market within a market report quarter 3, 2013

WHAT IS A MARKET WITHIN A MARKET?

Just as the weather is different from Los Feliz to Santa Monica so is the Real Estate climate. While it

may be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm & sunny in

the Mid Wilshire area. The Real Estate market works the same way. Year-to-year there may be a

significant sales increase in Venice while at the same time there is an alarming drop in sales price

from the Palms – Mar Vista area even though they are literally blocks from one another.

With our vast years of experience, we at Keller Williams have come to notice that like the need for

a sweater by the beach and a T-shirt in the Valley, every market within a market has a very different

climate and therefore requires its own set of statistics for you to truly understand what is going on in

your neighborhood. Although you can easily access the broad national, state, and/or country

trends published by the media, they may not have anything to do with what is occurring in your

own backyard. After all, you wouldn’t watch a weather channel report for Seattle to decide if you

need an umbrella that day would you?

WHY THIS BENEFITS YOU – OUR CLIENT

Our extensive experience & knowledge has led us to notice that markets within

markets may be performing in a different way from one another and from national

averages.

With the current stringent lending situation, having knowledge of the specialized

market trends for the neighborhood you are contemplating is vital for true success in

your transaction.

Don’t be mislead by ideas that are not actual facts.

What is in fact occurring in the markets of those areas may be counterintuitive of

notions or ideas you may have perceived from national averages. Knowledge is

power and knowing all the facts will give you the power to make the most educated

choice.

$1,510,000

$628

35

34

188

85

18.09%

$1,925,000

$962

34

47

185

74

25.41%

27.5%

53.2%

-2.9%

38.2%

-1.6%

-12.1%

40.5%

BEL AIR – HOLMBY HILLS SFR

Median Price ……………………..…….

Average Price per Square Foot ….…

Properties Sold ……………………….

Properties Pending Sale ………………

Properties For Sale …………….……...

Days on Market (Pending Sale) ….…..

