Journal Publishing (Blogger)
Social Media Technologies
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Networking Tools (Linkedin)Presentation Sharing (SlideShare)
Journal Publishing (Blogger)Scrapbook Publishing (tumblr.)
Communication Service (twitter)
Social Media Technologies
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Let’s talk about
Social Media,
Baby Boomers,
Gen X, and Gen Y.
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Fear of Losing ControlFear of Negative FeedbackFear of Legal Repercussions
Fear of Change
Fear KillsSocial Media Efforts
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Social Media forces youto share control with
your publics.
The Scary Partfor School Districts ...
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Social Media can help youbuild and maintain
relationshipswith your publics.
The Not So Scary Partfor School Districts ...
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It stinks!
A way for teachersto get into trouble!
A way for citizens tocreate anti-blogs!
What most districtsthink about social media!
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Stand outin the crowd!
Share newswith more people!
Build relationships!
How social mediacan help school districts!
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CONFUSED?
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USING SOCIAL MEDIA
VS.
PERSONAL
SCHOOL USE
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Linked-In strengthens and extendsyour existing network of trusted contacts.
Linked-In is a networking tool thathelps you discover inside connections.
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SlideShare allows you to share yourPowerPoint and Keynote Presentations.
Share publicly or privately.
Add audio to make a webinar.
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Blogger is a free blog publishing tool foreasily sharing your thoughts with the world.
Blogger makes it simple to posttext, photos, and videos.
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If blogs are journals, tumblelogs are scrapbooks.
Tumblelogs are slightly more structured blogsthat make it faster and easier to post to.
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Twitter is a service forfriends, family, and co-workers to stay connected
through the exchange of quick answers.
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WhosTalkin.com
SocialMention.com
Technorati.com
Are you in Cyberspace?
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STILL
CONFUSED?
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Social Media Thought #1
Everything you write is a permanent record of your
professionalism.Sister St. Catherine - my 6th grade teacher
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Social Media Thought #2
Check personal sites regularly if the public has access to them.
Even if you don't post inappropriate material, that
doesn't mean your friends won't.
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Social Media Thought #3
Think before you post.If you’re wondering
“should I post this?” ...you probably shouldn’t!
The world is your audience.
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Questions?