mark rolston presentation at emerging communication conference & awards 2009 europe

2 0 0 9 | W e s t e r g a s f a b r i e k | A m s t e r d a m | http://eComm.ec

Monday, 16 November 2009

© 2007 frog design. Confidential & Proprietary.

Mark RolstonChief Creative Officer

Beyond the Handset


“Technology is dominated by those who manage what they do not understand”

Murphy



“I’m your main connection to the switchboard of the soul...the Santa Claus of the subconscious” Strange Days

5


The first phenomenon:.

Something has happened to the handset


IxDA 2009



This has become a window

8


© 2007 frog design. Confidential & Proprietary.MEX: Personalization

The physical object is


© 2007 frog design. Confidential & Proprietary.MEX: Personalization

Open Systems Invite Innovation

it can be anything you want it to be



The second phenomenon:

people are frequently managing two lives



First Life



Second Life



inevitably our first and second lives are becoming en-tangled



The third phenomenon:

computing, in particular the human interface,

is undergoing a radical change



Touch was the important first step

17

It bridges the physical and virtual



the Wii introduced 3d control

18



technologies still in the lab are teaching the computer to better



Microsoft’s Project Natal

21



Microsoft’s Project Natal

22



There are also trivial examples


IxDA 2009



http://www.gravitytrap.com/sniff





some even create questions about what is real

http://www.marcotempest.com




Pranav Mistry, 6th Sense, MIT, 2009


http://www.pranavmistry.com/

http://www.pranavmistry.com/


It’s a self reinforcing loop:real becomes virtual becomes real...

University of Washington Laboratory virtual reconstruction of The Old City of


all of this points to a dramatic shift in the way computing fits into our lives



the problem with computing is that it requires computers



computing was relegated to special places



computing still requires we go into it’s world


35

but it is starting to become part of our world



would it be a stretch to say this shift is as big as the internet itself?

36



Ubiquitous Computing?Augmented Reality?

Computing in Context


this is the growing world of computing that is about our world - people, places,

things.

and accessible within our world.


39

Contemplate your own discomfort


Ralph Bremenkamp | www.frogdesign.com


“Borgs” outside the MIT, circa 1995


a weird question:


would you give away an eye to have it replaced with a camera?


Rob Spence | www.eyborgblog.com


the body becomes a node


mass-market examples are here already

Airstrip OB Remote Monitoring Application


Google Latitude | www.google.com/latitude


Nintendo Wii | www.wii.com


frog design, e-monitors, 2009


beclever.wordpress.comwww.sixuntilme.comDexcom | www.dexcom.com


So what happens when the device that records your medical status is also the device you use to update your social connections?”Lee Maguire, 2009

“


your heartbeat becomesa conversation


one last consideration,

one last reference,

and one last (weird)

question


frogdesign Dattoo. 2005

That thing absorbing and beaming bits won’t be a device you’ll be wearing.

It will be you.


“I can see through satellites now”Warren Ellis & Adi Granov, Iron Man, 2008


we know how that feels, right?


how quickly is augmented reality leading us to feel the need

for an augmented body to fully take advantage of it?


in other words...


Would you give an eye to see through satellites?


2 0 0 9 | W e s t e r g a s f a b r i e k | A m s t e r d a m | http://eComm.ec

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