Percent Under Contract ………….……








$920,000

$498

56

59

119

69

49.58%

$1,170,000

$612

59

63

104

52

60.58%

27.2%

22.9%

5.4%

6.8%

-12.6%

-24.9%

22.2%

BEVERLY CENTER – MIRACLE MILE SFR















$544,500

$422

22

19

53

44

35.85%

$639,000

$446

19

30

66

35

45.45%

17.4%

5.7%

-13.6%

57.9%

24.5%

-19.0%

26.8%

BEVERLY CENTER – MIRACLE MILE CONDO















$3,425,000

$898

36

46

193

98

23.83%

$4,762,500

$1,094

48

43

172

70

25.00%

39.1%

21.8%

33.3%

-6.5%

-10.9%

-29.4%

4.9%

BEVERLY HILLS SFR















$946,680

$764

31

33

104

109

31.73%

$843,900

$735

23

23

73

50

31.51%

-10.9%

-3.8%

-25.8%

-30.3%

-29.8%

-53.7%

-0.7%

BEVERLY HILLS CONDO















$1,925,000

$594

37

39

182

111

21.43%

$2,125,000

$739

47

49

207

66

23.67%

10.4%

24.4%

27.0%

25.6%

13.7%

-40.4%

10.5%

BEVERLY HILLS P.O. SFR















$775,000

$457

54

38

93

49

40.86%

$955,000

$519

37

48

94

45

51.06%

23.2%

13.6%

-31.5%

26.3%

1.1%

-9.3%

25.0%

BEVERLYWOOD SFR















$1,850,000

$892

65

62

200

81

31.00%

$2,355,000

$843

59

53

169

63

31.36%

27.3%

-5.5%

-9.2%

-14.5%

-15.5%

-21.9%

1.2%

BRENTWOOD SFR















$641,500

$439

44

39

110

73

35.45%

$686,000

$509

58

51

119

45

42.86%

6.9%

15.9%

31.8%

30.8%

8.2%

-38.4%

20.9%

BRENTWOOD CONDO















$503,000

$345

15

14

31

65

45.16%

$644,450

$404

6

17

26

38

65.38%

28.1%

17.1%

-60.0%

21.4%

-16.1%

-42.0%

44.8%

BURBANK SFR















$315,000

$237

7

6

8

30

75.00%

$425,950

$304

6

10

14

40

71.43%

35.2%

28.3%

-14.3%

66.7%

75.0%

36.5%

-4.8%

BURBANK CONDO















$790,000

$346

7

4

29

82

13.79%

$1,027,500

$366

8

10

31

65

32.26%

30.1%

5.8%

14.3%

150.0%

6.9%

-21.7%

133.9%

CALABASAS SFR















$1,355,000

$489

15

13

39

61

33.33%

$1,385,000

$640

24

24

38

45

63.16%

3.7%

30.9%

60.0%

84.6%

-2.6%

-26.1%

89.5%

CHEVIOT HILLS-RANCH PARK SFR















$722,500

$458

56

53

109

54

48.62%

$817,500

$516

64

54

96

37

56.25%

13.1%

12.7%

14.3%

1.9%

-11.9%

-31.2%

15.7%

CULVER CITY SFR















$280,000

$287

34

34

68

52

50.00%

$409,000

$360

63

48

76

32

63.16%

46.1%

25.4%

85.3%

41.2%

11.8%

-38.8%

26.3%

CULVER CITY CONDO















$135,000

$135

20

12

48

50

25.00%

$225,000

$158

11

18

44

40

40.91%

66.7%

17.0%

-45.0%

50.0%

-8.3%

-20.0%

63.6%

DOWNTOWN SFR















$403,500

$423

98

77

202

70

38.12%

$511,250

$521

74

76

244

49

31.15%

26.7%

23.2%

-24.5%

-1.3%

20.8%

-30.5%

-18.3%

DOWNTOWN CONDO















$770,000

$328

15

14

80

63

17.50%

$1,112,000

$403

23

28

97

46

28.87%

44.44%

22.9%

53.3%

100.0%

21.2%

-27.8%

64.9%

ENCINO SFR















$190,000

$198

5

9

19

37

47.37%

$316,500

$235

14

11

20

45

55.00%

66.66%

18.7%

180.0%

22.2%

5.3%

19.4%

16.1%

ENCINO CONDO















$925,000

$462

65

64

162

79

39.51%

$1,140,000

$523

69

74

185

45

40.00%

23.2%

13.2%

6.2%

15.6%

14.2%

-42.6%

1.3%

HANCOCK PARK-WILSHIRE SFR















$651,500

$432

10

18

33

50

54.55%

$674,000

$417

18

14

35

33

40.00%

3.5%

-3.5%

80.0%

-22.2%

6.1%

-34.0%

-26.7%

HOLLYWOOD SFR















$537,000

$388

30

30

95

128

31.58%

$595,000

$471

25

32

87

52

36.78%

10.8%

21.4%

