Slide 1

Marketing boils down to providing unique value*

Unique, but not valuable

Youll own a market that doesnt exist .Unique and valuableThis is where you make margin, money, and history. Not unique and not value

Youre a bozo Valuable, but notunique

Youll have to compete on price. How Your Product Differs from Competitors Value of Your Product

Not ValuableValuable

Think of a 2 x 2 matrix. The vertical axis measures how your product differs from the competition. The horizontal axis measures the value of your product.

*Based on Guy Kawasakis article What I Learned From Steve Jobs posted on his blog How To Change The World on 10/08/11:http://blog.guykawasaki.com/#axzz1aWPJUGIV