market within a market report, quarter 1, 2013

WHAT IS A MARKET WITHIN A MARKET?

Just as the weather is different from Los Feliz to Santa Monica so is the Real Estate climate. While it

may be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm & sunny in

the Mid Wilshire area. The Real Estate market works the same way. Year-to-year there may be a

significant sales increase in Venice while at the same time there is an alarming drop in sales price

from the Palms – Mar Vista area even though they are literally blocks from one another.

With our vast years of experience, we at Keller Williams have come to notice that like the need for

a sweater by the beach and a T-shirt in the Valley, every market within a market has a very different

climate and therefore requires its own set of statistics for you to truly understand what is going on in

your neighborhood. Although you can easily access the broad national, state, and/or country

trends published by the media, they may not have anything to do with what is occurring in your

own backyard. After all, you wouldn’t watch a weather channel report for Seattle to decide if you

need an umbrella that day would you?

WHY THIS BENEFITS YOU – OUR CLIENT

Our extensive experience & knowledge has led us to notice that markets within

markets may be performing in a different way from one another and from national

averages.

With the current stringent lending situation, having knowledge of the specialized

market trends for the neighborhood you are contemplating is vital for true success in

your transaction.

Don’t be mislead by ideas that are not actual facts.

What is in fact occurring in the markets of those areas may be counterintuitive of

notions or ideas you may have perceived from national averages. Knowledge is

power and knowing all the facts will give you the power to make the most educated

choice.

$1,780,000

$802

25

47

201

98

23.38%

$1,285,000

$797

29

41

165

83

24.85%

-27.8%

-0.6%

16.0%

-12.8%

-17.9%

-15.4%

6.3%

BEL AIR – HOMBLY HILLS SFR

Median Price ……………………..…….

Average Price per Square Foot ….…

Properties Sold ……………………….

Properties Pending Sale ………………

Properties For Sale …………….……...

Days on Market (Pending Sale) ….…..

