marketing cancer treatment

Vivre Libre Cancer

KOSMOSKOSMOS GROUPKOSMOSKOSMOS GROUP

Nelika Bhattacharya

Praveen Kumar

Shankhajit Kar

Shounak Chanda

Nelika Bhattacharya, Shankhajit kar and Praveen Kumar (KLS)

We, Kosmos Care, are an American healthcare service company. We provide quality healthcare solutions for cancer by radiotherapy and chemotherapy, through collaboration with hospital groups. We have collaborated with Virgin Healthcare and Virgin Life Care, which will provide infrastructure and finance for cancer treatment.

We promise to give you a new life with our enhanced technology and unprecedented care to let you live once more. We will make sure that the word ‘cancer’ is no more a part of your life.


Stages are a way to classify the spread of the disease -Stage ITumor confined to breast, tumor is less than or equal to 2 cmsStage IITumor less than 5 cms with positive underarm lymph nodes or tumor is more than 2 centimeters with negative underarm lymph nodes.Stage IIITumor is more than 5 centimeters with positive underarm lymph nodes or tumor with extension to chest wall or skin or lymph nodes fixed to one another or internal mammary lymph nodes.Stage IVTumor has spread to other parts of the body.


Radiation therapy (or radiotherapy) is the medical use of ionizing radiation as part of cancer treatment to control malignant cells.

It is the use of high energy X-rays and similar rays to treat the disease.

This therapy can be administered externally via ‘external beam radiotherapy’ (EBRT) or internally via ‘brachytherapy’.

For cancer treatment, other than skin cancer, Linear Accelerator machine is used.


Safety measures –

• Nursed in special chambers• Staff to stay away from the patients as much as possible, to reduce exposure to radiation

Side effects –

• Tiredness• Eating and drinking• Skin care• Changes in blood


Chemotherapy is a kind of treatment that uses drugs to attack cancer cells. It is called a "systemic treatment" since the drug, entering through the blood stream, travels throughout the body and kills cancer cells at their sites.

Chemotherapeutic drugs are chemically designed to target cells that are dividing and growing rapidly. Once they reach the cancer cells, they act to retard their growth, eventually resulting in their destruction.

Chemotherapy is decided on the basis of the type of cancer.


in collaboration with

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Our mission is –1.Social responsibility2.Excellence in all aspects of the company3.Innovation in treatment4.Integrity5.Profit from work that benefits humanity6.Continuous investment in R&D

Our vision is to –1.Provide best possible treatment in new environment.2.Anticipate and respond to new challenges.3.Associate with cancer researchers throughout the world.4.Continue to be a leader in cancer treatment.


Über class people

USA is the prime market

European Union due to a significant part of the world’s rich people living there

CLASS OF PEOPLE INCLUSIVE OF

Capitalist Top level executives, high ranked politicians, oil tycoons

Upper class Top level executives, celebrities, heirs

Super rich Corporate executives


4 bedded facility with individual attention

Individual communication facilities all round the clock

Virgin Galactic flight to carry food, water and other necessities bi-monthly

2 engineers and 2 nurses work in two-month shift and are then replaced

Doctors employed with Galacticare


Artificial gravity (by Centrifuge)

The Centrifuge is a laboratory for conducting artificial gravity in the International Space Station

It consists of the Life Sciences Glovebox (LSG), Centrifuge Rotor (CR), and Centrifuge Accommodation Module (CAM)

Life Sciences Glovebox provides an enclosed environment (work volume) in which biological specimens and chemicals are isolated from the pressurized environment of the module and crew members can manipulate those specimens through gloves. The LSG is the largest (500-liter) biological experiment equipment used on orbit to date.


Radiotherapy centre in outer space

Specially-designed space shuttle for carrying patients

Specialized equipments

Adaptability of equipments to adjust concentration of gamma rays depending on seriousness of cancer


Price - USD 7,800,000 approx. (radiotherapy)

Strategy adopted - Skimming Pricing Strategy


GALACTICARE headquarter is in Prescott, Arizona due to its proximity to the Upham launch pad, New Mexico (which is the adjoining state to Arizona).

The Spaceship will be launched from the newly constructed launch pad at Upham, New Mexico.

The International Space Station is approximately 220 miles (354 km) from earth at any given time.

Virgin Airlines will provide chartered flights to its customers


Organize events where specific prospective customers and prominent media people will be interacted with

Elite membership in Virgin Active health club and Virgin Health Care

Magazines like Forbes and People

Advertisements in Golf Clubs, Cruises, High-end hotels


Carcinogenic (cancer-causing) cells’ growth rate in space

Faster treatment leads to maximum chances of recovery

Germs become ineffective, so no infections

Support from Virgin Group

Ready availability of space-port at International Space Station

No visible competition in the near future


Orthodox mentality of people and fear in the minds

High cost for treatment

Dependence on Virgin Galactic for supplies

Huge rent to be paid to International Space Station


First-mover’s advantage

Building own spaceships

Medical treatment for ISS engineers


Dominance of Virgin Group

Small market at initiation

Rapid development of cancer treatment on Earth

Life risk for patients while travelling to and from Earth


Positive approach towards space by the newly formed government

Financial grants by the government on a regular basis

Minimized rules and regulations for the citizen regarding space tours

Importance to space commercialization

Change in government policies

Tax policies


Recession period in progress

GDP of U.S.A $3.658 billion

Large part of the budget goes into research


People readily adopt new ideas

Liberal thinking of people

Doctors affiliated to WHO, so people trust them

Engineers trained at NASA (i.e. welfare of working force)


Most advanced space technology in USA

R&D department of Galacticare

Americans well adapted with technological advancements


Political situation is stable

Financial grants by the governments to European Space Agency

Rules and regulations regarding space tours are being relaxed

Importance to space commercialization

Change in government policies

Tax policies


Recession period in progress, but effect is less than USA

GDP of EU $ 13.06 trillion

Grants for space research is increasing tremendously

EU has a common currency Euro (€)


Open-minded people

People gaining interest in outer space

Doctors – members of WHO, so people rely more

Significant part of its population is aged; lot of them suffer from cancer


ESA’s fast developing space technology giving NASA competition

Europeans take interest in space research; well informed about current technology

ESA has entered into a €340 million joint venture with the Russian Federal Space Agency


Building own space shuttles

Expanding our services towards treatment of other diseases

Entering Asian markets

Increasing investment in R&D

Building own engineering and nurse training unit


Conclude?

We are just getting started !!!


Our sincere thanks to

Mr. PMN Bhagavath Krishnan

Mr. Abhirup Ghosh

Mr. Tarun Vyas

Mr. Rohit Mukherjee

Miss Mayuri

(KIIT LAW STUDENTS)

marketing cancer treatment

Health & Medicine

blood nelika bhattacharya

cancer treatment

cancer cells

skin cancer

cancer researchers

word cancer

type of cancer

new life