-16.7%

6.7%

-8.4%

-59.2%

16.5%

HOLLYWOOD CONDO















$925,000

$434

37

44

121

81

36.36%

$1,002,500

$521

37

47

113

56

41.59%

8.4%

20.0%

0.0%

6.8%

-6.6%

-31.2%

14.4%

HOLLYWOOD HILLS EAST SFR















$1,050,000

$530

51

54

148

60

36.49%

$1,193,00

$563

66

49

117

65

41.88%

13.6%

6.2%

29.4%

-9.3%

-20.9%

7.9%

14.8%

LOS FELIZ SFR















$483,750

$357

8

6

13

96

46.15%

$446,500

$452

5

5

8

28

62.50%

-7.7%

26.6%

-37.5%

-16.7%

-38.5%

-71.2%

35.4%

LOS FELIZ CONDO















$1,927,500

$605

37

47

278

152

16.91%

$1,793,000

$688

45

51

298

128

17.11%

-7.0%

13.7%

21.6%

8.5%

7.2%

-16.0%

1.2%

MALIBU SFR















$5,300,000

$2,104

15

13

121

134

10.74%

$5,528,750

$2,386

10

10

100

206

10.00%

4.3%

13.4%

-33.3%

-23.1%

-17.4%

53.9%

-6.9%

MALIBU BEACH SFR















$1,370,000

$483

16

10

33

77

30.30%

$1,250,000

$506

9

10

33

44

30.30%

-8.8%

4.8%

-43.8%

0.0%

0.0%

-43.1%

0.0%

MARINA DEL REY SFR















$610,000

$419

77

60

202

87

29.70%

$775,000

$581

75

66

222

88

29.73%

27.0%

38.7%

-2.6%

10.0%

9.9%

1.0%

0.1%

MARINA DEL REY CONDO















$322,000

$212

43

47

98

56

47.96%

$460,000

$307

38

55

132

43

41.67%

42.9%

44.8%

-11.6%

17.0%

34.7%

-22.5%

-13.1%

MID LOS ANGELES SFR















$415,000

$211

11

12

27

73

44.44%

$500,000

$280

9

13

38

29

34.21%

20.5%

32.7%

-18.2%

8.3%

40.7%

-60.6%

-23.0%

MID WILSHIRE SFR















$2,125,000

$759

83

66

229

72

28.82%

$2,200,000

$769

99

86

199

59

43.22%

3.5%

1.3%

19.3%

30.3%

-13.1%

-17.4%

49.99%

PACIFIC PALISADES SFR















$765,000

$501

86

81

147

58

55.10%

$928,000

$576

78

83

146

34

56.85%

21.3%

15.0%

-9.3%

2.5%

-0.7%

-42.1%

3.2%

PALMS – MAR VISTA SFR















$1,725,000

$763

67

63

171

70

36.84%

$2,200,000

$1,039

65

70

153

40

45.75%

27.5%

36.2%

-3.0%

11.1%

-10.5%

-43.0%

24.2%

SANTA MONICA SFR















$712,500

$583

122

104

233

64

44.64%

$849,000

$667

107

112

199

39

56.28%

19.2%

14.4%

-12.3%

7.7%

-14.6%

-38.7%

26.1%

SANTA MONICA CONDO















$775,000

$374

53

46

128

52

35.94%

$870,000

$449

67

57

131

44

43.51%

12.3%

20.1%

26.4%

23.9%

2.3%

-15.7%

21.1%

SHERMAN OAKS SFR















$314,850

$246

12

14

32

7

43.75%

$407,000

$324

20

21

35

48

60.00%

29.3%

31.7%

66.7%

50.0%

9.4%

-31.2%

37.1%

SHERMAN OAKS CONDO















$649,500

$449

54

50

106

58

47.17%

$719,000

$523

67

73

137

32

53.28%

10.7%

16.5%

24.1%

46.0%

29.2%

-44.7%

13.0%

SILVER LAKE – ECHO PARK SFR















$832,500

$418

31

28

82

59

34.15%

$1,150,000

$511

51

49

116

50

42.24%

38.1%

22.2%

64.5%

75.0%

41.5%

-14.7%

23.7%

STUDIO CITY SFR















$358,500

$261

12

10

28

88

35.71%

$538,000

$371

20

18

45

41

40.00%

50.1%

42.1%

66.7%

80.0%

60.7%

-53.3%

12.0%

STUDIO CITY CONDO















$1,300,000

$606

97

102

409

85

24.94%

$1,425,000

$675

100

108

407

56

26.54%

9.6%

11.4%

3.1%

5.9%

-0.5%

-33.9%

6.4%

SUNSET STRIP – HOLLYWOOD HILLS WEST SFR















$477,500

$725

18

23

57

55

40.35%

$545,000

$574

21

20

52

48

38.46%

14.1%

-20.8%

16.7%

-13.0%

-8.8%

-12.1%

-4.7%

SUNSET STRIP – HOLLYWOOD HILLS WEST CONDO