Percent Under Contract ………….……








$835,000

$442

29

39

120

38

32.50%

$1,075,000

$554

31

46

92

50

50.00%

28.7%

25.3%

6.9%

17.9%

-23.3%

30.9%

53.8%

BEVERLY CENTER – MIRACLE MILE SFR















$500,000

$354

21

17

49

51

34.69%

$520,000

$396

15

15

32

34

46.88%

4.0%

11.9%

-28.6%

-11.8%

-34.7%

-32.6%

35.1%

BEVERLY CENTER – MIRACLE MILE CONDO















$4,075,000

$931

28

38

196

106

19.39%

$4,521,175

$1,068

23

37

134

105

27.61%

10.9%

14.7%

-17.9%

-2.6%

-31.6%

-0.8%

42.4%

BEVERLY HILLS SFR















$850,000

$553

25

21

121

92

17.36%

$775,000

$532

25

35

77

102

45.45%

-8.8%

-3.8%

0.0%

66.7%

-36.4%

11.0%

161.9%

BEVERLY HILLS CONDO















$1,832,500

$701

30

42

225

94

18.67%

$1,775,000

$619

37

46

148

65

31.08%

-3.1%

-11.7%

23.3%

9.5%

-34.2%

-30.9%

66.5%

BEVERLY HILLS P.O. SFR















$730,000

$410

38

42

107

53

39.25%

$750,000

$483

29

33

54

54

61.11%

2.7%

17.8%

-23.7%

-21.4%

-49.50%

0.9%

55.7%

BEVERLYWOOD SFR















$2,037,500

$640

38

56

216

68

25.93%

$2,158,000

$808

41

55

164

57

33.54%

5.9%

26.2%

7.9%

-1.8%

-24.1%

-16.3%

29.4%

BRENTWOOD SFR















$680,000

$430

21

31

125

68

24.80%

$749,000

$470

43

53

118

43

44.92%

10.1%

9.3%

104.8%

71.0%

-5.6%

-37.0%

81.1%

BRENTWOOD CONDO















$430,000

$383

2

6

22

22

27.27%

$505,500

$365

18

15

27

36

55.56%

17.6%

-4.7%

800.0%

150.0%

22.7%

63.0%

103.7%

BURBANK SFR















$NA

$NA

NA

NA

1

NA

NA%

$350,000

$260

2

5

8

77

62.50%

NA%

NA%

NA%

NA%

700.0%

NA%

NA%

BURBANK CONDO















$950,000

$296

6

8

32

102

102%

$1,355,000

$333

6

8

26

48

48%

42.6%

12.5%

0.0%

0.0%

-18.8%

-52.3%

-52.31%

CALABASAS SFR















$1,375,000

$487

14

20

58

37

34.48%

$1,204,000

$622

12

22

34

26

64.71%

-12.4%

27.7%

-14.3%

10.0%

-41.4%

-29.9%

87.6%

CHEVIOT HILLS-RANCH PARK SFR















$531,500

$406

28

32

84

53

38.10%

$726,500

$453

34

43

66

42

65.15%

36.7%

11.6%

21.4%

34.4%

-21.4%

-20.7%

71.0%

CULVER CITY SFR















$250,000

$278

42

48

97

60

49.48%

$323,000

$299

32

39

52

34

75.00%

29.2%

7.6%

-23.8%

-18.8%

-46.4%

-43.1%

51.6%

CULVER CITY CONDO















$160,000

$148

17

13

54

55

24.07%

$196,778

$191

12

18

32

69

56.25%

23.0%

29.1%

-29.4%

38.5%

-40.7%

23.6%

133.7%

DOWNTOWN SFR















$310,000

$403

73

93

242

73

38.43%

$450,000

$451

85

85

171

44

49.71%

45.2%

11.9%

16.4%

-8.6%

-29.3%

-39.0%

-29.3%

DOWNTOWN CONDO















$959,000

$393

17

19

87

75

21.84%

$825,000

$366

17

31

75

63

41.33%

-14.0%

-6.9%

0.0%

63.2%

-13.8%

-15.7%

89.3%

ENCINO SFR















$310,000

$166

5

2

13

173

15.38%

$380,000

$217

4

9

18

59

50.00%

22.6%

30.7%

-20.0%

350.0%

38.5%

-66.0%

225.0%

ENCINO CONDO















$800,000

$398

55

70

210

67

33.33%

$930,000

$471

35

55

132

60

41.67%

16.2%

18.3%

-36.4%

-21.4%

-37.1%

-10.1%

25.0%

HANCOCK PARK-WILSHIRE SFR















$450,000

$289

11

12

44

49

27.27%

$764,998

$440

8

10

23

31

43.48%

70.0%

52.2%

-27.3%

-16.7%

-47.7%

-36.6%

59.4%

HOLLYWOOD SFR















$557,500

$394

8

16

95

77

16.84%

$633,000

$463

17

34

62

89

54.84%

13.5%

17.5%

112.5%

112.5%

-34.7%

15.6%

225.6%

HOLLYWOOD CONDO















$867,000

$498

29

31

110

62

28.18%

$1,021,888

$441

29

43

83

67

51.81%

17.9%

-11.4%

0.0%

38.7%

-24.5%

8.4%

83.8%

HOLLYWOOD HILLS EAST SFR















$987,000

$502

44

49

143

64

34.27%

$1,025,000

$517

47

55

122

50

45.08%

3.7%

3.0%

6.8%

12.2%

-14.7%

-20.9%

31.6%

LOS FELIZ SFR















$389,500

$363

8

10

25

41

40.00%

$421,000

$364

4

6

8

21

75.00%

8.1%

0.3%

-50.0%

-40.0%

-68.0%

-49.2%

87.5%

LOS FELIZ CONDO















$1,350,000

$741

35

40

330

176

12.12%

$1,600,000

$583

39

47

229

124

20.52%

18.5%

3.2%

21.9%

42.4%

-27.8%

26.1%

97.2%

MALIBU SFR















$5,295,000

$1,556

8

14

121

208

11.57%

$5,850,000

$2,107

6

11

102

136

10.78%

10.5%

35.4%

-25.0%

-21.4%

-15.7%

-34.6%

-6.8%

MALIBU BEACH SFR















$1,215,000

$405

7

11

42

63

26.19%

$1,735,000

$553

9

15

33

70

45.45%

42.8%

36.5%

28.6%

36.4%

-21.4%

11.1%

73.6%

MARINA DEL REY SFR















$510,000

$376

41

54

246

106

21.95%

$611,500

$459

55

66

166

65

39.76%

19.9%

22.1%

34.1%

22.2%

-32.5%

-38.5%

81.1%

MARINA DEL REY CONDO















$301,000

$236

30

50

152

80

%32.89

$368,250

$241

50

65

95

44

68.42%

22.3%

2.1%

66.7%

30.0%

-37.5%

-44.2%

108.0%

MID LOS ANGELES SFR















$430,000

$208

2

6

34

7

17.65%

$445,000

$261

7

8

27

43

29.63%

3.5%

25.5%

250.0%

33.3%

-20.6%

527.4%

67.9%

MID WILSHIRE SFR















$1,792,500

$655

46

58

218

80

26.61%

$2,359,000

$872

51

74

171

67

43.27%

31.6%

33.1%

10.9%

27.6%

-21.6%

-16.6%

62.7%

PACIFIC PALISADES SFR















$750,000

$446

49

58

140

67

41.43%

$835,500

$544

57

74

119

32

62.18%

11.4%

24.2%

16.3%

27.6%

-15.0%

-52.8%

50.1%

PALMS – MAR VISTA SFR















$1,735,150

$784

50

58

181

46

32.04%

$1,610,625

$896

38

52

122

43

42.62%

-7.2%

14.3%

-24.0%

-10.3%

-32.6%

-5.6%

33.0%

SANTA MONICA SFR















$671,500

$659

74

100

278

66

35.97%

$745,000

$675

74

115

171

53

67.25%

10.9%

2.4%

0.0%

15.0%

-38.5%

-19.9%

87.0%

SANTA MONICA CONDO















$753,750

$379

32

36

118

63

30.51%

$790,000

$407

29

45

91

52

49.45%

4.8%

7.4%

-9.4%

25.0%

-22.9%

-16.7%

62.1%

SHERMAN OAKS SFR















$312,000

$216

13

17

37

72

45.95%

$316,500

$249

16

18

25

110

72.00%

1.4%

15.3%

23.1%

5.9%

-32.4%

51.8%

56.7%

SHERMAN OAKS CONDO















$601,000

$420

53

60

146

60

41.10%

$641,000

$441

58

72

104

47

69.23%

6.7%

5.0%

9.4%

20.0%

-28.8%

-21.3%

68.5%

SILVER LAKE – ECHO PARK SFR















$799,500

$382

24

40

114

51

35.09%

$1,170,000

$451

31

36

68

58

52.94%

46.3%

18.1%

29.2%

-10.0%

-40.4%

14.8%

50.9%

STUDIO CITY SFR















$522,500

$274

6

10

25

86

40.00%

$449,500

$358

10

14

27

70

51.85%

-14.0%

30.7%

66.7%

40.0%

8.0%

-18.3%

29.6%

STUDIO CITY CONDO















$1,244,250

$555

66

94

423

74

22.22%

$1,432,500

$678

84

112

307

80

36.48%

15.1%

22.2%

27.3%

19.1%

-27.4%

8.2%

64.2%

SUNSET STRIP – HOLLYWOOD HILLS WEST SFR















$369,500

$767

12

13

51

81

25.49%

$402,500

$592

24

21

41

55

51.22%

8.9%

-22.8%

100.0%

61.5%

-19.6%

-31.6%

100.9%

SUNSET STRIP – HOLLYWOOD HILLS WEST CONDO















$600,000

$398

13

16

83

160

19.28%

$760,000

$460

17

27

77

87

35.06%

26.7%

15.6%