$765,500

$401

16

21

78

127

26.92%

$839,250

$417

30

21

74

90

28.38%

9.6%

4.0%

87.5%

0.0%

-5.1%

-29.2%

5.4%

TOPANGA SFR















$1,100,000

$662

60

55

134

69

41.04%

$1,375,000

$819

61

68

133

50

51.13%

25.0%

23.7%

1.7%

23.6%

-0.7%

-28.0%

24.6%

VENICE SFR















$884,900

$554

4

10

28

100

35.71%

$1,162,500

$697

12

13

34

51

38.24%

31.4%

25.8%

200.0%

30.0%

21.4%

-49.0%

7.1%

VENICE CONDO















$1,025,000

$585

32

29

70

67

41.43%

$1,025,000

$656

23

22

79

42

27.85%

0.0%

12.1%

-28.1%

-24.1%

12.9%

-37.0%

-32.8%

WEST HOLLYWOOD SFR















$469,000

$429

88

66

197

56

33.50%

$512,500

$523

14

34

42

52

41.84%

9.3%

21.9%

15.9%

51.5%

21.3%

-7.8%

24.9%

WEST HOLLYWOOD CONDO















$629,500

$479

16

12

35

71

34.29%

$852,500

$590

20

26

50

34

52.00%

35.4%

23.2%

25.0%

116.7%

42.9%

-51.5%

51.7%

WEST LOS ANGELES SFR















$667,000

$429

57

62

114

50

54.39%

$777,250

$471

85

77

109

35

70.64%

16..5%

9.8%

49.1%

24.2%

-4.4%

-28.8%

29.9%

WESTCHESTER SFR















$258,750

$285

12

9

24

115

37.50%

$439,990

$377

3

6

14

49

42.86%

70.0%

32.3%

-75.0%

-33.3%

-41.7%

-57.2%

14.3%

WESTCHESTER CONDO















$1,277,630

$656

46

47

111

75

42.34%

$1,610,000

$733

35

40

99

38

40.40%

26.0%

11.7%

-23.9%

-14.9%

-10.8%

-50.0%

-4.6%

WESTWOOD – CENTURY CITY SFR















$599,000

$474

129

119

397

92

29.97%

$691,000

$593

153

162

460

62

35.22%

15.4%

25.1%

18.6%

36.1%

15.9%

-32.9%

17.5%

WESTWOOD – CENTURY CITY CONDO















Glossary of Terms

Median Price: A value that separates the upper

half of prices from the lower half of prices. It can

be interpreted like an average, however the

extreme prices (high and low) don’t hold

undue.

Average Price per Square Foot: The price per

each property divided by their respective

square footage then averaged across all

properties sold in the area for a given time

period.

Properties Sold: The number of property

transactions that closed and transferred

ownership.

Properties Pending Sale: The number of

properties that entered escrow in preparation

for sale.

Properties For Sale: The number of properties on

the market and seeking buyers.

Days on Market (Pending Sale): The number of

days that properties currently in escrow were on

the market.

Absorption Rate: The rate at which the inventory

of home for sale are being sold.

Percent Under Contract: The ratio of properties

to properties sale.

Disclaimer

The Market Within A Market Report is brought to you by Regional Marketing Director, Michael Lewis.

Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick statistics are subject to change due to individual real estate company reporting disciplines. The information provided herein is from sources we believe to be reliable. While we do not doubt its accuracy, we have not verified it and make no representations, guarantees or warranties about it.

For More Information, Contact:

Michael Lewis Regional Marketing Director Keller Williams Realty

11812 San Vicente Blvd. Suite 100 Los Angeles, CA 90049 [email protected]

market within a market report quarter 3, 2013

Documents

sale properties

market pending sale

average price

sales price

square foot

real estate market

specialized market trends

different climate