30.8%

68.8%

-7.2%

-45.8%

81.9%

TOPANGA SFR















$NA

$NA

NA

1

2

14

50.0%

$275,000

$216

1

1

2

319

50.0%

NA%

NA%

NA%

0.0%

0.0%

2,178.6%

0.0%

TOPANGA CONDO















$978,500

$617

24

39

152

74

25.66%

$1,250,000

$811

37

46

102

42

45.10%

27.7%

31.4%

54.2%

17.9%

-32.9%

-43.9%

75.8%

VENICE SFR















$930,000

$510

10

10

47

129

21.28%

$1,387,500

$731

4

7

18

69

38.89%

49.2%

43.3%

-60.0%

-30.0%

-61.7%

-46.6%

82.8%

VENICE CONDO















$935,000

$626

19

22

86

64

25.58%

$1,312,500

$725

26

38

72

62

52.78%

40.4%

15.8%

36.8%

72.7%

-16.3%

-3.0%

106.3%

WEST HOLLYWOOD SFR















$400,000

$400

71

79

253

78

31.23%

$540,000

$457

75

87

171

40

50.88%

35.0%

14.2%

5.6%

10.1%

-32.4%

-48.8%

62.9%

WEST HOLLYWOOD CONDO















$695,000

$455

12

11

47

38

23.40%

$703,500

$466

26

26

37

59

70.27%

1.2%

2.4%

116.7%

136.4%

-21.3%

55.6%

200.2%

WEST LOS ANGELES SFR















$552,500

$384

47

55

109

46

50.46%

$710,000

$405

41

54

85

43

63.53%

28.5%

5.5%

-12.8%

-1.8%

-22.0%

-5.6%

25.9%

WESTCHESTER SFR















$275,000

$256

8

7

27

162

25.93%

$315,500

$289

4

7

9

129

77.78%

14.7%

12.9%

-50.0%

0.0%

-66.7%

-20.2%

200.0%

WESTCHESTER CONDO















$1,257,500

$607

38

48

129

35

37.21%

$1,250,000

$630

19

39

69

26

56.52%

-0.6%

3.8%

-50.0%

-18.8%

-46.5%

-25.7%

51.9%

WESTWOOD – CENTURY CITY SFR















$595,000

$475

114

142

501

92

28.34%

$630,000

$478

95

141

347

72

40.63%

5.9%

0.6%

-6.7%

-0.7%

-30.7%

-21.8%

43.4%

WESTWOOD – CENTURY CITY CONDO















Glossary of Terms

Median Price: A value that separates the upper

half of prices from the lower half of prices. It can

be interpreted like an average, however the

extreme prices (high and low) don’t hold

undue.

Average Price per Square Foot: The price per

each property divided by their respective

square footage then averaged across all

properties sold in the area for a given time

period.

Properties Sold: The number of property

transactions that closed and transferred

ownership.

Properties Pending Sale: The number of

properties that entered escrow in preparation

for sale.

Properties For Sale: The number of properties on

the market and seeking buyers.

Days on Market (Pending Sale): The number of

days that properties currently in escrow were on

the market.

Absorption Rate: The rate at which the inventory

of home for sale are being sold.

Percent Under Contract: The ratio of properties

to properties sale.

Disclaimer

The Market Within A Market Report is brought to you by Regional Marketing Director, Michael Lewis.

Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick statistics are subject to change due to individual real estate company reporting disciplines. The information provided herein is from sources we believe to be reliable. While we do not doubt its accuracy, we have not verified it and make no representations, guarantees or warranties about it.

For More Information, Contact:

Michael Lewis Regional Marketing Director Keller Williams Realty

11812 San Vicente Blvd. Suite 100 Los Angeles, CA 90049 [email protected]

market within a market report, quarter 1, 2013

Documents

sale properties

market pending sale

average price

properties pend

sales price

square foot

real estate market

specialized market trends